REVIEW: Blue Bell Fudge Brownie Decadence Ice Cream

Blue Bell Fudge Brownie Decadence Ice Cream

What is Blue Bell Fudge Brownie Decadence?

It’s the newest and fanciest of all the Blue Bell ice cream flavors. It features chocolate French ice cream with fudge brownie chunks and whipped topping with chocolate flakes. What makes ice cream French, you might ask? It’s made with eggs, which makes it thick and custardy. Side note: custardy is fun to say, but if you keep saying it all day, people around you are likely to get annoyed.

How is it?

If you put decadence in the name, it better be something special. And this is. Before digging in, I thought maybe there would be too much chocolate going on. Instead, it was a perfect symphony of different chocolate flavors, all teaming up to make my mouth happy.

Blue Bell Fudge Brownie Decadence Ice Cream Spoon

The brownies truly are decadent. They are chewy — almost even a little gooey somehow — and taste more like homemade brownies instead of the non-descript chunks in many ice creams. These brownies have a rich flavor, and there are plenty of them.

Blue Bell Fudge Brownie Decadence Ice Cream Top

The ice cream is smooth and creamy, as it should be, with the perfect level of chocolatiness. It did remind me a little of custard, but I’m not sure if that was the power of suggestion from reading the label. Regardless, the ice cream did its part to keep the decadence rolling. The chocolate flakes are a bit overshadowed by the brilliant brownies, but they add some nice texture and taste to the mix.

Blue Bell Fudge Brownie Decadence Ice Cream Top First

The only letdown is the whipped topping. First, there is a lot of it — much more than just some swirls or ribbons like I was expecting. If it tasted great, that might be fine, but it really doesn’t. It’s like Cool Whip-flavored ice cream. In limited amounts, like as a topping, that could be a nice contrast to the chocolate, but it just seems like too much of it here. Even so, this flavor achieves its stated goal of being decadent. But despite my quibble about the whipped topping, it’s a big winner.

Anything else you need to know?

If you do not reside in the southern third of the country, you may not be familiar with Texas-based Blue Bell Creameries. You also might think it is the same company that makes Blue Bunny ice cream. It’s not; Blue Bunny is headquartered in Iowa.

This is where I must deliver a stern warning, just in case you ever happen to discuss this topic with someone from Texas. Unless you are fixin’ to start a kerfuffle, or perhaps even a brouhaha, DO NOT ask a Texan if Blue Bell and Blue Bunny are the same thing. And, even more importantly, DO NOT say that Blue Bunny is better than Blue Bell unless, of course, you are looking for an all-out donnybrook.

I’m not originally from Texas, but I have lived in the state long enough to know that many Texans will defend the honor of Blue Bell until well…wait for it…they are blue in the face. You have been warned.

If you don’t live in Blue Bell country and really want to try it, you can order four half-gallons directly from the creamery for overnight delivery, but I have another warning. It’s not cheap, and depending on where you live, it might almost be cheaper to fly to Texas and try it in person. Just for fun, guess how much it is to get four half-gallons (costing about $20 at the grocery store) overnighted to your door.


It’s $135!


Since I’m not a native Texan, I do not have an innate love of Blue Bell and feel like I can be an impartial judge here. My verdict is that this is one of my new favorite ice creams, and I’ll shed a little tear if it doesn’t become a permanent member of the Blue Bell lineup.

Is it worth $135 if you can’t get it in your area? No, of course not. But I’ve got a lot of family “up North,” as Texans refer to most other states, and I’d be happy to bring you some for the bargain price of $125 next time I’m visiting.

Purchased Price: $5.85
Size: Half-gallon
Purchased at: H-E-B
Rating: 8 out of 10
Nutrition Facts: (2/3 cup) 240 calories, 15 grams of fat, 10 grams of saturated fat, 0 grams of trans fat, 50 milligrams of cholesterol, 75 milligrams of sodium, 26 grams of carbohydrates, less than 1 gram of fiber, 20 grams of sugar, and 4 grams of protein.