Tag: Gum

Superego. Ego. Id.

According to the haunting wisps of memory remaining from that Psych. 101 class, a punk named Sigmund Freud proposed that these were the three basic levels of consciousness. The ego and superego were said to be little filters for our subconscious, making logical boundaries around impulses and memories, which is dandy if you want to live a safe, secure life, but, really, where’s the fun in logic?

That’s where the id comes in. The id is like the Elmo that walks around Times Square: it doesn’t make much sense, but it doesn’t have to. That’s why we love it. Theoretically, it exists solely on the drive of spontaneity, impulse, and creativity, and, now Stride’s encouraging us to dance about with that kooky subconscious through “iD,” a gum aimed to encourage folks to embrace their identity. Curious of how this might be achieved through a piece of gum, I sought it out.

First off, this packaging harkens recognition. The container itself is ever-so-slightly thinner than regular Stride gum, which gives it that “We just upgraded your iPod” feel. Despite this trim-n-slim package, you still get the same whopping 14 pieces of gum you would in regular Stride.

And just look at that post-unwrapped cover. It makes me wanna embrace my identity. If a two-dimensional man with a fuzzy hat on his head can embrace his creativity, why shouldn’t I? It made me laugh, and, in a world filled with bats and taxes and canned green beans, more laughter is not only called for, but much needed. Supposedly, each package is equipped with a different little work of art, all depicting equally peculiar, quirky scenarios, so laugh on, gum-chewers.

And, just when you think they’ve thrown in every bit of packaging confetti possible, they throw in a pair of magnets.

Yes, folks, magnets.

This means you could stick your pack of gum to your refrigerator (and I know you’ve always wanted to do that…). But what these magnets do best is keep your little 14 sticks nice and snug as a bug in a rug, snapping the package shut so your gum stays buckled in for the long haul. It baffles me in both its simplicity and its brilliance. I call forth a Nobel Prize nomination for the individual responsible for this.

Upon opening a piece, it seems even the gum embraces its own identity as each piece is equipped with a swirly little design to flash about in its big debut.

Having been predisposed to all of this packaging brilliance, my hopes stood on the Mount Kilimanjaro of peaks with anticipatory delight for the chewing to come, so I unwrapped my minty rectangle and gave it a try and…well…

Meh.

It started off with a spearmint fling, and then traversed into a peculiar fruity realm that didn’t suit well for my taste buds. No doubt, the flavor lasted for a long time, but the tropical aftertaste didn’t sit well with me. I tried everything to like it.

Chewing it walking.

Chewing it upside-down.

Chewing it before I brushed my teeth.

Chewing it after I brushed my teeth.

I even chewed it while doing deep-breathing yoga exercises in which I visualized myself enjoying the gum, but, alas, I couldn’t get past that peculiar aftertaste.

Then, I read the ingredient list and there it was:

Partially Hydrogenated Coconut Oil.

(Cue the tuba: Bwa, bwa, bwaaaa)

They say the sound of a crumbling heart is soft and slow, and I swear I heard my own shoved into the mortar and pestle as I read that line. While I don’t see it being particularly necessary, I didn’t mind the, “partially hydrogenated,” part too much. No doubt some of my sturdy lifetime favorites involve it (Pop Tarts, Oreos, Pillsbury biscuits, etc.), but I must confess I’m not aboard the coconut-flavored train. I suspect this may be the very culprit foiling my taste buds.

While I didn’t particularly dig the taste tunes played by this Stride, I appreciate what’s going on with the gum as a whole. It’s got a soft chew, lasts for a good 10-15 minutes, and has the coolest packaging this side of Jupiter.

Plus, at the end of the day, my taste buds are driven by my impulses, which are part of my id. In this, I felt this gum accomplished what it set out to do: celebrate the creative elements of the id, and that, to me, calls forth an above-average rating for the new gum.

(Nutrition Facts – 1 piece – less than 5 calories, 0 grams of fat, 0 milligrams of cholesterol, 0 milligrams of sodium, 1 gram of carbohydrates, 1 gram of sugar alcohol, and less than 0 grams of protein.)

Other Stride iD Spearmint Gum reviews:
Gum Connoisseur

Item: Stride iD Spearmint Gum
Purchased Price: $1.29
Size: 14 pieces
Purchased at: Target
Rating: 6 out of 10
Pros: Long chewing time. Strong flavor. Swirly designs. Magnets. Laughter. Mount Kilimanjaro. Elmo in Times Square. Tubas.
Cons: Not the best if you don’t like coconut. Partially hydrogenated oil. Haunting memories of Psych. 101. Canned green beans.

Public Service Announcement: a fever is creeping among us.

Its symptoms include staying up far to late with a box of Peanut Butter Crunch, biting at the bit to watch the landing of a back tuck into a needle kick with a full turn, and a spontaneous desire to trade one’s career path for one in a highly competitive world of a sport one has never tried (badminton, bobsledding, competitive handball…the list goes on). Sometimes, these idealistic visions result in actually pursuing said sport for a concentrated period of time. Reports say that attempts by those infected with the fever have resulted in strangers breaking into cartwheels on the sidewalk and poorly executed forehands on multiple tennis courts around the globe.

Yes, Olympic fever is among us and it races through the pulse of six continents (poor Antarctica…) every two-and-a-half years, mercilessly infecting the homes of millions and accounting for 73 percent of all trampoline-related accidents.

If you find yourself experiencing symptoms of Olympic fever, please know there is a cure. It involves a ratio of 87 percent hope, 12 percent time, and 1 percent mint.

Thus, it is with great relief that I find Stride bringing a new minty flavor (sponsored by an Olympian, no less) in our nation’s time of great need.

Mint can do spectacular things. I used to bring a pack of mints in to every standardized test to chew on during breaks between the math and literature sections. It unquestionably provided me with the endurance to fill in all those tiny bubbles and, thus, I credit mint for allowing me to pursue a solid 1/3 of my academic career. Supposedly, there are over 6,700 different species of mint, and Stride is hot on the trail in mint innovation, hoping to bring out the latest and greatest in its new Shaun-White-sponsored “Mintacular” flavor they’re pulling out in a few months.

As evidence by my stash of Costco-sized packs of Stride Spearmint 2.0, I believe that Stride can make a solid piece of gum, but what of this latest sorbitol-and-glycerin-infused innovation?

It’s a pleasant little white rectangle the color of the snow just before you race down the double black diamond at 84 miles per hour.

Now, to the chew test: prefaced with the name, “Mintacular,” I braced myself for a plunge of the sinuses, one of those overwhelming 10-second shocks of peppermint-infused pain that some gums hurtle upon the unsuspecting consumers only to rip the flavor away after 3 chews. I am grateful to announce that a) Mintacular lasts longer than three chews and b) doesn’t pull a merciless chimney sweep on the sinuses. (Thank you, Stride, for sparing my nostrils.)

Quite to my surprise, Mintacular’s mint is quite subtle, holding a similar taste to those little soft dinner mints that grandma would leave out on the counter after dinner. There’s even a bit of a bright (verging on fruity…is that a hint of watermelon?) spark that blends with the mint. If “Level of Mintiness” were on the same scale they use to measure snowboarding slopes, I would say this is an intermediate blue square (or red if one is using the European slope scales). The fruitiness can somewhat mask the mint qualities, which is a bit of a bummer for the mint-lover in my heart.

However, I’m thinking if I were skiing down a mountain, defying physics in sub-zero temperatures, perhaps this more subtle mint might be a good choice as I wouldn’t need a “cold burst of minty freshness” if I’m already clomping around in -2 degrees Fahrenheit weather. For my regular gum-chewing habits, it’s a bit too gentle on mint flavor, but I appreciate it for its unobtrusive nature. It’s quite akin to the experience of looking out on untouched snow as it falls from the sky at 6:00 a.m.

And it lasts a long time without tasting like a car tire. In the spirit of the gum’s Olympic sponsor, I chewed as I watched my Olympic coverage. The taste of this little bugger lasted through a full two gymnastic routines, a commercial break, at least two legs of the running trials, and a personal celebration dance. And fear not, avid chewer, for even after the flavor dwindles away like a cowboy into the sunset, you may chew on as this little noble piece of gum stays soft for a fair amount of time.

I have a fairly high standard of mint and Mintacular proved itself to be a pleasant contender, and, while it may not replace the ol’ reliable Spearmint, if Mintacular sticks around, I’m sure I’ll be chewing it as I witness Shaun White flip something amazing in the halfpipe.

(Nutrition Facts – 1 piece – less than 5 calories, 0 grams of fat, 0 milligrams of cholesterol, 0 milligrams of sodium, 1 gram of carbohydrates, 1 gram of sugar alcohol, and less than 0 grams of protein.)

Item: Shaun White’s Mintacular Stride Gum
Purchased Price: $1.00
Size: 1 pack/14 sticks
Purchased at: A new products show
Rating: 6 out of 10
Pros: Long chewing time. Doesn’t get rubbery. Sugar-free. Grandma’s bowl of after-dinner mints. Watching the Olympic Games. Looking out on untouched snow. Imagining yourself as an Olympic snowboarder with the wind whooshing in your face as you dart-and-weave through pines while trying not to crash into Sasquatch.
Cons: Melon flavor muddles the mint a bit too much. Antarctica has never competed in the Olympic Games. Trying to snowboard in -2 degrees Fahrenheit weather. Standardized tests.