The Impulsive Buy

REVIEW: McDonald’s Blueberry Muffin, Apple Fritter, and Cinnamon Roll

McDonald s Blueberry Muffin Innards

The McCafe brand has been an undeniable success for McDonald’s all around the globe. Its expanded coffee offerings have allowed the company to keep up with Starbucks with the added benefit of establishing a retail brand visible in the coffee aisle of grocery stores.

You can pull up to the drive-thru speaker and order a large, iced, non-fat Caramel Macchiato with an extra shot of espresso, hazelnut syrup, a chocolate drizzle, and whipped cream while also getting a McNuggets Happy Meal with a Buzz Lightyear toy for your kid. But if you ever craved a treat to accompany your obnoxiously complex McCafe drink, you were usually left with the choice of a handheld apple pie or a rather uninspiring chocolate chip cookie.

McDonald’s has wisely decided to expand its once meager baked goods selection by introducing the McCafe Blueberry Muffin, Apple Fritter, and Cinnamon Roll.

The Blueberry Muffin comes surrounded by a lovely tulip-style muffin wrapper to help distract from the fact that it was handed to me in the same bag as a packet of tangy bbq sauce. The muffin is adorned with a streusel crumb topping and a sprinkling of crystallized sugar that adds a really nice, subtle crunch when consuming.

It is very tender and moist with somewhat sparse but delicious blueberries mixed throughout. There is a slight aftertaste of either a preservative or artificial flavor that I find common in boxed blueberry muffin mixes. While I would have to say that it is borderline too sweet for a blueberry muffin, I think the texture and overall flavor make it a nice addition to McDonald’s menu.

Apple Fritters are never much to look, and the McCafe offering is no exception. It’s a brown, bumpy mound with a glazed outside that gives way to a dense center with abundant swirls of cinnamon. When biting in, you instantly get the warm cinnamon filling your mouth, followed closely by the tart apple flavor.

The light icing adds just the right amount of sweetness, and the dense but tender texture is perfect for a fritter. As one of my favorite treats, I love an apple fritter to have a crispy edge, which this did not. It could also benefit from more abundant apple pieces. But this is the treat I’ll be craving next time I pull into the drive-thru.

The Cinnamon Roll looks the part, served warm with deep valleys of sugar and cinnamon in between the swirled dough and enough cream cheese icing to run down the sides but not flooding the entire roll with an overwhelming sweetness. From the moment I first tried to cut off a piece, I could tell that the outside had gotten tough, no doubt from being reheated.

Perhaps it once had that ideal slightly doughy, gooey center, but lost it in the microwave, sacrificed for the sake of quick service. It is a real shame that the texture is too tough because the cinnamon flavor and the cream cheese frosting are spot on, with the overall level of sweetness being just right. As a big fan of McDonald’s Cinnamon Melts, I can’t help but wish the company just revived it instead because it is a far superior product.

Purchased Price: $1.99 (Blueberry Muffin), $2.19 (Apple Fritter), $2.49 (Cinnamon Roll)
Size: N/A
Rating: 7 out of 10 (Blueberry Muffin), 9 out of 10 (Apple Fritter), 5 out of 10 (Cinnamon Roll)
Nutrition Facts: Blueberry Muffin – 470 calories, 22 grams of fat, 3.5 grams of saturated fat, 0 grams of trans fat, 35 milligrams of cholesterol, 360 milligrams of sodium, 64 grams of carbohydrates, 36 grams of sugar, 2 grams of fiber, and 6 grams of protein. Apple Fritter – 510 calories, 29 grams of fat, 12 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 360 milligrams of sodium, 58 grams of carbohydrates, 28 grams of sugar, 3 grams of fiber, and 5 grams of protein. Cinnamon Roll – 560 calories, 17 grams of fat, 8 grams of saturated fat, 35 milligrams of cholesterol, 490 milligrams of sodium, 92 grams of carbohydrates, 46 grams of sugar, 8 grams of fiber, and 9 grams of protein.

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