REVIEW: Surge (2014)

Surge (2014)

I want to find someone who’s been living under a rock for the past 15 years. I would greet that person with a Motorola StarTAC phone in one hand and a can of the re-released Surge in the other, and then tell him or her that there hasn’t been much change in the world. The old flip phone and the 1990s graphics on the Surge can would surely give him or her comfort.

And then when I see that comfort in their face, I’d say, “Nah! Just kidding!”

Then I’d blow that person’s mind by pulling out an iPhone, making a phone call, then taking a selfie with the, most likely, smelly person, and then post that photo on Facebook. Then I’d tell him or her Surge was discontinued, but was brought back and now it’s sold only on the internet. And then I would follow that by singing, “Welcome to the jungle. We got fun and games. We got everything you want. Honey, we know the names. Sha-na-na-na-na-na-na-na-na-na-na knees, knees.”

I’d also like to go back into time.

I’d travel to 2012 and post on the most popular Bring Back Surge Facebook page, “I’m from the future. Surge is coming back in 2014. Amazon will sell it. And, oh yeah, we figured out time travel. I just blew your mind twice!”

For those of you too young to remember Surge, or don’t want to look up Surge on Wikipedia, it was Coke’s caffeinated and radioactive green answer to Mountain Dew. Wait. Let me rephrase the previous sentence so that the soda nerds don’t have to adjust their glasses, raise their fingers to protest, and begin a sentence with “Actually.” Surge was Coke’s second answer to Mountain Dew. The still available, but not widely available, Mello Yello was Coke’s first answer to Mountain Dew. While Surge has a non-rhyming name, it’s radioactive green, mean, and full of caffeine.

Okay, I’m not sure about that mean part. I just added it in there for a rhyming effect.

To be honest, even though I’ve had many cans of Surge in my 20’s, I don’t remember what Surge tastes like, or if I preferred it over Mountain Dew, or if I signed some Bring Back Surge online petition, or if I used Surge to keep me up at night to play Nintendo Super NES in college while everyone else was partying. But what I do know is that Surge’s flavor is…how can I explain this without getting a bunch of hate mail from Surge fans…not what I would expect from a soda that’s marketed to the “extreme” crowd.

Although, it might appeal to the zombie crowd today because Surge came back from the dead and the can’s design makes it look like a zombie.

Surge (2014) Closeup

While Mountain Dew has a syrupy citrus flavor that has a slight bite, Surge’s flavor and mouthfeel is a bit more mature than that. And being mature myself, I’m fine with that. Fart. It tastes like there’s a combination of lime and orange (orange juice concentrate is one of its ingredients, just like Mountain Dew), and it’s smooth and not too syrupy, which makes it much easier to drink than Mountain Dew.

Here’s another way I could explain it: If someone were to blindfold me, serve me a Surge, and tell me I was drinking a clear citrus soda and called Citrue, “The Citrus Soda with True Flavor”, I would believe them.

Overall, it was nice to be able to revisit Surge. I enjoyed its flavor, it gave me a nice caffeine jolt (it has slightly less caffeine than Mountain Dew), and if I want to dress up as 1990’s Guy for Halloween, I’ll have a great prop.

A big thanks to Aaron over at The Soda Jerks for sending me a can of Surge, which stopped me from spending $10 plus shipping to buy a can off of eBay from some stranger, since Amazon keeps selling out.

(Nutrition Facts – 16 ounces – 230 calories, 0 grams of fat, 50 milligrams of sodium, 62 grams of carbohydrates, 56 grams of sugar, 0 grams of protein.)

Item: Surge (2014)
Purchased Price: FREE
Size: 16 oz. can
Purchased at: Received from an internet friend
Rating: 7 out of 10
Pros: Nice lime and orange flavor. Easier to drink and has a more mature flavor than Mountain Dew. 69 milligrams of sweet, sweet caffeine.
Cons: Has a flavor that I wouldn’t associate with “extreme.” Available online via Amazon, but they sell out quickly every time they get a new shipment. Available online via eBay, but get ready to pay 4-5 times more than it’s worth for one can. Has slightly less caffeine than Mountain Dew and a lot less caffeine than most energy drinks that didn’t exist in the late 1990s. Being introverted in college…and today.

7 thoughts on “REVIEW: Surge (2014)

  1. Interesting how it’s selling so well with the online-only approach. I wonder if this will set an example for similar products.

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