QUICK REVIEW: Coca-Cola Clear (Japan)

Coke Clr

What is Coca-Cola Clear?

I’m in Japan – the mecca of novelty junk food! Of course, I sought out some new and quirky offerings. Coca-Cola has introduced a colorless version of its signature pop – trailing a quarter of a century behind Pepsi in the clear soda arms race. Without all that pesky caramel-y cola, it’s billed as lemon-flavored and is a zero-calorie drink. It is currently only available in Japan.

How is it?

Right out of the bottle, the aroma veers away from the usual Coke. It’s milder with a low-level citrus smell.

Coke Clr 2

I was expecting something with a strong lemon taste, ala Sprite or 7Up, but this was subtler – like squeezing a lemon wedge into your already-sweet seltzer water and adding a dash of cola. Despite the lemon base, it was identifiable as a Coke derivative and had the same sweeteness level, but was lighter and brighter than regular Coca-Cola. It didn’t have the neon citrus feel of other sodas.

While not unpleasant, Coca-Cola Clear failed to establish its own flavor personality. Hence, it’s easier to describe what it ISN’T – it’s not cola, it’s not un-cola. Because of this vagueness of character, I wondered why this? Why now? Is 2018 the right time just because Coke hadn’t done it yet?

Coke Clr 3

Is there anything else you need to know?

Be prepared for the pop. The Coke products I sampled in Japan were packaged in a way that caused the initial rush of gasses out of the bottles to be downright explosive. My travel companion and I startled each other all week with the loud cracks of Coke bottles opening.

Conclusion:

Overall, an OK lightly lemon soda, but as Dr. Ian Malcolm would say – Coca-Cola scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should. Try it if you’re a hardcore noveltyist, but only one bottle.

Purchased Price: 48 yen (approx. 69 cents US)
Size: 500 ml bottle (17 oz.)
Purchased at: MEGA Don Quijote Shibuya, Tokyo
Rating: 5 out of 10
Nutrition Facts: (100 ml) 0 calories, 0 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of sodium, 0 grams of carbohydrates, 0 grams of dietary fiber, 0 grams of total sugars and 0 grams of protein.

5 thoughts to “QUICK REVIEW: Coca-Cola Clear (Japan)”

    1. They don’t drink root beer in Japan. I lived there for four years. They have very different drink taste than we do. They like citrus a lot.

  1. I don’t recall seeing root beer in the vending machines and convenience stores I frequented, but I wasn’t specifically looking for it, so might have just not noticed. Most places had huge selections of beer/alcoholic drinks, energy drinks and coffee, but surprisingly modest soda selections.

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