The Impulsive Buy

REVIEW: Milk Chocolate M&M’s Chocolate Bar

Milk Chocolate M&M's Chocolate Bar

The color blind life can be challenging. I can remember struggling with colors since a young age, receiving criticism from my teachers for coloring the grass orange and pumpkins green in my coloring book – even though that’s what I actually saw. My inability to properly identify many of the colors soon brought forth a dislike for multicolored objects. Even sitting through an episode of Reading Rainbow was excruciating because of all the different colors in the logo – and I love LeVar Burton!

With so much color-related difficulty in my life, you might think that I would hate such a colorful candy as M&M’s, but no. For some reason, I love the little rainbow candy-coated pieces of chocolate. Sure, I might not be able to correctly tell you which colors I’m eating, but they still taste amazing. Plus, their tiny size makes them so easy to eat! My record is 154 M&M’s in three minutes. (I’m like Takeru Kobayashi, but instead of shoving wieners in my mouth, I eat candy.)

I was pretty excited when I heard about Mars’ new M&M’s Chocolate Bar. So excited, in fact, that my inner Tommy Wise broke free, and I thought, “Oh hi, Mars. M&M’s inside my candy bar? You think about everything, ha ha ha.”

But wait – haven’t I seen this M&M’s Chocolate Bar somewhere before? Oh, that’s right. Back in 2004, Mars introduced the M-Azing chocolate bar, which was only available in peanut butter and crunchy flavors. I can vaguely recall tasting an M-Azing bar and disliking it. Let’s hope this M&M Chocolate Bar does better.

I found the M&M Chocolate Bar at my local Target in the candy bar section next to the check-out line. At a mere seventy-nine cents per bar, it seemed like a true bargain.

After removing the chocolate bar’s wrapper, I instantly noticed the imprinted design of an anthropomorphic M&M man. I don’t usually find anthropomorphic creatures on my candy bars, so this was a pleasant surprise. The chocolate bar is divided into eight sections for easy distribution among eight friends. Or if you’re like me and don’t have any friends, you’ll have to distribute the eight pieces to the various homeless men who follow you home from work everyday.

The brightly colored mini M&M’s can be seen peeking through the chocolate, giving the bar a subtle rainbow appearance. When compared to more commonly purchased chocolate such as the Hershey Bar, the M&M’s Chocolate Bar’s smell is a bit more rich and powerful, but the scent is pleasant nonetheless.

After taking my first bite of the M&M Chocolate Bar, I was surprised that the M&M’s contributed significantly less crunch than I expected. Since the M&M’s are the mini variety, they don’t add much texture to the bar. In fact, I found it pretty difficult to distinguish the M&M’s from the normal chocolate part of the bar while chewing. Everything blends together into one chocolatey mass.

Unfortunately, the chocolate used in the bar isn’t the best. It’s super sweet, almost too rich, and the M&M’s give it a somewhat chalky texture. Furthermore, it left a funny aftertaste and a strange feeling in my throat after eating all eight pieces.

Perhaps if Mars had used a higher quality chocolate in their new M&M’s Chocolate Bar, I might be a bit more of a fan. Although it’s super inexpensive, there are other chocolate bars on the market I would prefer to purchase. The M&M’s found inside of the bar fail to enhance the already unsatisfying chocolate base. Maybe if the M&M’s Chocolate Bar magically cured colorblindness, I’d consider purchasing it again, but next time, I’ll be passing this one by in the supermarket.

(Nutrition Facts – 1 bar – 220 calories, 110 calories from fat, 12 grams of total fat, 7 grams of saturated fat, 0 grams of trans fat, 15 milligrams of cholesterol, 30 milligrams of sodium, 27 grams of total carbohydrates, 1 grams of dietary fiber, 26 grams of sugars, and 3 grams of protein.)

Other Milk Chocolate M&M’s Chocolate Bar reviews:
Candy Blog

Item: Milk Chocolate M&M’s Chocolate Bar
Purchased Price: 79 cents
Size: 1.5 oz.
Purchased at: Target
Rating: 4 out of 10
Pros: Super cheap. Pleasant chocolatey scent. Awesome anthropomorphic M&M man imprint. References to Tommy Wiseau.
Cons: Low quality chocolate. M&M’s blend in with the rest of the bar. Funny aftertaste. Doesn’t cure color blindness.

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