On April 20, Ben & Jerry’s will roll out a new way to eat ice cream at their Scoop Shops — the BRRR-ito.
Yes, it’s an ice cream burrito, and, yes, they’re releasing it on 4/20.
The sweet creation features two scoops of whatever Ben & Jerry’s ice cream flavors you want, chocolate cookie crumbles, and a fudge drizzle in a soft waffle wrap. Nick over at On Second Scoop got a sneak taste at Ben & Jerry’s Headquarters.
If you get a chance to try one, let us know what you think of it in the comments.
(Image via Ben & Jerry’s website.)
2 thoughts to “FAST FOOD NEWS: Ben & Jerry’s BRRR-ito”
Well played, Ben and Jerry’s. Well played!
Releasing this on 4/20 guarantees sales from hungry stoners, especially after 4:20pm.
I tried one this week at the downtown Pittsburgh location. I wasn’t overly impressed at all. The shell/waffle was very chewy, which can only be described as the texture of a burrito shell. Perhaps that was the goal. I did get it with Cookie Buttee ice cream, so that was a bonus, as always.
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