Kellogg’s Krave Double Chocolate Brownie Batter Cereal (KKDCBBC) is a new version of the crunchy pillow-shaped cereal that is like the regular Krave cereal, only way more chocolatey. One might even say double chocolatey. Oh, and brownie-battered. Or brownie-batter flavored. Double chocolate brownie batter, I guess.
How is it?
Krave has been in “The States” now for a decade, and I’ve never had it. A Krave virgin! A Kragin? Anyway, I think I thought, just by looking at them, they were in the Shredded Mini Wheat family, and therefore, I refused to eat them on principle. I mean, who wants to screw up breakfast with something healthy like shredded wheat? No thanks! Imagine my surprise when I bought these and learned that they’re nothing like Shredded Wheat.
The outside shell is crispy and much more Corn Pop-py. The inside is hard to describe. It’s not quite frosting, but it’s not soft and syrupy, either. I couldn’t distinguish which part gave off the brownie flavor, but it was there, a nuanced taste a little deeper than regular chocolate. Dry from the box, I enjoyed these. In milk, however, they got mushy fast, and the chocolate flavor was quickly muted.
Anything else you need to know?
A year before their US release, Krave was launched in the UK where, according to Wikipedia, they were marketed under the slogans “Here Choccy Choccy” and “It’s Time To Melt.” It sounds like I’m making this up, but I swear I am not.
KKDCBBC was fine, but with so many different ways to consume globs of sugar for breakfast, I want to make it count, you know? And I don’t know that KKDCBBC hooked me enough to try it — or any other Krave cereal — again. At least not at the regular price. Give me a decent sale and we’ll talk.
Purchased Price: $4.29 Size: 10.5 oz. box Purchased at: Hy-Vee Rating: 6 out of 10 Nutrition Facts: 170 calories, 4.5 grams of fat, 1 gram of saturated fat, 0 milligrams of cholesterol, 140 milligrams of sodium, 32 grams of carbohydrates, 2 grams of fiber, 15 grams of sugar, and 3 grams of protein.
The informational PDF I got from General Mills promoting its new Cheerios Oat Crunch Berry Cereal says that the whole grains provide “long-lasting energy,” but I have no way to prove that. However, having had a few Cheerios Oat Crunch varieties over the years, including this new Berry flavor, I can definitely say the cereal maintains a long-lasting crunchiness while sitting in milk.
Like regular Cheerios varieties, the whole grain cereal part eventually gets soggy. But the oats in the center of those pieces provide an auxiliary crunch that’ll be around even for the slowest cereal eaters.
This new Berry version joins Cinnamon, Oats ‘N Honey, and Almond in the Cheerios Oat Crunch lineup, and it features a blend of raspberry, strawberry, and blueberry purees with natural flavors. When I sit, focus, and become one of the slowest cereal eaters, my taste buds can pick out the different berries. But when I’m mindlessly shoveling the cereal with milk into my mouth while I mindlessly scroll through suggested Instagram Reels that, for some reason, are about home organization and natural disasters, I mostly notice the raspberry and blueberry. Whether I eat it slow or fast, this cereal’s flavor is delightful.
However, while the berry taste starts strong with the first few spoonfuls with milk, that flavor noticeably fades before I’m halfway through the bowl. Does it wash into the milk and get diluted? Did Cheerios make a deal with The Devil by offering some of the cereal’s flavor in return for helping maintain the cereal’s crunch? Also, hold up. There’s a Cheerios Oat Crunch Almond variety? When did that happen?
I’m a fan of Cheerios Oat Crunch Cinnamon Cereal, and I’m a fan of this new berry variety. I can’t tell if it gives me long-lasting energy, but its tasty berry taste makes me long for it. Also, as I mentioned in my review of the Cinnamon one, I want a chocolate version from General Mills.
DISCLOSURE: I received a free product sample from General Mills. Doing so did not influence my review.
Purchased Price: FREE Size: 18 oz box (Large Size) Purchased at: Received from General Mills Rating: 8 out of 10 Nutrition Facts: (1 cup) 220 calories, 5 grams of fat, 0.5 grams of saturated fat, 0 grams of trans fat, 1.5 grams of polyunsaturated fat, 2.5 grams of monounsaturated fat, 0 milligrams of cholesterol, 230 milligrams of sodium, 42 grams of carbohydrates, 3 grams of fiber, 11 grams of sugar (including 10 grams of added sugar), and 4 grams of protein.
I’ll be the first to admit I’m enchanted by the “tiny” versions of normal things. Travel-sized toiletries are charming. I marvel at the itty-bitty individual glass Heinz ketchup jars accompanying room service trays, even if I’m usually not the person ordering room service. My friend got me a Bonne Maman advent calendar this year, and to my absolute joy, I now have a collection of TEENTSY JARS OF JAM. Maybe some of you are nodding along, thinking, “Yes. Of course. DUH.” While other readers out there are already rolling their eyes. Well, ROLL right along, haters, because General Mills has made three of its Big G cereals MINIATURE: Trix Minis, Cinnamon Toast Crunch Minis, and Reese’s Puffs Minis.
These minis do live up to their name. They’re so smol. The first thing I notice is that their size makes snacking on these cereals hard. Attempting to taste these as a “dry” snack, I feel like a giant ogre trying to cram lentil-shaped noms into my ogre face. They scatter everywhere. I freak out that my dog might eat them. I clean up the kitchen and revert to standard cereal bowls.
Starting with Cinnamon Toast Crunch Minis, I prepare the serving suggestion of one cup cereal + 3/4 cup milk. It does look like a lot more food when they’re this miniature. I was also surprised that General Mills didn’t try to make CTC tiny little squares. It might have been harder, but it would have taken the wow factor up a notch. Still, these little CTCminis taste very similar to their toast-shaped brethren with, dare I say it, even more cinnamon flavor? Maybe it’s a surface ratio thing? They stay crunchy SLIGHTLY longer than standard CTC, but not by much. And, of course, the characteristic cinnamilk is still present. Hello old friend.
The mini Trix sort of look like what would happen if all of the berry fruit flavor Trix fell apart into their own individual spheres. These Trix Minis are not fruit-shaped, but have artificial colors and are visually the most exciting of the three mini flavors. Can you even get the Trix cereal in full-sized spheres, or was that a temporary thing from about five years ago when they made Trix with natural colors until enough consumers demanded the vibrant original be brought back? Regardless, the Trix Minis pack that same sugary punch of flavor. They stay crunchier in the milk longer than the CTCMinis, and I’m guessing a sugar coating drives that. They also don’t hurt your teeth nearly as much to crunch into because the mini-sized spheres crunch completely under your bite.
I saved Reese’s Puffs Minis for last. Reese’s Puffs were the cereal my mom NEVER let me have growing up, which only drove my desperation and adoration deeper into my heart. My favorite way to enjoy Reese’s Puffs is as a dry cereal snack which, as mentioned earlier, is super difficult and extra messy in this miniature form. However, these mini little guys are great. The ratio of flavor coating to inner cereal puff seems to have been perfected here, and the puffs reach optimum saturation level faster and sustain it longer than with the larger version. There are also WAY more pieces in every bite which adds, I think, to the flavor experience and overall satisfaction.
The final bit of fun offered with these new Minis is the kitchen play set you can build yourself from cut-outs in the back of each box which entertained this adult for a solid hour or so in the afternoon I picked these up. Overall I admire the simplicity of this innovation. The flavors are established favorites, offered in a unique format that makes your already beloved cereal treat even more enjoyable.
Or, you know, it’s just the same thing but tiny. Dealer’s Choice.
Purchased Price: $4.89 each Size: 12.3 oz box (Cinnamon Toast Crunch), 10.8 oz box (Trix), 11.7 oz box (Reese’s Puffs) Purchased at: Mariano’s Rating: 7 out of 10 (Cinnamon Toast Crunch), 7 out of 10 (Trix), 9 out of 10 (Reese’s Puffs) Nutrition Facts:Cinnamon Toast Crunch (1 cup cereal) 170 calories, 5 grams of fat, 0 milligrams of cholesterol, 210 milligrams of sodium, 31 grams of carbohydrates, 3 grams of fiber, 12 grams of sugar, and 2 grams of protein. Trix (1.25 cup cereal) 150 Calories, 2 grams of fat, 0 milligrams of cholesterol, 200 milligrams of sodium, 33 grams of carbohydrates, 2 grams of fiber, 11 grams of sugar, and 2 grams of protein. Reese’s Puffs (1 cup cereal) 160 Calories, 4.5 grams of fat, 0 milligrams of cholesterol, 220 milligrams of sodium, 30 grams of carbohydrates, 2 grams of fiber, 12 grams of sugar, and 3 grams of protein.
The Elf on the Shelf line of cereals* has a new Walmart-exclusive flavor that “magically cools your mouth as you eat.”
*I can’t believe Elf on the Shelf is now a line of cereals, plural.
How is it?
Let’s start with the promise of cooling. When I eat a piece dry, I do notice a sensation in my mouth, one that I don’t get from other cereals. Is it cooling? I don’t know; you might be able to convince me it’s a warming sensation.
But in milk, the feeling is diluted. I do get some kind of cooling phenomenon when I drink the leftover milk, but that might just be the literal temperature.
I compared the ingredients with the Elf on the Shelf Sugar Cookie Cereal, and it appears that the magic ingredient is calcium carbonate. Any geologist worth their halite* can tell you that’s limestone.
As for the flavor, I have no idea what “North Pole Snow Creme” is. But the waffle cone on the box suggests that it’s supposed to be vanilla. It does taste like vanilla, which is hard to mess up. But really, this just tastes like any other generically sweet corn cereal.
The marshmallows are so rare that Kellogg’s needn’t have bothered.
Anything else you need to know?
I compared this new cereal with the Sugar Cookie variety, and the Snow Creme version is better. So if you’re at Walmart, there’s no need to pick up that red and green variety.
The wintry color scheme of this cereal is my favorite part.
The Elf on the Shelf branding means this cereal is an opportunistic cash grab, not a worthwhile cereal on its own. The “cooling” sensation is too subtle to be, well, cool.
Purchased Price: $4.48 Size: 12.2 oz. box Purchased at: Walmart Rating: 5 out of 10 Nutrition Facts: (1 1/3 cup, 39 grams) 140 calories, 1 gram of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 grams of polyunsaturated fat, 0 grams of monounsaturated fat, 0 milligrams of cholesterol, 200 milligrams of sodium, 34 grams of carbohydrates, 4 grams of dietary fiber, 13 grams of sugar (including 13 grams of added sugar), and 2 grams of protein.
Kellogg’s Little Debbie Nutty Buddy Cereal tastes familiar to me. You might be thinking, “Well, yeah, it’s supposed to taste like a Lil’ Deb Nutty Buddy.” But that’s not it, and I’m pretty sure it doesn’t, even though I’ve never had a Nutty Buddy.
Why am I so sure?
Well, the previoustwo Kellogg’s and Little Debbie collaborations didn’t taste like the actual treats, so there’s an excellent chance this also doesn’t.
Instead, this reminds me of something that many of you have probably never had — round chocolate puffs from 7-Eleven Japan that we can get here on this rock in the middle of the Pacific Ocean. Note that I mentioned the snack is chocolatey, but not peanut buttery.
I’ve eaten half the box, and I’m not convinced that what I’m tasting, besides the chocolate, is peanut butter. My taste buds think it’s the underlying puff, which is made with whole grain oat, whole wheat, and rice flours. Maybe it’s Kellogg’s version of artificial peanut butter flavor, or the company’s attempt at replicating the taste of Nutty Buddy’s wafers, or perhaps both. But whatever it is, it’s the dominant flavor.
Now, the thing about that 7-Eleven snack I mentioned earlier is that it’s one of my favorite things to eat. So having an entire bowlful of something that tastes like it in milk has been awesome. Even though my taste buds aren’t convinced there’s peanut butter flavor, they love this cereal and its airiness.
Now, some of you might be wondering about those holes. Despite being in every piece, the cereal doesn’t instantly get soggy. When they do get milklogged, they are quite squishy. But I wonder if these, with their sugary coating, would’ve been like tiny Noah’s Arks if those holes weren’t there to help facilitate the sogginess. Anyway, if you’re a slow cereal eater, you’ve been warned.
While I’ve never tasted a Nutty Buddy, which prevents me from comparing it with this cereal, I’ve had enough chocolate, peanut butter, and chocolate AND peanut butter cereals to compare. I think my taste buds might be stereotyping what peanut butter-flavored cereals should be, and I don’t notice any of those with this. So maybe Kellogg’s is doing something different with the peanut butter here. Or maybe my taste buds are broken and I’m overthinking things. Anyhoo, Kellogg’s Little Debbie Nutty Buddy Cereal is quite good as a chocolate with maybe peanut butter flavor cereal.
Purchased Price: More than one should pay on eBay Size: 13.1 oz box (Family Size) Purchased at: eBay Rating: 7 out of 10 Nutrition Facts: (1 1/3 cup – cereal only) 170 calories, 3 grams of fat, 0.5 grams of saturated fat, 0 grams of trans fat, 1.5 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 125 milligrams of sodium, 33 grams of carbohydrates, 2 grams of fiber, 15 grams of sugar (including 15 grams of added sugar), and 2 grams of protein.