The Impulsive Buy

REVIEW: Blueberry Cheerios Cereal

Blueberry Cheerios Cereal

What are Blueberry Cheerios?

After decades of Honey Nut and the occasional new flavor of Cheerios, it seems like we’ve gotten at least 20 new varieties in the past couple years, with Blueberry being the latest to hit shelves.

How are they?

Blueberry Cheerios are not quite up to snuff with the previous fruit inspired flavors, but that’s not to say they’re bad.

First off, the scent is pitch perfect. I bet you could name this cereal in a blind sniff test with no hesitation. The cereal pieces appear to be caked with a purplish dust with little bits of actual pureed blueberry.

The flavor is not as strong as I expected. The first few bites give you a quick blueberry hit, but it soon fades as the dust dissipates into the milk.

There are no artificial flavors, which I assumed and appreciated. That said, when it comes to blueberry, I think I prefer a regrettable sugary start to my morning. This is the adult’s Blueberry Toast Crunch, which is odd considering a toddler could master the games on the box.

Is there anything else you need to know?

It’s almost two cereals in one. You start with purple o’s and white milk, but within a minute you have an almost normal looking bowl of Cheerios floating in a purplish run-off.

The milk ends up being the tastiest part as the cereal pieces get blander. I drank the second half of the bowl, cereal pieces and all.

Conclusion:

I’ve tried most of the fruit Cheerios (Banana, Peach, Berry, etc.) and I honestly think they’re all superior. Blueberry is still a solid cereal, but I’d put it near the bottom in terms of Cheerios flavors.

I know we’ve had Fruity Cheerios in the past, but I would love a “Fruit Medley” mix consisting of all the previously mentioned flavors. Blueberry would make a great supporting player.

Purchased Price: $3.99
Size: 10.9 oz
Purchased at: Shop Rite
Rating: 6 out of 10
Nutrition Facts: (3/4 cup) 110 calories, 1.5 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 125 milligrams of sodium, 21 grams of carbohydrates, 2 grams of fiber, 8 grams of sugar, and 2 grams of protein.

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