The Coca-Cola Creations line is known for inventive flavors inspired by abstract concepts, celebrity collaborations, and eye-catching thematic aesthetics. The newest in the line, Coca-Cola Limited Edition Move, boasts all three. Co-created with singer Rosalía, Move is described on the Coca-Cola website as “a celebration of transformation. A homage to all the versions of ourselves that coexist within us, and that forms our very own personality.” The product, also according to Coca-Cola, “brings to life the transformational power of music.”
The fun of the Creations line includes the questions each flavor raises. Specifically, what flavors represent transformation? What is this beverage supposed to taste like? Will any of the versions of myself that coexist within me regret spending $2.49 on a mystery flavor? These enigmas are the stuff arguments in the comments section are made of.
Move shares classic Coca-Cola’s appearance and scent, minus most of the soda’s characteristic spice notes. The first few sips of the full sugar variety reminded me of a minimally-spiced cola spiked with smooth coconut flavor. The more I drank, the more vanilla flavor crept in until it became dominant. In the spirit of Coca-Cola’s musical inspiration, drinking Move is like listening to two warring DJs mixing the same songs. There is some cohesion, but flavor highs and lows are bound to occur as they both impetuously fiddle with their controller dials to produce varying levels of coconut tempo and vanilla volume.
At some point, the vanilla won out for my taste buds, producing a flavor that reminded me of the scent of Bath & Body Works’ Warm Vanilla Sugar body lotion. (If you know, you know, and it’s weird, I know.) Still, the taste isn’t wholly unpleasant. The artificial quality of the vanilla vacillates, affecting the soda’s overall drinkability. At its most enjoyable, there is an almost creamy smoothness to the flavor profile that makes the drink less crisp and refreshing than most of the brand’s other offerings. I finished the bottle over the course of a few days, and the lotion association is now cemented in my brain so strongly that I can’t un-think about it.
It feels appropriate that transformation tastes, to me, like shifting flavors among a familiar – but altered – cola taste. To continue the experience, I scanned the QR code on the vibrant pink, black, and white packaging to find music content, as well as a personality quiz that generates a custom metaverse-inspired avatar and playlist. For the record, my avatar looks like an upside-down tulip with wobbly arms, wormlike hair, and a = sign for a face. Maybe because I’m elderly, I don’t quite understand it, but it did “Move” me to laughter.
For those open to a transformational experience, Coca-Cola Move is available in 20 oz bottles or 7.5 mini cans, in both the full sugar and Zero Sugar varieties.
Purchased Price: $2.49
Purchased at: Giant Eagle
Size: 20 fl oz bottle
Rating: 6 out of 10
Nutrition Facts: 240 calories, 0 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 50 milligrams of sodium, 65 grams of carbohydrates, 0 grams of fiber, 65 grams of sugar, and 0 grams of protein.
It tastes like a SnoBall flavored Coke, I get strong flavors of coconut and marshmallow.
Sounds spot on what a lot of people are saying. Artificial coconut, vanilla, and a heavy presence of high fructose corn syrup. 🙂 None of which scream “move” to me.
I tried it, and it tastes like, I don’t know really. me I taste floral notes in it but also something I can’t quite figure out. it’s different and unique, to say the least. one time is enough for me though . no really unpleasant tasting just not suited for me.
It reminds me of licorice. It was awful! I got it free with a coupon at a local store, and I’m so glad I didn’t actually spend money on it. I am curious to know what is actually in it.
Coconut and marshmallow I’d say. Vanilla, may be.
Leave it to TIB to give this garbage drink a more positive review. In actuality this drink is pure garbage. If you see it in the store just happily walk by it.
Since when is 6 out of 10 positive? It’s barely past middling.
Anything that breaks the 50/50 spot is directed more towards good than bad. This doesn’t deserve more than a 1/10.
I agree. I just found in at the local store at 2 20oz bottles for a dollar so I said “WTH”, I’ll try it. It tastes like a vanilla candle smells before you burn it. YUCK!
Suntan lotion flavored. Nasty.
Vanilla for sure but on other taste I feel like rum or something of that nature
Taste like burnt Carmel imo,100% regret buying it
Just tried it and after it warmed up the flavor is clear: it’s buttered popcorn.
Taste is similar to a white birthday cake…?
I say , coconut + vanilla + cinnamon
Remember the red fish hard candy (surprise , they tasted like cinnamon) well , this Coca-Cola Limited Edition Move , tastes like that …
I honestly LOVED IT !! It moved me back to a very happy time in my life ! Thanks Coca-Cola !!
For me, it tasted like a more muted version of Starlight from last year.
Starlight is still the best flavor to date. Wish they would just bring it back
That’s exactly what I thought too. I love it but i did like startlight a little more though
This taste terrible, like a scented candle. Who thought this was a good idea??
Taste like a buttered popcorn jelly belly
IT TASTES LIKE BURNING! SHUT IT OFF! THE GOGGLES DO NOTHING!
it tastes like the other stupid celebrity endorsed coca cola,typical.pandering to a country that will buy anything with a celebritys face slapped on it
After taste was horrible. It was not good overall.
It kinda tastes like I got suntan lotion in my coke. It’s a nope for me.
I can easily smell and taste the vanilla and coconut, but there is something else that hits me just as vaguely floral. Someone said it was strawberry, but it doesn’t really seem like it to me. The floral part isn’t my favorite, so even though I like the coconut and vanilla taste – a one-time trial was enough for me. I do like Vanilla Coke, though, especially the one with Orange.
Taste like coconut
Horrible perfume scent and flavor. I’ll try to get the store to take back the unopened cans. If not, down the drain. Really unpleasant stuff.
I didn’t get much taste from this. The cotton candy one, starlight or whatever, is still the champ.
I did not like this coke product! I can’t even describe the taste. But BAD works!!!!
No thank you! I meant to buy a Diet Coke and was in a rush…. Never even heard of Move until I looked at the label after taking a drink. I agree with suntan lotion and coconut. Let it go….
Coke is my go to drink. But that Move is one nasty drink! I’ve taken cough syrup that didn’t taste that bad! Won’t make that mistake again.
Personally I don’t like it. It reminds me of cream soda. Cream soda is the flavor I never reach for. Not worth marketing
I bought a bottle of Zero for .50 on a huge dump table at the grocery store. Yuck! 20 minutes after consumption and the taste of is still lingering and that’s not a good thing. It’s taste is 100% artificial. The best part is I only paid 50 cents for it.
I can taste the coconut and some vanilla, but there is something there that I can’t quite put my finger on, but I can’t say I don’t like it. Really kinda like it.
Coke Zero products are the BEST. When I unexpectedly pulled a bottle of the MOVE flavor from the cooler, I decided to give it a try. I soon found myself wishing I had had put it back!!! I couldn’t finish the bottle, likening the experience to drinking a bottle of cough medicine.
I just tasted this, for the first time, and I’m getting Rose Water and Strawberries. I like the flavor though, whatever it is.