Do you like plain things? Is average your goal in life? Do you adorn your car with rejected foodeism bumper stickers such as, “Bacon Makes Only a Select Few Things Better,” or “Please Pass the Crackers But Not the Cheese.” Are you frequently drawn to buzz words that are three years out of style? If so, then the new McDonald’s Artisan Grilled Chicken Sandwich might be for you.
Often mocked as a dry alternative to beef for those watching their waistline, its real problem, if you ask me, is more the off-putting chewy texture and brothy taste fast food companies use to guard against the dry and insipid stereotype. That and the five worst words in the history of the English language: Chicken Breast with Rib Meat.
The new “Artisan” chicken sandwich supposedly leverages a fresher take on the traditional chicken breast, one “free of preservatives and artificial flavors“ and including a seasoning blend of “salt, garlic and parsley.” A vinaigrette, Brioche-style bun, and the proverbial tomato and leaf lettuce round out the party, which is one of the calorically lighter offerings on McDonald’s menu. Unfortunately, it’s also one of the least flavorful.
Having enjoyed McDonald’s Bacon Clubhouse Grilled Chicken Sandwich for some time now, I had high hopes for the synergy of the new buns and the new chicken. It certainly looks like a better product than previous McDonald’s grilled chicken sandwiches, although pegging it as “Artisan” is about as accurate as labeling McDonald’s “fine-dining.”
Not surprisingly, the sandwich really misses the bacon, cheese, and grilled onions that the Bacon Clubhouse version of the grilled chicken has. Mostly, the Artisan Chicken tastes boring and plain. The chicken isn’t dry, but it has a stringy interior and still suffers from a somewhat chewy texture, perhaps accentuated by an overly basted coating of the olive oil mixture McDonald’s prepares it with. Worse yet, there’s a fake butter flavor which predominates the toasted bun, which in my case was slightly burnt on both sides.
The vinaigrette is somewhere between gloopy and runny. It has a flat garlic and oil taste with very weak hints of citrus, but it really doesn’t carry a connotation of light or fresh. It was just kind of there, and if anything it’s more an annoyance because it sogs up the bottom bun, which causes it to squirt out from the sandwich and onto my pants when I take a bite from it. The bun’s taste was okay aside from the fake buttery flavor, but it felt small in containing the chicken breast, and wasn’t sweet or rich enough to balance out the sandwich’s other components.
If there’s one overwhelmingly positive aspect about the sandwich, it’s that its lower-calorie status makes one feel less guilty when downing it with a large combo meal. Otherwise, there’s not a whole lot to get excited about, and nothing comparatively “artisan” about it. It’s good to see McDonald’s revving up menu developments again after slashing a number of items earlier in 2015 (RIP: Southern Style Chicken) but in this case it’s going to take more than overused buzzwords to win my approval.
(Nutrition Facts – 360 calories, 50 calories from fat, 6 grams of fat, 1.5 grams saturated fat, 0 grams trans fat, 80 milligrams of cholesterol, 930 milligrams of sodium, 43 grams of carbohydrates, 11 grams of sugar, 3 grams of fiber, and 32 grams of protein.)
Item: McDonald’s Artisan Grilled Chicken Sandwich
Purchased Price: $4.69
Purchased at: McDonald’s
Rating: 4 out of 10
Pros: Decently fresh produce. Not dry. Good source of protein. Less guilt when eaten as part of a large combo meal.
Cons: Fake butter flavor. Doesn’t actually taste grilled. Stringy chicken. Kinda slimy, actually. No wow factor.