REVIEW: Kellogg’s Crumbl Chocolatey Chip Cookie Cereal

Let me preface this review by saying, I like Crumbl.

At some points, it might seem like I, in fact, do not like Crumbl, but I like Crumbl!

I don’t love Crumbl. I dislike their “drop the vowel” startup-style name. The blindingly white and clinical aesthetic of the storefront doesn’t pass my vibe check, and the fact every cookie tastes like it’s about 87% cooked through always leaves me feeling a little empty – before I get full from the 800-calorie cookie I shove down my gullet.

That said, I checked my Crumbl app, and I’ve apparently tried 19 of its cookies. That’s a lot of cookies for someone on the fence. Credit to them, they’re always getting my attention with new and interesting flavors that I mostly enjoy to varying degrees. As for its flagship Chocolatey Chip Cookie? It’s solid. I’d probably toss it somewhere near the midpoint of the 19, which is more than enough to get me to try its new Kellogg’s cereal collab.

I haven’t had a cookie-based cereal in years, as I’ve been boycotting Cookie Crisp ever since Officer Crumb, Chip the Dog, and Cookie Crook were replaced with that generic Wolf. There’s room in my heart for a new Cookie Crisp to fill the void, and I promise there’s no bias here, because I do like Crumbl.

This ain’t it.

Look, Crumbl (you too, Kellogg’s). I like you, but what are we doing? This seemed like a slam dunk. At no point did I ever get any real essence of a “chocolatey chip cookie.”

To start, there are barely any chocolate chips. You get a couple of poppy seeds at best. We eat with our eyes first, so give us some more chips. The pieces are smaller, denser, and less chocolatey than Cookie Crisp.

It has a pleasant aroma out of the box, but I’d equate it more to an “almondy café latte” scent than a freshly baked cookie.

Taste-wise, I just never got to the right flavor. It’s a bit synthetic and maybe a tad caramelly. The chocolate is a no-show. There’s so little that the milk barely changed color and certainly didn’t taste chocolatey.

As a cereal, it’s… “whatever.” There’s an acceptable sweetness and a good crunch, but everything is lacking. Here’s where I landed on the flavor – it’s as if they made a blueberry muffin cereal and forgot the blueberries. This tastes like “muffin.” I’m not sure there’s a market for Oops! No Berries.

On top of all that, the box is really small. It’s expensive too. I was gonna complain, but it’s exactly what I pay for a cookie, so maybe that was the plan. There ABSOLUTELY should have been a coupon for a free or discounted Crumbl cookie on the box though. Huge misstep.

This might seem like Cookie Crisp for adults, but it’s just “blah.” Bring back Officer Crumb so he can arrest whoever gave this cereal the ok.

Like their name, report cards leave off “E,” so I give Crumbl cereal a “D.”

Crumbl? More like Stumbl. No, I didn’t mumbl, you heard me – stumbl! But I like Crumbl, I swear.

Purchased Price: $5.49
Size: 7.9 oz box
Purchased at: ShopRite
Rating: 3 out of 10
Nutrition Facts: (1 1/2 Cup) 150 calories, 1 gram of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 34 grams of total carbohydrates, 2 grams of dietary fiber, 13 grams of sugar, 3 grams of protein.

REVIEW: Limited Edition Peach Mango Cheerios Cereal

Sometimes, I wonder if I should stick Cheerios flavors in my freezer to preserve them. Sure, they’re full of preservatives that make them last for months, but I want to keep flavors around for much longer so that I can hatch new fruity combinations like I’m a Jurassic Park scientist bringing dinosaurs back to life. My current chest freezer research on the Best Buy website is the result of my introduction to Limited Edition Peach Mango Cheerios Cereal.

Peach Cheerios has been done before, but mango is new in the Cheerios Extended Universe, and now I wish I could combine it with banana Cheerios. Also, why hasn’t there been a Chocolate Banana variety, General Mills? Anyhoo, before I start rattling off a bunch of Cheerios mashups I’d like to taste, I have to say that this limited edition summery cereal is awe-summer than other fruity varieties I’ve had.

Which ones are peach, and which ones are mango? Um, it’s definitely hard to tell by looking at them. They both look like the siblings of regular Cheerios that like to get occasional spray tans. It’s also difficult to tell by tasting them. I’ve been eating the pieces one by one to taste if there’s a difference, but my taste buds can’t detect whether some cereal pieces are peachy and others are mango-y. Are they both peach AND mango flavored? Or maybe they’re separate, but the flavors have fused because they’ve spent too much time in a sealed bag together, smashing into each other like participants in a heavy metal festival mosh pit.

The peach mango cereal is delicious and a great fruity combination, and my tongue can detect both when eating it, especially when I scoop it up with milk. However, it might be stronger when in milk because the orange coating on the cereal seems to run off into the liquid, making the milk quite fruity and tasty. However, I should mention that it’s not going to make you think of a sweet cereal like Froot Loops or Fruity Pebbles. It’s such a mild flavor that it’ll make eaters of the Cheerios Expanded Universe go, “Meh. Par for the course.” While those who are hoping for an intense blast of fruitiness will go, “Meh. Five over par for the course.”

Limited Edition Peach Mango Cheerios is a scrumptious summer cereal, and I’ll be a little sad when it fades away from shelves as the season comes to an end. Perhaps I should buy a box and preserve it in the chest freezer that’s currently sitting in my cart on the Best Buy website.

DISCLOSURE: I received a free product sample from General Mills. Doing so did not influence my review.?

Purchased Price: FREE
Size: 10.8 oz box
Purchased at: Received from General Mills
Rating: 8 out of 10
Nutrition Facts: (1 cup w/o milk) 140 calories, 2 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 160 milligrams of sodium, 29 grams of carbohydrates, 3 grams of fiber, 11 grams of sugar (including 11 grams of added sugar), and 3 grams of protein.

REVIEW: Cinnamon Toast Crunch Waffle Cereal

Quite recently, on this web page, I spent a few hundred words bemoaning the Cinnamon Toast Crunch Committee’s efforts at integrating its product into places it maybe didn’t belong. The product of my focused ire in this specific instance was its attempt at crossbreeding its fine cereal product with Old El Paso taco shells. As part of my hard-hitting expose, I also mentioned its failures related to soft-baked cereal bars and peculiarly large “Stuft” marshmallows.

Garbage, all.

The good news about the new Cinnamon Toast Crunch Waffle cereal, though, is that it is, in no uncertain terms, a cereal. And if there’s one thing Cinnamon Toast Crunch shines at, it is being cereal. In fact, at any given moment, it is a Top 3 cereal. Maybe even Number 1. And its offshoots — for not being straight-up, dyed-in-the-wool CTC — are reasonably decent. The little balls they made were okay. The Rolls, various Leche(s), and French Toast riffs are all above average.

So what of this new Cinnamon Toast Crunch Waffle cereal?

The website acts like this is simply alternatively shaped CTC. It states, “Cinnamon Toast Crunch Waffle Cereal pairs epic cinnamon-sugar CINNADUST with crispy cereal pieces shaped like mini waffles. The whole wheat and corn cereal delights taste buds with real cinnamon and a crispy crunch.” But here’s the deal: I absolutely detect waffle flavoring in here as well. There’s a syrup-like undertone at the beginning and back end of each bite, and the whole shebang is covered in a ton of heavenly Cinnadust seasoning. It is, simply put, incredible. It took a lot of willpower to not eat more than one large bowl in my initial serving. It was just that delicious.

If I have one minor quibble — something that keeps this from being a perfect 10 — it’s that structurally, it doesn’t hold up well to milk. And on account of this is a cereal and all, that’s kind of problematic. This stuff gets soggy QUICK. Not inedibly soggy, no, but the crispness is deflated by a solid 65% within 30 seconds of a milk bath. On any lesser cereal, this would be a much bigger deal, but because this stuff was so good, all it did was make me eat it as fast as humanly possible.

I don’t know if General Mills intends on keeping this around as a regular offering or not, so my suggestion is to get several boxes now, and freeze-dry the ones that you… oh, who am I kidding— there’s no saving this stuff for later. Eat and enjoy while you can.

Purchased Price: $4.93
Size: 18.2 oz
Purchased at: Walmart
Rating: 9 out of 10
Nutrition Facts: (41 grams) 170 calories, 4.5 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 210 milligrams of sodium, 32 grams of carbohydrates, 2 grams of fiber, 10 grams of sugar (including 10 grams of added sugar), and 2 grams of protein.

REVIEW: Old El Paso Cinnamon Toast Crunch Dessert Taco Shells

I’m a Cinnamon Toast Crunch guy, through and through. In my pantry right this second, for example, I have Cinnamon Toast Crunch Soft Baked Oatmeal Bars, Cinnamon Toast Crunch Cake Mix, Cinnamon Toast Crunch Icing for said cake mix (or just for finger-dipping, like a garden variety unhinged lunatic), and a double-box of the namesake cereal from Costco.

Now, I can’t attest to the cake mix, as I haven’t had it, but I don’t like the oatmeal bars, the “Loaded” cereal I had a few months ago was pretty bad, and the less said about the Stuffed Puffs Marshmallow Filled bites, the better. Point being, while CTC’s PR people are great at selling their product as a desirable collaborator, the actual execution of the experimentations leaves a lot to be desired.

So the big question, then, regarding the new Old El Paso Stand ‘n Stuff Cinnamon Toast Crunch Dessert Taco Shells, is, will these finally buck the trend?

I’ve enjoyed Old El Paso’s flavored Stand ‘n Stuff shells before — specifically the Bold Nacho Cheese and Zesty Ranch varieties — so I had high hopes. This was further encouraged when I pulled the Cinnamon Toast version out of its packaging. The shell itself was heavily dusted, which was a good sign. This was where the good things ended, sadly.

The box instructs you to heat the shells in the oven or the microwave, further noting that “unheated shells will be chewy.” Because things are generally better coming from the oven, I opted to do that. Here’s the thing — heating these shells in the oven made them incredibly brittle and unforgiving. They cracked into pieces upon the first bite, and the texture was a little like chewing on drywall. Because I was so put off by the texture, I actually tried one unheated, and, what do you know, it was much improved. The cinnamon taste, which was almost completely absent on the heated shells, was mildly more noticeable (still not saying much, I know) on the unheated kind. (I didn’t try the microwave; I was completely over these things by my third shell.)

Basically, these shells are regular Old El Paso taco shells that have been sprayed with cinnamon dust. So, due to the very mild cinnamon taste, it mostly tastes like you’re eating ice cream in a regular crunchy corn taco shell. If you think that sounds good, then, by all means, have the rest of mine.

I filled one with regular vanilla ice cream as a benchmark of sorts and one with Blue Bell’s Cinnamon Twist, a newer ice cream I love. Due to vanilla’s plainness, it tasted as mentioned in the above paragraph — as though I was eating an ice cream taco (and not a Choco Taco, which is an immensely better thing to eat). The shell filled with the Cinnamon Twist ice cream was much better; the strong cinnamon from the ice cream overpowered the shell’s salty corn flavor, rendering it into nothing more than a wall-textured ice cream delivery vehicle.

As much as it pains me to say it, these things were a flop. But fear not, brilliant Cinnamon Toast Crunch PR people! It’s pretty obvious I’ll buy whatever weird crossover you put in front of me. Once, anyway.

Purchased Price: $3.18
Size: 10 shells
Purchased at: Walmart
Rating: 3 out of 10
Nutrition Facts: (2 shells) 160 calories, 9 grams of fat, 3.5 grams of saturated fat, 0 milligrams of cholesterol, 105 milligrams of sodium, 19 grams of carbohydrates, 2 grams of fiber, 3 grams of sugar (including 2 grams of added sugar), and 2 grams of protein.

REVIEW: Kellogg’s Frosted Bran Cereal

Kellogg’s new Frosted Bran is made up of crunchy bran flakes with a perfect amount of sweetness. A part of me wishes it was called Frosted Flakes Bran with Tony the Tiger and the Sun giving each other a high five on the front of the box, with the tagline, “They’re gr-r-reat…for your digestive system.” What could’ve been!

Don’t let the sun smiling on the box fool you into thinking these are the exact same bran flakes found in Kellogg’s Raisin Bran because they aren’t. While they are not as frosted as those found in Kellogg’s Frosted Flakes, there’s enough of a coating to make them sweeter and crunchier than what’s in a bowl of plain ol’ Raisin Bran.

But here’s the thing, it tastes like Kellogg’s took the sugary coating from the raisins and then put them on the bran flakes because the cereal is not sweeter than regular Raisin Bran and has the same fibrous flavors as the classic cereal minus the raisins. That sweet coating also prevents the flakes from getting soggy the instant they’re introduced to milk, which happens with regular bran flakes.

To be honest, there needs to be a Frosted Bran with Raisins because it would make eating Raisin Bran less annoying and more tasty. I’ve let out so many sighs when I end up with raisin-less spoonfuls of bran mush that I probably let out enough air to blow up balloons for a child’s birthday party.

As for nutritional differences between this and Kellogg’s Raisin Bran, a one-cup serving of this new cereal has 150 calories, 5 grams of fiber, and 10 grams of sugar. While a serving of the original has 190 calories, 7 grams of fiber, and 17 grams of sugar.

I’m surprised by how much I like Kellogg’s Frosted Bran, but I don’t know if I should be surprised. After all, I like Raisin Bran when I can secure at least one raisin on my spoon. It has the right amount of sweetness, and its sugary coating helps maintain a decent crunch. I wish it came in a bigger box, but overall, I think this cereal is gr-r-rand…for your digestive system.

Purchased Price: $4.49
Size: 12.7 oz box
Purchased at: Safeway
Rating: 7 out of 10
Nutrition Facts: (1 cup w/o milk) 150 calories, 0.5 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 200 milligrams of sodium, 36 grams of carbohydrates, 5 grams of fiber, 10 grams of sugar (including 9 grams of added sugar), and 3 grams of protein.