The Impulsive Buy

Jack in the Box Caramel Iced Coffee

Coffee superpower Starbucks has made a significant impact in the world. For some, it’s hard to imagine a world without Starbucks, so for those people I’ll use my imagination to give them an idea of it would be like. Without Starbucks, people wouldn’t spend days of their lives waiting in line for something called a Frappuccino; the term “Starbucks Run” wouldn’t exist, except in Battlestar Galactica; Borders and Barnes & Noble book stores would have more room for books; and we wouldn’t have mediocre iced coffee drinks from fast food restaurants that want to hitch onto the Starbucks coffee train, like the Jack in the Box Caramel Iced Coffee.

Flavored iced coffee was created for people who say they love coffee, but put so much cream and/or sugar in it that it turns the coffee into something that’s culinarily considered a dessert. I expected Jack in the Box to eventually come out with their own take on iced coffee, since both McDonald’s and Burger King each introduced an iced coffee within the past year.

It’s like these three fast food establishments are playing a game with consumers called Fat Fuck that involves one of them introducing a product and the others coming up with a variation of it, hoping that patrons will try all of them and choose the better one, which in turn causes the consumer to eat fast food more than they should, turning them into a fat fuck. It’s like the opposite of The Biggest Loser.

The Jack in the Box Caramel Iced Coffee, made from a blend of French roast coffee, had probably the least amount of caramel flavor legally possible before you can’t call it “caramel,” because I could hardly taste it. That lack of flavor made the beverage significantly more bitter than sweet, so it tasted pretty much like a normal iced coffee, which is another flavor Jack in the Box offers, along with vanilla. I tried the caramel one at two different Jack in the Box locations and both of them had an extremely light caramel flavor. Perhaps the only item that stands out about the Jack in the Box Caramel Iced Coffee is its inexpensive price, which makes Starbucks look like Neiman Marcus.

(Nutrition Facts – 16 ounces – 90 calories, 1.5 grams of fat, 1 grams of saturated fat, 0 grams of trans fat, 10 milligrams of cholesterol, 55 milligrams of sodium, 250 milligrams of potassium, 17 grams of carbohydrates, 0 grams of dietary fiber, 16 grams of sugar, 4 grams of protein, and one more fast food chain trying to hitch onto the Starbucks train.)

(Editor’s Note: Thanks to TIB reader Molly for suggesting to subject my taste buds to this mediocre iced coffee.)

Item: Jack in the Box Caramel Iced Coffee
Price: $2.19 ($1.69 at most other JITB)
Size: 16 ounces
Purchased at: Jack in the Box
Rating: 4 out of 10
Pros: Inexpensive. Low fat. It’s cold. Ice cubes. 90 calories for 16 ounces. It comes in a cup. Putting it on my nipples will give me a wonderful sensation.
Cons: Extremely light caramel flavor. Not for those who like their iced coffee to be more sweet than bitter. The efforts of fast food companies to hitch a ride on the Starbucks train. Playing Fat Fuck. The word Frappuccino.

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