REVIEW: Limited Edition Lay’s Wavy Milk Chocolate Covered Potato Chips with Almond Bits

Limited Edition Lay's Wavy Milk Chocolate Covered Potato Chips with Almond Bits

Are chocolate covered potato chips a snack or dessert? This is a serious life question. Dessert has my vote, although you could certainly make the case for either.

For me, the automatic draw to the Lay’s Wavy Milk Chocolate Covered Potato Chips with Almond Bits was the fact it was covered in chocolate. Sadly, though, that’s the peak of the excitement.

Limited Edition Lay's Wavy Milk Chocolate Covered Potato Chips with Almond Bits 2

There were three major bummers when I opened the bag.

  1. These Lay’s lived up to the classic chip/pretzel stereotype where the bag looks full but in reality it’s not. This one was about 1/4 of the bag full and the rest was good old zero calorie air. Strike One.
  2. The chocolate didn’t even cover the entire potato chip, unless the chip was on the smaller side. Strike Two.
  3. Where were all the almond bits? They might as well have been non-existent, both on the chip and in taste. But we’ll get to taste in a minute. Strike Three.

And to throw in a fourth: The serving size on these puppies is super small. Five chips? I definitely could polish off the whole bag.

I still wanted to give them a fair chance despite the aforementioned bummers. The best part about these chips is the chocolate. It’s pretty darn good. The chocolate covering the chips is pretty thick. But there’s such an overwhelming taste of chocolate that I had a hard time even tasting the chip. The chips were not crunchy, and I didn’t get a hint of salt until the fifth chip in. And the fact that they are wavy Lays doesn’t even matter – you couldn’t even tell thanks to the chocolate.

Limited Edition Lay's Wavy Milk Chocolate Covered Potato Chips with Almond Bits 3

Remember those almond bits? Yeah, I don’t either. I couldn’t get a distinct taste from even the few that I did see. Basically, if I wanted the same experience, I’d just have a Hershey’s chocolate bar.

I wanted to love these. I really did. While I did love the chocolate, I can’t help but feel that chip and chocolate’s marriage just isn’t working out and I’m not sure who should get the almond bits in the divorce.

(Nutrition Facts – 1 oz (about 5 chips) – 160 calories, 80 calories from fat, 9 grams of fat, 4.5 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 45 milligrams of sodium, 17 grams of carbohydrates, less than 1 gram of fiber, 12 grams of sugar, and 2 grams of protein..)

Purchased Price: $3.99
Size: 4 3/4 oz. bag
Purchased at: Target
Rating: 4 out of 10
Pros: Chocolate. Enough said.
Cons: Lack of almond bits, lack of chip prominence, lack of crunch. Not enough chips in the bag to make the $3.99 price tag worth it.

ANNOUNCEMENT: New Impulsive Buy Reviewer Heather

Hi Impulsive Buy readers! So excited to be in this flavor-filled corner of the internet with you.

A little bit about me, before we get into my obsession with peanut butter: I’m Heather, a former magazine journalist turned marketer who calls the Midwest my home. I was the first girl at the lunch table in grade school to have Go-Gurt, so major props to my mother for packing my lunch with all the “cool” things.

I’m a sucker for anything seasonal-flavored (pumpkin is my favorite), and peanut butter is literally my favorite food. I usually have several different varieties open at one time in my pantry, and no trip to the store is complete without a scan down that aisle. A couple years ago for my birthday, one of my best friends gave me a bag of six peanut/almond/sunflower butters I’d never tried before. She asked for mini reviews of all of them. Hands down, the best birthday present I’ve ever received. I still rave about it. We also seriously considered starting a band called “Nut Butters and Jam,” but that’s a story for another time.

I’ve missed the ability in my marketing career to be super fun with my writing, so I’m pumped to help you navigate the world of limited edition products, snack food and more with a little bit of fun and wordsmithing.

May your shelves and bellies be full of deliciousness and your mind dreaming about the latest flavor from Ben & Jerry’s. Bon Appetit!

SPOTTED ON SHELVES – 12/6/2016

Here are some interesting new and limited edition products found on store shelves by us and your fellow readers. If you’ve tried any of the products, share your thoughts about them in the comments.

Limited Edition Entenmann's Seasonal Favorites Little Bites Butter Cookie Muffins
Limited Edition Entenmann’s Seasonal Favorites Little Bites Butter Cookie Muffins

Bravo, Entenmann’s! A seasonal flavor that other companies have not used. Well, except Royal Dansk. (Spotted by Amber N at Target.)

Powdered Sugar and Cinnamon & Sugar Cannoli Chips
Powdered Sugar and Cinnamon & Sugar Cannoli Chips

(Spotted by Carla at Walmart.)

Lookout Moon Pie 100th Anniversary Limited Edition Tin
Lookout Moon Pie 100th Anniversary Limited Edition Tin

Happy 100th Birthday, Moon Pie! Well, actually, Happy Early 100th Birthday because it was invented on April 29, 1917. (Spotted by Robbie at Cracker Barrel.)

Project 7 First Kiss Gourmet Gum
Project 7 First Kiss Gourmet Gum 3-Pack

It turns out these were a very, very limited edition flavor earlier this year, but the 3-pack is new. (Spotted by Sylvia at Target.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you do so, you might see your picture in our next Spotted on Shelves post.

Also, if you’re wondering if we’ve already covered something, search our Flickr photos or use the search box on the right (or below if you’re on a mobile device) to find out.

FAST FOOD NEWS: Baskin-Robbins Peppermint & Winter Oreo Cookies Polar Pizza and Ganache Poinsettia Cake

Baskin Robbins Peppermint  Winter Oreo Cookies Polar Pizza

For the month of December, Baskin-Robbins has brought back Peppermint Bark in the Dark as its Flavor of the Month. The flavor is made up of crunchy peppermint bark and chocolate ice cream with a peppermint candy and white chocolate-flavored ribbon. The first time the flavor was offered was in 2013.

Along with the returning flavor, the ice cream chain is also offering two festive frozen treats — the Peppermint & Winter Oreo Cookies Polar Pizza and Ganache Poinsettia Cake.

Baskin Robbins Ganache Poinsettia Cake

The Polar Pizza features a double fudge brownie crust with peppermint ice cream that’s topped with Winter Oreo Cookie pieces and drizzled with marshmallow and fudge toppings. The ice cream and ganache cake is topped with a wreath of Winter Oreo Cookie pieces and an icing poinsettia.

If you’ve tried either one, let us know what you think of it in the comments.

(Image via Baskin-Robbins)

PODCAST: The Nosh Show #93 What About Pie?

In this episode, Eric, Dubba, Ryan, and I discuss Cinnamon Frosted Flakes, McDonald’s Stuffed Olives, another upcoming Oreo cookie, Cheetos toilet paper, Thanksgiving, and much more.

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Links to the products we talk about are available at thenoshshow.com/93/.

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