NEWS: Taco Bell Launching The ‘First Meal’ This Week In 10 Lucky States

Taco Bell in Morro Bay, CA 13 Dec 2011

At first, I didn’t understand why Taco Bell would call their new breakfast the “First Meal.” Why don’t they just call it “breakfast” like any normal fast food joint would? But then I began to see their logic. Taco Bell has their Fourth Meal, which tends to be eaten late at night by drunk people. Of course, Taco Bell can’t call it Late Night Drunken Meal, so the name Fourth Meal was born.

So perhaps the First Meal is meant for hungover people trying to recuperate from a night of booze. Of course, Taco Bell can’t call it Hangover Recovery Meal, so they came up with the name First Meal. Sounds logical to me.

Taco Bell’s First Meal will be available, starting this week, at 750 locations in 10 states. Yes, just 10 out of the 50 states in this great country, which doesn’t seem so great anymore because not every one of them is getting the First Meal this week.

Taco Bell’s First Meal menu is made up of 11 new products, which includes coffee, orange juice, breakfast burritos, sausage and egg wraps, and Cinnabon Delights (fried dough balls with cream filling). Our friends over at Grub Grade have more information about the menu and pricing.

Some of the states that will offer the First Meal menu include California, Arizona, Colorado, and Texas. But not every location in these states will offer the breakfast menu.

By 2014, Taco Bell hopes to have 5,800 locations serving breakfast. Wow. That’s a lot of time and a lot of missed hungover people Taco Bell could’ve sold their Hangover Recovery Meal…I mean, First Meal to.

2 thoughts to “NEWS: Taco Bell Launching The ‘First Meal’ This Week In 10 Lucky States”

  1. The drive-thru guy told me Tuesday night that they were going to start serving it today (Thursday) at the TB by my house. I don’t normally like fast food breakfast, but I’ll give this a shot.

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