REVIEW: Colgate Cinnamint Wisp

Call me an old man who wants those darn kids to get off of my lawn and to stop skateboarding on the sidewalk, but I don’t understand this newfangled Colgate Cinnamint Wisp thingamajig, which is a mini one-time use toothbrush that doesn’t need water or rinsing. It seems like it has created its own level of oral hygiene somewhere in between brushing your teeth and chewing gum, which are two perfectly fine degrees of oral hygiene and I don’t think we need any more.

The Colgate Wisp is for people who want to freshen up on-the-go and it’s somewhat similar to the Oral-B Brush-Ups, except less environmentally-friendly and it doesn’t look like a Barbie oven mitt. Wisps are also not meant to replace regular brushing or to make your Troll Doll look respectable.

A Wisp is 3.5 inches long and is slightly unwieldy. Each end has a tool to help you clean your teeth; a mini plastic brush head on one end that brushes away food particles on and around your teeth and on the other end is a pointy tip, which I can only assume is used to clean your teeth by threaten dentists with it for free cleanings and check-ups.

In the middle of the brush head is a “freshening bead” that provides the nice, mild cinnamint flavor and dissolves as you brush. There’s no foaming involved or need to spit. The freshening bead takes a long time before it completely dissolves, but its flavor stops after a minute or two. Its bristles are quite stiff, so if you’re one of those people who plays hard, works hard and brushes hard, I’d suggest avoiding this product.

After using the Colgate Cinnamint Wisp a couple of times, I feel it does a decent job of freshening my mouth, but I also feel it isn’t very lasting or practical. Why should I replace my Orbit Gum, which claims to give me a “just brushed clean feeling” for a mini toothbrush that not only doesn’t satisfy my oral fixation, but is also kind of inconvenient to use. With sugar-free gum I can just pop a piece in my mouth and be on my merry way to a meeting, party or dealer. And I can keep that piece in my mouth for 15 minutes or more, throughout which it’s helping me produce saliva that helps fight decay-causing bacteria…or at least that’s what the interwebs told me because I have no formal or informal dental training under my belt.

With the Wisp I feel I have to go somewhere private in order to use it. I think it would be rude to use it in front of someone in public. I can’t just walk around with it in my mouth like I would with a piece of gum. It’s also another thing to carry around and I don’t have room for that. I don’t think Gap makes a cargo pants with enough pockets for all the crap I have to carry. I know what you’re thinking — man purse. But I already have to worry about too many “man products” like my mirdle, manziere and mthong.

(NOTE: Everyview gave their opinion on it and so did Plus/Minus.)

Item: Colgate Cinnamint Wisp
Price: $2.36
Size: 4-pack
Purchased at: The-Superstore-Behemoth-Which-Must-Not-Be-Named
Rating: 3 out of 10
Pros: Doesn’t need water or rinsing. Does a decent job of freshening my mouth. Nice, mild cinnamint flavor. Pointy tip comes in handy when threatening dentists for free services. Gum.
Cons: Stiff bristles. Inconvenient. Another thing to carry around. Freshness doesn’t seem to last very long. Slightly unwieldy. Not environmentally friendly. Seems weird to use it out in the open, unlike gum. Trying to make a Troll Doll look respectable.

16 thoughts to “REVIEW: Colgate Cinnamint Wisp”

  1. This product couldn’t of come out at a worse time. People these days don’t have money for disposable toothbrushes. This reminds me of a wasteful product of the early part of the decade or even the late 90’s.


    i think i’m good-bwahahahahahahaha
    “mirdle, manziere and mthong”


    Wow. Tears. Can’t stop laughing. hahaha. Wow.

  3. The problem is that this product isn’t meant for you… it’s a slut brush, meant for “woo” girls who go to bars and end up waking up somewhere other than their house. It is so that on their walk of shame they don’t have to taste like a used ashtray. Which is fine, and it’s a useful item in that sense… it’s just not being marketed properly.

  4. I exactly thought of the “woo” girls the first time I saw this product at Martins and on Target’s website (where I think you can still get a $2 coupon for them).

  5. They should have named it Colgate Walk of Shame Do You Have Money for a Cab Ride Home toothbrush.

    Woo girls Mthong. HA!

  6. You could be like the woman on the same airplane I was on last weekend, that was walking up and down the aisle using her cordless toothbrush. Maybe she was doing the Colgate Walk of Shame Do You Have Money for a First Class Upgrade?

  7. This idea is creepy and I really dont know anyone who would use it. What in the hell where they thinking

  8. I’d almost say that it looks like some sort of Midevil torture/punishment device but that’s actually my villainous brothers department…still this thing looks pretty shameful

  9. “Think of it this way: Every time you use a Wisp, a Saudi-backed terrorist gets his wings.”

    That is awesome!

    I do not think I ever really qualified as a “woo” girl (I’m going to have to look that up, I am so behind the times), but any time I was going to be out I just threw a toothbrush in my purse. You can get the two piece kind that the handle is also the cover for the brush in two packs for cheap. Throw in a travel sized toothpaste and you still have room for your cell phone and lip gloss.

    Now sadly I have traded my tiny purse for the dreaded “Mom Purse”, not to be confused with “Mom Jeans” which I have not succumbed to. (I’m hoping it never comes to that.)

  10. I feel bad for the R&D person who is going to get shit canned for this stupid idea.

  11. @Anita: Well technically you can reuse the toothbrush. Just add a little toothpaste and you’re good to go. Or if you want to use the other end, you can reuse it to mug a person.

    Zac Pritcher: Mthongs are mawesome.

    @Chuck: Actually I have seen smaller sex toys that give more pleasure than I ever would.

    @Nevis: It could’ve been worse. It could have been Cinnamint Fruit.

    @Lis: Wait a second. Men can be sluts too. And if men can be sluts, then they need a brush too.

    @luckinflux: Mthong is mgreat! No more boxer lines!

    @nancy: who the hell brushes her teeth up and down the aisle airplane? I don’t want to see someone doing that, unless the person using it is sitting next to me and they have horrible breath and I tell them to go brush their teeth.

    @Neil the hammer: They were thinking they could make some extra money by making a toothbrush that will hurt the environment.

    @Woodenhand: I think if used correctly, it could give pleasurable pain, if someone was into that.

    @Steve: Glad to know I’m not the only one who feel this way.

    @Nok: But Mom Jeans are pleated perfectly for the front pouch and go up to your belly button. If that’s not sexy, I don’t know what is.

    @Heidi: No, I can’t put it there because that’s where I keep my second gun.

    @js_stamps: I think it was probably a group of people, so it will be a group of people who will get shit canned.

  12. seriously, everyone of you missed the point of this product entirely. it is used by people such as lawyers, stock brokers, the Paris Hilton level bar fly, and people like me who manage restaurants that aren’t allowed to chew gum on the job. As far as the environment goes, it is a shame of sorts to see it’s appearance in the here and now, but how many of you own a Prius or hybrid yet? yeah… me neither, and that is the more prevelant concern… our air and our gas. It lasts up to two hours if you use it as directed, not two minutes. And at 3.5 inches, if you don’t got pocket room for that, try ditching your 3.5 by 2.75 by .75 pack of eclipse and try again. lastly, gum chewing at meetings = rude.

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