SPOTTED ON SHELVES: Sunchips Veggie Harvest Jalapeno & Jack

Sunchips Veggie Harvest Jalapeno & Jack

“Made with real veggie” bothers me. Not the fact these are made with vegetables, but how it’s not “made with real veggies.” Although it doesn’t bother me as much as seeing “wholegrain” on the original packaging and not “whole grain” like on the bag above. (Spotted by Carla at Walmart.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

REVIEW: Milka Oreo Big Crunch Bar

Milka Oreo Big Crunch Bar

This morning I cracked open a fortune cookie (I tend to eschew traditional breakfasts for whatever happens to be in my car). The fortune read “All progress occurs because people dare to be different.” It made me ponder if the fortune tellers had encountered the Oreo Big Crunch Bar, as the product’s differences from its namesake served as deterrents to my enjoyment.

Milka Oreo Big Crunch Bar 2

My expectations for a “Big Crunch” were set immediately due to the naming contrivances employed. In the wake of snagging mini chocolate bars from my kids’ Halloween stashes last month, I felt foolish sitting alone in a room with this massive product — it was clearly meant to be consumed by a lacrosse team or a car full of clowns. Big, and then some, and then some more.

Milka Oreo Big Crunch Bar 4

Conversely, I’m not quite sure about the crunch factor also used in the product’s moniker. The 2 to 1 ratio we are accustomed to with Oreo cookies has been replaced with a 1 to 4 ratio — Milka chocolate on the top and bottom, plus creme on BOTH the bottom and top of one layer of cookie. To further uncrunchify the bar, pools of creme and chocolate sans cookie occur in the corners.

One additional misconception furthered by the partnership with Oreo is that the creme inside the candy bar is going to be the same found in an Oreo. The familiar grainy texture has been replaced with something sweeter, smoother, and unfamiliar. It’s not bad but certainly unexpected.

Milka Oreo Big Crunch Bar 3

Differences aside, the first bites of Oreo BCB were enjoyable. It reminded me of an improved version of my least favorite Oreo incarnation, the insanely sweet White Fudge covered Oreos. Here the ratio of chocolate did not appear to be as overwhelming at first and had a pleasant taste, but consuming more lead quickly to sweetness fatigue.

Overall, this was probably not the reaction that Milka was hoping for when combining two hallmark products. Lacking in crunch or Oreo-ness, being big just isn’t enough. “One must fulfill what they intend to be” is the more telling fortune in this case, and Milka seems to have missed by quite a bit on that prophesy.

(Nutrition Facts – 5 pieces – 230 calories, 130 calories from fat, 14 grams of saturated fat, 8 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 90 milligrams of sodium, 24 grams of carbohydrates, less than 1 gram of of fiber, 20 grams of sugar, and 2 grams of protein.)

Purchased Price: $2.99 (on sale)
Size: 10.5 oz. bar
Purchased at: Safeway
Rating: 4 out of 10
Pros: Hulking size. Improvement on Fudge-covered Oreo concept. Some Cookies N’ Cream overtones. The best fortune I ever read: “You like Chinese food.”
Cons: Crunch is suppressed. Creme is not “that” creme. Far sweeter than necessary. The worst fortune I ever made up: “Those who can cook, do. Those who cannot write food reviews.”

ANNOUNCEMENT: New Impulsive Buy Reviewer Brian

I’ve been preparing for this opportunity ever since I saw a Life cereal commercial and thought “Big whoop–I’d eat anything AND would survive mixing pop rocks with cola”. Ever since I wrote a poem for the first grade play about how perplexing it was (and still is) that tomatoes are fruit. Ever since I ran around the McDonald’s Playplace pointing out the Hamburgler was actually committing a hate crime and Mayor McCheese had a vendetta to settle.

My current interest and passion for new food products would be considered largely unacceptable by most members of society. I have been known to drive to six or seven locations in a day if I discover a product I must have. Six or seven isn’t THAT many, but it is if you’d like to maintain a family or a job or anything else that has a semblance of a 37 year old’s non-vagabond existence. And even when I don’t know something’s out there, I have a keen, systematic eye that I apply to convenience stores and supermarkets, scanning my eyes in all the right places (soda coolers, candy displays, potato chips, and the almighty holiday clearance section) in an efficient fashion that makes me feel that somehow I haven’t invested nearly as much time in this “hobby” as I have.

When I had less money at my disposal (my “monastic” grad school years en route to becoming a school psychologist) I would find a new product I was excited about, purchase one, and try it. If I liked it, I would then often engage in wild goose chases, trying to find the product again, only to meet with crippling, constant disappointment. As my wallet grew more proportional to my desire for Jolly Ranchers soda and Mint Skittles, I discovered that purchasing multiple items of a new product was effective insurance against the “one night stand” phenomenon I had incurred. However, I also found it was a proper way to fill your pantry with the dud products of the universe, the items so bad that you couldn’t pawn them off on the unsuspecting with a straight face. You might call it the “Why you don’t give out your address on Tinder”.

My family is subject to these whims now, as we try to find a happy medium. Two packages of new Oreos make it through the Ellis Island that is the grocery checkout (the worst Oreos will still get eaten by someone at 2am), but I invest more effort into defending my purchase of dessert Pringles than a court-appointed attorney. Ultimately, the cream rises to the top (save for the “Vanilla Heat” creamer I inflicted upon my loved ones). My students are not safe either, like the time I had them eating the 1st, 2nd, and 3rd degree burn Doritos in a contest to win the extra cup of Rita’s Water Ice I had purchased. A true battle for the ages (of eight and up).

In all honesty, I think if someone took a close look at my behavior, they might consider it to be a little bit insane — for a person who doesn’t work in the food review industry. Therefore, this opportunity to include you all on my never-ending quest is a chance to restore my sanity, without me changing how I operate or responding to every Rorschach test with obscure product names like “Takis!” and “Bugles!” This is a match made in Heavenly Hash, so sound the, ahem, bugle–let’s get this hunt started.

SPOTTED ON SHELVES – 12/8/2016

Here are some interesting new and limited edition products found on store shelves by us and your fellow readers. If you’ve tried any of the products, share your thoughts about them in the comments.

McCormick Gingerbread Spice

McCormick Gingerbread Spice

Wait a minute. McCormick has been in the spice game for decades and only now it offers gingerbread spice? (Spotted by Carla at Walmart.)

Star Wars Milk Chocolate & Surprise

Star Wars Milk Chocolate & Surprise

I wonder what the surprise is. My guess is a Kylo Ren spin-off movie in 2025. (Spotted by Sylvia at Target.)

Gaslamp Popcorn Co Malibu Mix

Gaslamp Popcorn Co Malibu Mix

Three flavors in one bag mixed together AND it’s called Malibu Mix? This sound like the result of someone drinking too much Malibu Rum. (Spotted by Sylvia at Ralphs.)

Simple Truth (Kroger) Strained Greek Yogurt (Strawberry and Cherry)

Simple Truth (Kroger) Strained Greek Yogurt (Strawberry and Cherry)

Simple Truth (Kroger) Strained Greek Yogurt (Raspberry and Blueberry Pomegranate)

Simple Truth (Kroger) Strained Greek Yogurt (Raspberry and Blueberry Pomegranate)

(Spotted by Carla at Fred Meyer.)

King Arthur Flour Essential Goodness Everyone's Favorite Chocolate Chip Cookie Mix and Malted Milk Chocolate Cupcake + Frosting Mix

King Arthur Flour Essential Goodness Everyone’s Favorite Chocolate Chip Cookie Mix and Malted Milk Chocolate Cupcake + Frosting Mix

King Arthur Flour Essential Goodness Vanilla Bean Cheesecake Bar Mix

King Arthur Flour Essential Goodness Vanilla Bean Cheesecake Bar Mix

The only appropriate way to cut the cheesecake bars is with a knife called Excalibur. (Spotted by Carla at Target and Sylvia at Ralphs.)

365 Everyday Value Limited Edition Dark Chocolate Peppermint Sandwich Cremes

365 Everyday Value Limited Edition Dark Chocolate Peppermint Sandwich Cremes

365 Everyday Value Limited Edition Dark Chocolate Caramel Sea Salt Sandwich Cremes

365 Everyday Value Limited Edition Dark Chocolate Caramel Sea Salt Sandwich Cremes

(Spotted by Rachel C at Whole Foods)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you do so, you might see your picture in our next Spotted on Shelves post.

FAST FOOD NEWS: Dave’s Cherry Cream Soda Only at Wendy’s

Dave's Cherry Cream Soda Only at Wendy's

Long time Impulsive Buy reader Rich sent us this photo of a Coca-Cola Freestyle machine offering regular and diet versions of Dave’s Cherry Cream Soda at a Wendy’s location in Cincinnati. As you can see on the screen, the flavor is a Wendy’s exclusive.

There currently isn’t any information about the soft drink on the Wendy’s website. It might be in the testing phase right now. If you’ve seen the flavor at your local Wendy’s, let us know in the comments.

Special Coca-Cola Freestyle flavors are something we saw last year when Burger King and other chains offered holiday flavors.

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