PRIZE DRAWING: Loki Charms Cereal Box

Beginning October 6, Loki Charms Cereal will be available for a limited time on The specially marked boxes feature Loki-themed motion effect graphics on the front and side of the box that are inspired by the time-shifting chaos of the series. Watch Lucky turn into Loki right before your eyes.

If previous internet-only sales of a limited edition product are any indication, these might sell out quickly. Or maybe General Mills made enough of the product to ensure everyone who wants one will get one.

But if you want possibly worse odds of getting your hands on a Loki Charms Cereal box, I suggest you enter The Impulsive Buy’s Loki Charms Box Giveaway. The box you see above was sent to me by the wonderful folks at General Mills in a cool briefcase-looking box that comes in a cool white box. Cool.


To enter this prize drawing for the Loki Charms box, leave a comment with THIS post, and that comment MUST include the phrase “Mischievously Delicious.”

Remember to fill out the email field because we’ll be emailing the randomly selected winner for their mailing address.

We will stop accepting entries on Wednesday, October 11, 2023, at 6:00 p.m. Hawaii Standard Time. Only one comment is allowed per person; this giveaway is only open to U.S. residents.


If you post a comment and it doesn’t show up, it ended up in our comment spam or trash folder for some strange reason. There’s no need to post another comment because I’ll be pulling those out of the comment spam vortex regularly.

Also, do not leave your comment using the blue REPLY button at the bottom of other comments. Scroll all the way down to the bottom of the page and leave your comment in the section above the blue POST COMMENT button.

Oh, um, I should probably also promote Marvel Studios’ Loki Season 2, now streaming on Disney+. And thank you, Lucky Charms and General Mills, for the box of Loki Charms.

Good luck!


The Impulsive Buy won’t use your email address to send you emails about Grade L honey or use your mailing address to send you a box in a box. Oh wait, I guess I am sending the winner a box in a box. Okay, how about not sending a box in a box that’s in another box. Bribes will not be accepted. The Impulsive Buy will not be responsible for lost mail, damaged mail, or the cool white box not being so cool white when the winner receives it.

133 thoughts to “PRIZE DRAWING: Loki Charms Cereal Box”

  1. The marshmallows in Lucky Charms are Mischievously Delicious for how cardboard-like they appear.

  2. I want to live in the most Mischievously Delicious manner possible. Obtaining this box would aide me greatly in that goal

  3. These would have been more Mischievously Delicious if they had changed the cereal itself in some way and not just the box.

  4. I missed out on Loki charms last year, fingers crossed I can get a box this year! I hope I can get this box and have this mischievously delicious cereal while I watch season 2 of my favorite show, Loki ?

  5. Mischievously Delicious. Mischievously Delicious. Mischievously Delicious. Mischievously Delicious. Deliciously Mischievous.

  6. The briefcase was a very nice touch! Hoping to snag a “Mischievously Delicious” box of these Loki Charms!

  7. During a magical weekend in Bora Bora I was described as “Mischievously Delicious” by a French ambassador. I still walk with a limp to this day.

  8. The Loki lucky charm is so Mischievously Delicious I would eat it will taking a shower

  9. These Mischievously Delicious Loki charms would be so good that I would order it for my last meal on death row

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