The Impulsive Buy

REVIEW: M&M’s Premiums Raspberry Almond

Chocolate is one of those things that people either gorge on or enjoy a little piece once in awhile. I fall into the latter. I have friends who obsess over chocolate. Of course, they are all female, because as marketing dictates to us, chocolate is generally for women (with the exception of Yorkie in the UK which prides itself on being NOT for girls). Names like Bliss and Fling (which, by the way, has a site pumps out more estrogen than The View and they call their chocolate “fingers” — use your imagination) allude to the sexy, flirty nature that apparently my fellow sisters act like under the influence of chocolate (and sometimes appletinis). The folks at M&M’s/Mars have jumped on the bandwagon with their new line of “premium” chocolate.

I love chocolate and raspberry. It’s probably my favorite classic combination, besides steak and potatoes; dingoes and babies; and NASCAR and drunk rednecks shameless corporate sponsorships. However, I don’t like just any chocolate uniting with raspberry. It should be just dark chocolate, but unfortunately the M&M’s Premiums Raspberry Almond says that there’s raspberry flavored white chocolate and SOME dark chocolatey goodness in it (their website also tells you to enjoy them while you have your afternoon pedicure, because you know we all get those every day),

The M&M’s Premiums Raspberry Almond have a really cool metallic shell that’s eye catching if you’re the type of person who puts candy out in crystal bowls for your lovely guests, but I think that might be the only premium thing about them. The chocolate is good (if you like white chocolate and a light dark chocolate taste), but I can’t really call it premium. The size of the individual pieces aren’t even larger than the standard M&M’s with Almonds (which are getting harder and harder to find), but I guess that’s the folks at M&M’s/Mars saying, “You gals need to keep your figures slim.”

When opening the box, and the little baggie they come in, you get a huge whiff of artificial raspberry goodness, but when popped into the mouth, the raspberry flavor wears off rather quickly. It’s similar to the Fruit Stripe Gum conundrum; where you’re excited by the smell and you get that burst of flavor, but then it vanishes, like 80% of the people who were on American Idol. For the price, there’s a heck of a lot more choices to satisfy a chocolate craving, including great European chocolates from Lindt (those truffle balls are bangin’) and Toblerone, both of which are in the same price range as the M&M’s Premiums.

And a note to all chocolate manufactures: Just because it’s pink and has a cute name or package, we are not going to buy it. We will buy chocolate purely on the idea that it is chocolate.

(Nutrition Facts – 1.5 oz (about ¼ cup) – 240 calories, 17 grams of fat, 7 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 25 milligrams of sodium, 20 grams of carbohydrates, 3 grams of fiber, 15 grams of sugar, 4 grams of protein, 6% calcium and 6% iron.)

Item: M&M’s Premiums Raspberry Almond
Price: $4.99
Size: 6 ounce
Purchased at: CVS
Rating: 5 out of 10
Pros: Aesthetically pleasing for fancy candy dishes. Nice raspberry scent. Being able to get away with innuendo in marketing. Fresh almonds.
Cons: Way too expensive for what you get. Flavor isn’t that strong. Overuse of the word premium. No green ones to make you horny.

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