What are they?
Ruffles has continued its recent trend of spicy line extensions with limited edition Honey Habanero Ruffles.
How are they?
SPY-CEE. They’re hawt. Which, honestly, is a relief because I don’t support the irresponsible use of the term “habanero.” I realize that coming in hot, pun intended, on a review by jumping straight to the taste is a little out of the ordinary, but it’s definitely the first thing I noticed about these chips. They have the kind of heat that if you breathe in the wrong way while you’re eating them, the spice hits the very back of your throat and lights your whole esophagus on fire. My husband disagrees and thinks they’re not THAT hot. So I guess you should approach these with some caution, but not too much. “Habanero Peppers” are also listed as an ingredient, which I appreciate.
These stand out in a few other ways. First, they are saturated in oil and seasoning powder. The chips look remarkably similar to the graphics on the bag; no false advertising there. They are satisfyingly oily and full of flavor from the onset.
The initial sweet flavor is pretty flat. I wouldn’t say I picked up a ton of honey, even though I did see it on the ingredient line. I think it’s a hard flavor to break through all of the capsaicin, so it’s possible that without as much of the other seasonings, I would’ve picked up more honey. But I mostly just tasted “sweet” and then spicy heat. I thought the balance of sweet and then spicy was great, and these chips definitely left me wanting more, even with a mouth full of numb taste buds.
Anything else you need to know?
As you can see from the bag, there’s a Fast & Furious tie-in. There’s a sweepstakes that gives Ruffles eaters a chance to win movie tickets, Fast & Furious merchandise, or a 2023 Dodge Charger R/T. Also, did you know Vin Diesel’s birth name is Mark?
Conclusion:
These Honey Habanero Ruffles are pretty good. The sweetness isn’t quite complex enough to be recognizable as honey, but everything else about these chips is delicious, craveable, and worth picking up if you like spicy snacks.
Purchased Price: $4.79
Size: 8 oz bag
Purchased at: Mariano’s (Kroger)
Rating: 8 out of 10
Nutrition Facts: (About 13 chips) 150 calories, 9 grams of fat, 0 milligrams of cholesterol, 190 milligrams of sodium, 15 grams of carbohydrates, 1 gram of fiber, 2 grams of sugar, and 2 grams of protein.
