REVIEW: Smartfood Snickerdoodle Popcorn

Smartfood Snickerdoodle Popcorn Bag

What is Smartfood Snickerdoodle Popcorn

From the pre-popped popcorn giant Smartfood comes Snickerdoodle, a “limited holiday flavor” meant to capture the magical, Home Ec essence of buttery cinnamon-sugar cookies. It is not Smartfood’s only sweet popcorn offering. Its regular lineup includes kettle corn and a caramel/cheddar combo. But it ties with this year’s earlier offerings of Caramel & Cinnamon Apple Mix and Cap’n Crunch Berries Popcorn Mix in terms of ambitiousness.

How is it?

Perfectly mediocre, I’m afraid. While the concept is a wonderful one — soft, warm, cinnamon blasted cookies in popcorn form! — the execution is lackluster. There is no uniformity, really, with about every tenth piece achieving a perfect nirvana of true Snickerdoodle bliss.

Smartfood Snickerdoodle Popcorn Seasoning

The pieces that escape the cinnamon-sugar bath are bland and unseasoned, small, chewy bits of lightly salted styrofoam. Also disappointing is the lack of a discernible butter profile, a key component of the cookie experience.

Anything else you need to know?

Smartfood White Cheddar is wonderful, so I had high hopes for this. Alas, my heart was broken. Additionally, I had no idea that the brand also has Hot Buffalo and Sour Cream & Onion versions. Are these any good? I guess that’s more of a “anything else *I* need to know.”


Lots of moderately sized cities seem to have “gourmet” popcorn shops these days, and, in my experience, most of these have some riff on the “cinnamon toast” popcorn variety. So do yourself a favor and get a bag of that, instead. Chances are, you’ll be much happier.

If you don’t have a gourmet popcorn shop, you should open one. And if you don’t want to do that, maybe go with a bag of Pop Secret and hit it with some of the Cinnamon Toast Crunch Cinnadust we recently reviewed. I feel like that would still beat this.

Purchased Price: $3.99
Size: 6.25 oz bag
Purchased at: Hy-Vee
Rating: 5 out of 10
Nutrition Facts: (2.5 cups) 150 calories, 8 grams of fat, 1 grams of saturated fat, 0 gram of trans fat, 0 milligrams of cholesterol, 140 milligrams of sodium, 17 grams of carbohydrates, 2 grams of dietary fiber, 4 grams of sugar, and 2 grams of protein.

2 thoughts to “REVIEW: Smartfood Snickerdoodle Popcorn”

  1. Man, maybe you need to get another bag! My bag had an undeniable butter flavor! So. Good.

  2. They should had blasted it with MORE cinnamon sugar. That what’s snickerdoodle cookies is all about. Looks skimpy to me.

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