The Impulsive Buy

REVIEW: Post Chips Ahoy Cereal

“I’m eating chocolate chip cookies for breakfast! Life is awesome! Yo Joe!”

That’s what I imagine I yelled decades ago when I had my first taste of Cookie Crisp Cereal. And this is what I’d like to yell now after having my first taste of Post’s Original Chips Ahoy Cereal.

“I’m eating a poor facsimile of chocolate chip cookies for breakfast/lunch/dinner/midnight snack/whenever I feel like it! Adult life is scary! Wubba lubba dub dub!”

Look, let’s be honest and crush the hopes and dream of children everywhere who somehow end up at this review by pointing out that Cookie Crisp/Chips Ahoy Cereal is to cookies as Velveeta is to cheese. They may look the part, but dig deeper and you’ll find the truth. Sorry, kids.

Speaking of digging, I wouldn’t be surprised if Post Chips Ahoy Cereal is a rebranded version of Malt-o-Meal’s Chocolatey Chip Cookie Bites, which is also produced by Post. The two have the exact same ingredients, in the same order, and the exact nutrition facts.

The cereal looks like mini Chips Ahoy Cookies, if you look at it from three feet away. Anywhere within three feet, it looks like Cookie Crisp. Unfortunately, looking like Chips Ahoy from a distance is the only similarity it has with the popular packaged cookie.

The cereal has a sweet, oat-y aroma that lacks any chocolate. The chocolatey dots don’t stick to the corn and whole grain oat pieces well, so expect a pool of dark dots to settle at the bottom of the bag it came in.

It tastes similar to Cookie Crisp. There’s a nondescript sugariness to it, but only a whisper of chocolate, even with pieces loaded with chocolatey specks. There’s cocoa in the dark dots and in the cereal itself, but it’s hard to detect. Once the sugariness dissolves, the underlying corn and whole grain flavors start to come out. In milk, the dairy enhances the sugary flavors a little, but I wish the chocolate flavor stood out more.

Post Chips Ahoy Cereal doesn’t taste like Chips Ahoy, but that’s what I expected since Post Oreo O’s Cereal doesn’t exactly taste like Oreo cookies. But, it’s disappointing because there’s nothing about it that makes it stand out.

If you enjoy Cookie Crisp, then this will be fine to eat while watching Saturday morning cartoons as part of a complete breakfast or when you throw your spoons in the air and wave ‘em like you just don’t care about what you’re eating for dinner.

Disclosure: I was provided a free sample by Walmart. The fact that I got it for free did not influence my review.

(Nutrition Facts – 1 cup – 120 calories, 20 calories from fat, 2 grams of fat, 0 grams of saturated fat, 120 milligrams of sodium, 35 milligrams of potassium, 24 grams of carbohydrates, less than 1 gram of fiber, 11 grams of sugar, and 1 gram of protein.)

Purchased Price: Received for free
Size: 19 oz. box
Purchased at: Available as a Walmart exclusive until 4/1/18
Rating: 5 out of 10
Pros: Adequate flavor. Tastes similar to Cookie Crisp. Stays crunchy in milk for a while. Comes in big box.
Cons: Doesn’t taste like Chips Ahoy. Doesn’t taste anything like chocolate chip cookies. Possibly a repackaged version of Malt-o-Meal’s Chocolatey Chip Cookie Bites. Doesn’t have a strong chocolate flavor.