REVIEW: Dairy Queen M&M’s Treatzza Pizza

Dairy Queen M M s Treatzza Pizza

Released in the mid-1990s, Dairy Queen’s Treatzza Pizza was one of those decades-defining consumer events – a’la Reebok Pump shoes and the Nickelodeon Time Blaster Alarm Clock – that seemingly EVERYBODY but me got to experience back in the day.

The commercials did a five-star job explaining why the $6.99 delicacy was more than a fast food gimmick – it was literally marketed as edible pop culture and digestible ephemera. Missing out on this was like missing out on Yikes! pencils and Pop-Qwiz popcorn – absolutely unforgivable.

Since I never tried the product in my youth, I assumed I would NEVER find out if the Treatzza lived up to all the hype. So when I heard the long discontinued product was coming back, I was ecstatic.

Even now I’m not entirely sure how long the Treatzza (which came in four glorious versions – more on that in just a bit) was sold. Some sources say the thing hung around as late as 2008, but I certainly don’t remember seeing the product on sale since at least 1999 in my neck of the woods. Obviously, I can’t tell you how the relaunched Treatzza compares to the original taste-wise, but it sure as sugar passes the eye test – this thing looks EXACTLY like it magically materialized from a 1995 sales circular ad.

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Just like in the good old days, the Treatzza comes in four permutations: one topped with Heath bar chunks, one topped with Reese’s cups, a “Choco-Brownie” one and – my personal fave – one sprinkled with diced M&M’s.

The featured iteration has a fudge cookie crunch base, vanilla soft serve as the “sauce,” and is complemented with a fine chocolate drizzle. The pie is divvied up into eight fairly consistent slices, so it’s easily enough to feed two people or provide quick snacks for at least four.

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Naturally, the fog of nostalgia could impair my judgement, but regardless of its retro appeal this thing is just delightful. We’ve all had brownies topped with ice cream before, but the Treatzza feels like an entirely different kind of dessert. Here, the cookie, ice cream, fudge, and M&M’s merge into a delicious singularity. Conceptually it might be nothing more than an open-faced ice cream sandwich, but all the ingredients just gel into blissful, congealed harmony. It’s yummy, it’s filling, and I’d swear eating it automatically transported my taste buds back to the DQ of my youth, circa the opening night of Batman Forever.

Dairy Queen M M s Treatzza Pizza 4

Yes, it’s just a giant frozen cookie with an entire M&M’s Blizzard dumped atop it, but I suppose that’s what makes it beautiful. Considering the $10 price point and (presumably) low consumer demand – not to mention it takes up so much space in the freezer – there’s no way this one’s going to be around for more than a few months.

All I can say is try it while you can, folks – that is, unless you feel like waiting around to 2037 to get your third chance.

(Nutrition Facts – 1 slice – 200 calories, 80 calories from fat, 9 grams of fat, 7 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 85 milligrams of sodium, 28 grams of carbohydrates, 1 gram of dietary fiber, 20 grams of sugar, 3 grams of protein.)

Purchased Price: $9.99
Size: N/A
Rating: 9 out of 10
Pros: The totally phat crunched up M&M’s taste both boss and fly on your tongue. The vanilla ice cream IS all that and a bag of chips. You and seven of your homeboys can share a pie while blasting a cassette tape of “Gangsta’s Paradise” on a loop for an hour in the parking lot.
Cons: The $10 price tag is inflation-tastic. The cookie crust might be a tad too hard to chew for some consumers. Wondering if this will or will not bring us one step closer to the resurrection of Dunkaroos and/or a Hootie and the Blowfish comeback.

REVIEW: Dairy Queen Guardians Awesome Mix Blizzard

Dairy Queen Guardians Awesome Mix Blizzard

With the launch of Guardians of the Galaxy Vol. 2, Marvel teamed up with Frito-Lay for a Doritos bag that plays music and Dairy Queen for the Guardians Awesome Mix Blizzard Treat.

I think Frito-Lay got the better end of the integration stick, even though everything about the Guardians Blizzard sounds fantastic. I mean what’s not to love about mini brookies (brownies and cookies baked together), caramel, and choco chunks blended with creamy vanilla soft serve?

Brookies are pretty frickin’ awesome! Except when you can’t really taste them.

Dairy Queen Guardians Awesome Mix Blizzard 2

I should have suspected that it would be a hodge-podge of unidentifiable sweetness when the received treat looked nothing like hero shots featuring healthy chunks of brookies. My Blizzard looked more like chocolate chip ice cream and it tasted that way. It was good, but if I wanted plain chocolate chip ice cream, I would have just gone to the supermarket for a pint.

As I continued to eat, I would occasionally get a bite of rich, delightful fudge – guessing that was from the brookie. Unfortunately, it was a fleeting delight that quickly faded back into the sugary indistinctness. I want bigger chunks, dangit! I think a brookie sundae in DQ’s Hot Desserts section would have been much more satisfying.

Dairy Queen Guardians Awesome Mix Blizzard 3

Also, I couldn’t taste the caramel. I could see the remnants lining the cup, but no warm caramel notes at all – just cloying sweetness. As the cherry on top, said sweetness was paired with a strange artificial aftertaste. I couldn’t tell if it was coming from the soft serve, the caramel, or the brookie?!

Dairy Queen Guardians Awesome Mix Blizzard 4

Even though all the mix-ins were a bit too blended for my liking, I did enjoy the texture. The soft serve was creamy and the mix-ins broke up the monotony of vanilla soft serve. I kept thinking that Cold Stone Creamery would make a killer version of this.

Don’t get me wrong. The Guardians Awesome Mix Blizzard isn’t bad. It just isn’t awesome.

(Nutrition Facts – Mini – 380 calories, 14 grams of fat, 9 grams of saturated fat, 0 grams of trans fat, 35 milligrams of cholesterol, 170 milligrams of sodium, 56 grams of carbohydrates, 1 gram of dietary fiber, 45 grams of sugar, 8 grams of protein.)

Purchased Price: $3.09
Size: Mini
Rating: 5 out of 10
Pros: Tastes like chocolate chip ice cream. Good texture.
Cons: Hodge-podge of unidentifiable sweetness. Cloying sweetness + artificial aftertaste = Ugh.

REVIEW: Dairy Queen Reese’s Extreme Blizzard

Dairy Queen Reese s Extreme Blizzard

I think Tony Hawk deserves an apology.

When I was a teenager, Tony Hawk—one of the greatest skateboarders of all-time—was practically synonymous with the word “extreme.” He flipped around halfpipes and grinded on rails with ease. Heck, the guy even risked his own health to land a two-and-a-half spin jump, perhaps the most extreme skateboarding trick ever performed.

And for what? To have Dairy Queen soil the word “extreme” with its new ice cream creation?! Look, DQ, “extreme” is a title that’s earned, not just a word that you can slap on something that’s been stuffed with candy. By that measure, the following things would also be “extreme”: a piñata, an Easter basket, and me after stress eating fun size Kit Kats while binge-watching House of Cards.

Dairy Queen Reese s Extreme Blizzard 2

Undue title aside, the new Dairy Queen Reese’s Extreme Blizzard has caught my eye like a well-executed 360 kickflip. It’s the Blizzard of the Month for April, and it features Reese’s Peanut Butter Cups and Reese’s Pieces, mixed with peanut butter and chocolaty topping in DQ’s signature vanilla soft serve.

Dairy Queen Reese s Extreme Blizzard 3

Locating a couple of spoonfuls without any candy pieces wasn’t an easy task, but I wanted to see if the peanut butter and chocolaty toppings really had any effect on the flavor of the vanilla soft serve. To my surprise, they actually do. In my experience, many standard Blizzard flavors seem to have the same decent (but rather boring) vanilla base. That’s not the case here. The ice cream is heavy on the peanut butter, sweet and fairly salty, and then finishes with a noticeable cocoa flavor.

I would love to comment on the Reese’s Peanut Butter Cups, but I got maybe one-fourth of a peanut butter cup in my entire small Blizzard. I’m unsure if there were truly that few cups put in the Blizzard in the first place, or if there had been more but the blending process obliterated many of them.

Either way, the lack of Reese’s Cups in my Reese’s Extreme Blizzard left me extremely disappointed. (See what I did there?) Reese’s Peanut Butter Cups are known for their perfect balance of chocolate and peanut butter, and that flavor balance was sorely lacking in this Blizzard.

Dairy Queen Reese s Extreme Blizzard 4

On the other hand, there are a ton of Reese’s Pieces throughout the Reese’s Extreme Blizzard. Some are whole and virtually frozen solid, others are a bit more ground up and provide a lighter crunch. The Reese’s Pieces do provide a bit more sweetness, but on the whole their peanut butter flavor is pretty redundant with the richness of the ice cream.

All in all, I’d say the Reese’s Extreme Blizzard is basically just a Reese’s Pieces Blizzard with an extra squirt of peanut butter topping. It’s an enjoyable treat, but it falls well short of “extreme” in my eyes.

I’m sorry, Tony.

(Nutrition Facts – Small Blizzard – 730 calories, 270 calories from fat, 30 grams of fat, 16 grams of saturated fat, 50 milligrams of cholesterol, 340 milligrams of sodium, 88 grams of carbohydrates, 2 grams of dietary fiber, 85 grams of sugar, 17 grams of protein.)

Purchased Price: $3.89
Size: Small
Rating: 7 out of 10
Pros: Strong peanut butter flavor. Lots of Reese’s Pieces for added crunch. Tony Hawk, extreme skateboarding legend.
Cons: One-fourth of a Reese’s Peanut Butter Cup. Candy’s flavor was redundant with ice cream. Me, extreme stress eating legend.

REVIEW: Dairy Queen M&M’s Peanut Butter Monster Cookie Blizzard

Dairy Queen M&M's Peanut Butter Monster Cookie Blizzard

At first glance, it’s really easy to read Peanut Butter Monster Cookie as Peanut Butter Cookie Monster. That’s what I did, and the first thought that formed inside my Thunderdome of a mind was of Cookie Monster’s much less celebrated, but much more wholesome brother who Sesame Street forgets to talk about.

He’s a behind-the-scenes hero, taking care of Cookie Monster’s kids, consoling his distraught wife, just being the glue when his brother doesn’t come home at night because he’s fallen off the cookie wagon. Is he in jail? On the cookie version of Skid Row, snorting copious amounts of cookie crumbs? Nobody knows, but Peanut Butter Cookie Monster is there to pick up the pieces. What a stand up, made-up guy.

The Peanut Butter Monster Cookie Blizzard more than lives up to the imaginary character it isn’t named after. The word “monster” is appropriately used too since this Blizzard IS a monster…of peanut butter flavor.

Dairy Queen M&M's Peanut Butter Monster Cookie Blizzard 3

There are two peanut butter factors at play with P.B. cookie chunks and peanut butter being blended throughout the Blizzard. The sweet, nutty condiment is in every bite. It takes over the vanilla ice cream like some kind of edible symbiotic life form. You can try really hard to gather up the M&M’s and choco chunks but you’re still going to get a strong nutty presence.

I like how they put both the cookies and smooth peanut butter topping inside. It’s kind of like spreading some of the popular condiment on a P.B. cookie. You get the authentic peanut butter taste, and the more processed taste from the cookies, and the result is a heavenly combo, never an overkill.

Dairy Queen M&M's Peanut Butter Monster Cookie Blizzard 2

The M&M’s accent the P.B. The candy shells really jump out. Because of their surrounding, they basically turn into Peanut Butter M&M’s. But if the Blizzard scientists had tried to put actual Peanut Butter M&M’s inside, I think that would’ve been an overload. It would most likely result in an actual peanut butter monster being born, only it wouldn’t be friendly like P.B. Cookie Monster. Instead, it would be more like a boss from the Dark Souls game series.

I went to the drive-thru to get mine, and I have to say I really hate how they make it a point of handing you the Blizzard upside down now. The window guy looked so cocky when he did it, like he wanted to rub it in my face I wasn’t going to get a free Blizzard for giving it to me right side up.

Not that I would call them out on that anyways, but man, I wish the next Blizzard he handed out fell right out of the cup. Then he could go make himself a nice humble pie Blizzard.

(Nutrition Facts – small – 730 calories, 280 calories from fat, 31 grams of fat, 16 grams of saturated fat, 0.5 grams of trans fat, 60 milligrams of cholesterol, 340 milligrams of sodium, 98 grams of carbohydrates, 2 grams of dietary fiber, 79 grams of sugar, and 16 grams of protein.)

Purchased Price: $3.79
Size: Small
Purchased at: Dairy Queen
Rating: 9 out of 10
Pros: Two different peanut butter tastes. Chocolate and M&Ms accent peanut butter nicely. Peanut Butter Cookie Monster holding his brother’s home together.
Cons: Cocky Blizzard passer-outers.

REVIEW: Dairy Queen Royal Oreo Blizzard

Dairy Queen Royal Oreo Blizzard 2

The concept of a “core” of filling is nothing new. Think of Earth, the planet which most of you who read this live on. Its core is filled with lava. Then there’s the Drumstick Ice Cream Cones that have a core of fudge or caramel among other things.

I’ve done some dabbling in this core business myself, like when I was in high school and I would pray to the green goddess, and while my lungs were still filled up with holy smoke I’d take a shot of whiskey, which would act as the core. Then I’d run to the bathroom and fill the toilet with a core of vomit.

Dairy Queen jumped on the core bandwagon with the Royal Blizzard, which is the famous Blizzard treat filled with a core of topping. There’s only three flavors currently (Rocky Road Brownie and New York Strawberry Cheesecake) but I wouldn’t be a bit surprised to see more drop.

Being in a cookie mood as opposed to a cheesecake or brownie mood, the Oreo Royal was the easy choice.

Dairy Queen Royal Oreo Blizzard

I didn’t watch them make the Blizzard and I wish I had to see how the core is injected into it, but there was a Bugs Bunny cartoon on a TV and I was drawn like a moth to a box of old clothes.

The Blizzard looks just like the normal Oreo version for the first few bites, since the core doesn’t start at the top. You have to dig a little before you strike fudge. When you do see the gooey chocolaty goodness you will feel like a miner from the California Gold Rush, only you’ll probably be better dressed and much cooler because you have an iPhone and they didn’t.

The fudge core was actually wide, which I was not expecting. All the cores in ice cream products seem to be light in total area and some really get slim at the bottom. The fudge area actually got wider as I went further into the Blizzard.

Dairy Queen Royal Oreo Blizzard 3

Now I wasn’t totally sure if the fudge was supposed to be hot or not but since it is surrounded by ice cream it gets cool and congeals, meaning you’ll have to put a little more effort when you want to spoon out a nice bite of it. Kind of reminds me of McDonald’s hot fudge sundae. If you’ve had one of those, the fudge at the bottom is what you can expect in the Blizzard. Still tastes great but would be better if it was hot.

The fudge really adds a lot more punch and richness, blends exceptionally well with the crunchy Oreo cookies, and, honestly, it made the thought of a regular Oreo Blizzard just seem kind of average. It’s like taking a shot of really good tequila and then taking a shot of well tequila right after. You would never want to touch the well tequila again. Now I’m not a regular consumer of Blizzard treats, but if I were to go back and get something with Oreo, it’s most definitely going to be the Royal variety.

(Nutrition Facts – 760 calories, 270 calories from fat, 30 grams of fat, 21 grams of saturated fat, 1 gram of trans fat, 50 milligrams of cholesterol, 430 milligrams of sodium, 111 grams of carbohydrates, 2 grams of dietary fiber, 85 grams of sugars, 14 grams of protein.)

Purchased Price: $4.09
Size: Small
Purchased at: Dairy Queen
Rating: 8 out of 10
Pros: Fudge core is good sized. Blends well with Oreo cookies. Being better dressed than a California Gold Rush miner.
Cons: Would’ve been better if fudge was hot. Shots of well tequila.

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