While the weather on this packaging is frightful, Mars has launched a new seasonal M&M’s flavor that they hope you think is delightful.
Just in time for the holidays, Peanut Brrr-ittle M&M’s have popped up on Target shelves. To be honest, I wouldn’t have pegged peanut brittle as a holiday flavor, but my recent internet searches suggest that homemade peanut brittle makes a great Christmas gift. A terrible gift, but a gift nonetheless.
It’s also possible that Mars only chose Peanut Brrr-ittle for the punniness of the name. If that’s the case, I’m glad that Brrr-occoli or Brrr-ussel Sprouts didn’t make it past the testing phase.
Since these M&M’s are a Target exclusive, you’ll have to journey through the holiday labyrinth that is the Target Christmas section. If you can avoid the shattered ornaments on the ground, the unorganized stockings strewn about, and the incessant droning of “Rockin’ Around the Christmas Tree” from a chorus of battery operated gyrating conifers, you’ll land upon the Peanut Brrr-ittle M&M’s nestled between the other holiday varieties.
Upon opening the bag, I was greeted by what looked like a traditional package of holiday Peanut M&M’s. I did a double take – had I picked up the wrong bag on the shelf? Had there been a horrible error on the M&M’s assembly line? Thankfully not – the smell of these M&M’s is very different from the traditional variety, a strong dark caramel scent that borders on artificiality.
Those same caramel notes come through in the taste, similar to what you’d find between the peanuts in a traditional brittle. While the basic peanut still sits in the center of each candy, the chocolate coating offers the aforementioned caramel flavors with hints of a more roasted flavor, similar to a hazelnut. I found the flavoring to be inconsistently applied across the M&M’s I sampled (read: most of the bag), as some tasted more heavily of the normal peanut interior, and some bordered on an overwhelmingly artificial caramel coffee creamer flavor.
While I found these M&M’s to have a jarring taste at first, I warmed up to them over time as I got used to the nontraditional flavor. I will say that it’s difficult to eat more than a handful of these at each sitting, as the peanut brittle taste does get a little bit overpowering the more you munch.
Thankfully, the Peanut Brrr-ittle M&M’s feature a RESEALABLE ZIPPER! (their emphasis, not mine), so you can save a few to leave out for Santa on Christmas Eve.
Overall, these M&Ms are a perfect way to get your peanut brittle fix without any of the danger of burning yourself with hot sugar on the stove.
(Nutrition Facts – 1.5 ounces – 220 calories, 12 grams of fat, 4.5 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 20 milligrams of sodium, 26 grams of carbohydrates, 22 grams of sugar, 4 grams of protein.)
Purchased Price: $3.19
Size: 8 oz. bag
Purchased at: Target
Rating: 6 out of 10
Pros: Caroling while eating. Roasted, caramel flavor. Oh so punny. RESEALABLE ZIPPER!
Cons: Stocking slalom on the way to the shelf. Overwhelming in large quantities.
