COMING SOON: Häagen-Dazs Trio Ice Cream

Ha?agen Dazs Trio Ice Cream

While Ben & Jerry’s will be coming out with new flavors this year, their not-quite-pint-sized competitor, Häagen-Dazs, will be offering a new line of ice cream. Häagen-Dazs’ Trio Ice Cream will feature pints that have layers of ice cream and layers of crispy Belgian chocolate.

There will be four flavor: Chocolate & Vanilla (not shown), Salted Caramel & Chocolate (not shown), Vanilla & Blackberry and White & Milk Chocolate. In order to taste all the layers, one must use their spoon to excavate into pint.

PODCAST: The Nosh Show #97: The Cinnamon Highway

In this episode, Eric, Dubba, Ryan, and I gab about Jolly Rancher Pop-Tarts, 7-Eleven’s Breakfast Pizza, another upcoming Ben & Jerry’s flavor, and much more.

Listen to the episode RIGHT NOW by using the player below:

Links to the products we talk about are available at thenoshshow.com/97/.

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Thanks for listening!

SPOTTED ON SHELVES: Hostess Limited Edition Twinkies and Sno Balls Ice Creams

Hostess Limited Edition Twinkies and Sno Balls Ice Creams

I’ll be impressed if this ice cream also captures the Twinkies’ greasiness. I’ll also be grossed out by that, but, again, it would be impressive. (Spotted by Matthew F at Riesbeck’s.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

Also, if you’re wondering if we’ve already covered something, search our Flickr photos or use the search box on the right (or below if you’re on a mobile device) to find out.

REVIEW: Keebler Cereal

Keebler Cereal

Those crafty Keebler elves!

Not content with just a good portion of the snack aisle (they make Town House crackers, too?!) or hollowing out trees for mass cookie production, they have decided to expand their reach by entering my morning time with the debut of their eponymous cereal. They are so excited by it, actually, it doesn’t need any wildly descriptive title as it is simply just called Keebler Cereal.

Thank goodness the packaging shows the actual product so you know that it is chocolatey cookie based like their Chips Deluxe line rather than Sandies shortbread. PHEW! However, there is a red flag on the top flap noting that I need to “SHAKE IT UP!” as the “Cookies may have settled.” Uh-oh. Upon opening the box it is worse than I imagined as there is nary a cookie in sight even after examining all sides of the inside bag.

Keebler Cereal 2

After a good, hearty shake the “real mini chocolate chip cookies” do reveal themselves as promised but the ratio is off. They are present but not predominantly and this is in addition to the fact that they are nearly half the size of the chocolatey puff pieces they are paired with. I wonder what kind of math curriculum the elves have in school because whatever it is it needs to be reevaluated.

Keebler Cereal 3

The taste of the cookies is okay with a nice milk chocolate richness that definitely comes through upon chewing, even though they are probably better suited for a snack mix than a breakfast cereal. The other pieces are mediocre, just kind of generic chocolate puffs that are very similar to those in other kid’s cereals. They remind me of the bagged bargain ones you have to buy on the bottom shelf while waddling like a penguin through the aisle as the memorable commercial dictated.

Eating the cereal with milk offers a better experience as you get a nice blast of chocolate every time you stumble upon one of the cookies amongst the puffs. However, I noticed that while eating my way through the bowl there seemed to be even fewer cookies than I had started with.

I did a test by putting one cookie and one puff in milk and stirring vigorously. Upsettingly, the cookie started to dissolve while the puff stayed intact. I was expecting Keebler magic, but not like this!!!

Better luck next time elves.

(Nutrition Facts – 3/4 cup – 130 calories, 30 calories from fat, 3.5 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 140 milligrams of sodium, 24 grams of carbohydrates, less than 1 gram of fiber, 11 grams of sugar, and 2 gram of protein.)

Purchased Price: $5.39
Size: 11.2 oz. box
Purchased at: ShopFoodEx.com
Rating: 3 out of 10
Pros: Rich chocolate flavor from real cookies. Keebler venturing into other grocery aisles.
Cons: Questionable elf math skills. Boring chocolate puff pieces that make me think about waddling like a penguin in a grocery store. Unintended cookie disappearing acts.

ANNOUNCEMENT: New Impulsive Buy Reviewer Leonard

My parents know it.

My friends have seen it.

I’m pretty sure my dog has witnessed it too.

It all starts with my jaw slowly dropping, next my eyes intensely widen, and this is followed by a huge gasp that is capped off by my entire body temporarily freezing. What just happened? No, not a medical emergency. Yours truly has just glanced at a NEW out-of-this-world…food item. OMG!!!

Hi everyone out there in internet land! My name is Leonard and as you can tell I am very excited to be the newest contributor to The Impulsive Buy. I hope to break the internet with my debut like Kim K. once did and amass more page views than a snippet of a sneak preview of the teaser to the teaser trailer to the latest superhero movie would.

I recently got my M.B.A. from UCLA Anderson and now I currently spend most of my time thinking about birthday parties with a side gig of learning about the worlds that different cartoon characters live in. No, seriously, though, I work at a party supplies company working on all the super exciting licensed products. We are always developing something new, which continues my obsession with the new and exciting. (As you can imagine, there are A LOT of gasps at work.)

Just like all the weird and wacky products that TIB showcases, my journey since undergrad at Penn State has been very eclectic. Rather than just boringly list off the places, I’d like to explain it through some of the signature food that I have experienced at each location. So let me see if you can guess where I have lived/worked/studied over the past few years. Gigantic smoky turkey legs, wiz covered cheesesteaks, taro flavored bubble tea topped with sea salt foam, huge hot dogs named after celebrities, and, for my current location, warm to the touch soft pretzels! What do you think? Did you get them all??

If you are having trouble, here is one hint: one location is repeated.

Got it?

Did you happen to say Disney World, Philadelphia, China, Los Angeles, and Philadelphia?

If so, then you are RIGHT! What’s the prize, you say? You get to read my upcoming reviews right here on the Impulsive Buy!!!! (And a big, but imaginary, pat on the back from me.)

On weekends I love to take a trip to my local grocery store. My friends or family rarely join me on this adventure because I could spend hours there combing the aisles for the newest piece of Impulsive Buy gold. For example, remember those green Ghostbusters Twinkies? I spent months and months tracking them down (My Mom even called up Hostess to end the madness) and then subsequently raved about them to my co-workers – JUST LOOK AT THAT EPIC GREEN COLOR.

So, get ready TIB readers because Lenny (that’s what I am called when fun is to be had) has just arrived fashionably late, which means the party can officially start!