Is it just me, or have the food companies gotten lazy with their limited-edition offerings?
The big holiday flavors this year appear to be hot cocoa and gingerbread. For hot cocoa, all you do is take chocolate – usually an already existing flavor – and add marshmallows. It doesn’t even have to be hot, yet it still qualifies as hot cocoa.
Gingerbread is a little more innovative, but not much. It seems like most brands that have gingerbread also have pumpkin spice. Just swap out the pumpkin for molasses (if it even had pumpkin in the first place), add some ginger (if it didn’t already have some), and boom. Gingerbread.
Unfortunately, these Limited Edition Gingerbread belVita Breakfast Biscuits are another lazy product. To me, they taste just like the pumpkin spice variety. (In fairness, I did not compare them side by side.)
They have a vague spiciness, and if I concentrate, I can taste the ginger. But I don’t taste molasses, even though it’s in the ingredients list.
Here’s the problem I see: Gingerbread is a cookie, right? And breakfast biscuits are basically cookies, right? It shouldn’t be hard to make a cookie taste like a cookie. Yet these don’t taste like gingerbread.
I understand that it might not be practical to put in too much molasses. Gram for gram, these biscuits have less sugar than a lot of cereals, and if they put in molasses, it might exceed their desired sugar count—they would switch from being breakfast biscuits to being dessert biscuits. Plus, molasses is one of those weird ingredients with a distinctive, almost pungent, odor.
But at the very least, they could have stepped up their game with the spices. Ginger is the only spice mentioned by name in the ingredients, and the biscuits would have benefitted from actual cinnamon, nutmeg, and/or clove -— not just whatever is in “natural flavor.”
If these were simply marketed as a new belVita flavor that is not gingerbread, I would give them a 7 or 8. They have a pleasant oaty flavor and a satisfying crispness. They might not be enough as a meal, but they’re fulfilling as a snack. You get that preschool nostalgia of eating graham crackers, yet feel like an adult because they’re not actually graham crackers. I like ’em.
But since they call themselves gingerbread, they set a higher standard —- a standard they fail to reach.
(Nutrition Facts – 4 biscuits (50 grams) – 230 calories, 80 calories from fat, 9 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 2.5 grams of polyunsaturated fat, 5 grams of monounsaturated fat, 0 milligrams of cholesterol, 200 milligrams of sodium, 95 milligrams of potassium, 35 grams of carbohydrates, 3 grams of dietary fiber, 11 grams of sugar, and 4 grams of protein..)
Purchased Price: $2.99
Size: 8.8 oz. box (5 packs)
Purchased at: Target
Rating: 6 out of 10
Pros: Cute packaging. A tasty, satisfying biscuit. You can taste the ginger if you concentrate. Pretending cookies are breakfast.
Cons: Doesn’t taste like gingerbread. Lazy limited edition foods.
