Wise men once said in the late-1980s, and more recently in a Kia commercial, “Ooh, are you ready girls? Ooh, are you ready now? Ooh, yeah! Kickstart my heart, give it a start! Ooh, yeah, baby! Ooh, yeah! Kickstart my heart, hope it never stops! Ooh, yeah, baby!”
During my teen years, those motivational words from Mötley Crüe made me run faster, drive faster, eat faster, build Lego kits faster, and feather my hair.
But today, because I’m old, decrepit, and my iPod’s alarm allows me to snooze it, I need more than Tommy Lee’s drumming, Mick Mars’ guitar licks, Nikki Sixx’s bassing, and Vince Neil’s screaming to kickstart my heart and morning. Well, Mountain Dew might have what I’m looking for with their new Kickstart beverages.
Sure, if you wanted to Dew the Dew while there’s morning dew, you could drink a regular can or bottle of Mountain Dew, but Mountain Dew Kickstart is made for the morning. It’s a sparkling juice beverage that combines the flavor of fruit juice with the caffeine of coffee. Yes, it’s basically a morning soda that can be part of your complete breakfast. But, just like breakfast cereals, consuming them at two o’clock in the afternoon would not be a faux pas.
Mountain Dew Kickstart comes in 16-ounces cans and two flavors — Orange Citrus (makes sense) and Fruit Punch (not so much). If you were to drink a can to start your morning, you’d have downed 80 calories, 20 grams of sugar, 100 percent of your daily vitamin C, 80 percent of your daily niacin, 80 percent of your daily vitamin B6, and 92 milligrams of sweet, sweet caffeine, all of which is much better than regular Mountain Dew. A 16-ounce serving of Mountain Dew has 230 calories, 62 grams of sugar, 72 milligrams of sweet, sweet caffeine, and isn’t a significant source of any vitamins and minerals.
We love our fruit punch here on this rock in the middle of the Pacific Ocean, so a part of me was excited to see it as a Mountain Dew Kickstart flavor. However, at the same time I was a bit confused about the choice. Fruit punch isn’t a breakfast drink and is stereotypically (according to television) something that’s spiked at school dances with alcohol or Spanish Fly. Perhaps a more breakfast-friendly flavor, like apple, would’ve been better.
The aroma from the can was mildly fruity and somewhat reminded me of Hawaiian Punch. The sparkling juice beverage sparkled moderately, making it easier to drink than any other Mountain Dew soda. It started off with nice sweet fruity flavor similar to other fruit punches I’ve had (which is mostly McDonald’s fruit punch) and ended with an aftertaste that’s similar to Diet Mountain Dew. If you decided to test my taste buds for which fruits make up the punch, I would fail. Overall, it’s not a bad beverage, but I feel weird drinking it with breakfast.
However, Mountain Dew Orange Citrus Kickstart tastes more like something appropriate for breakfast.
The orange-flavored sparkling juice beverage doesn’t have an aroma as strong as its red sibling, and whatever smell there is its a generic citrus. Just like Mountain Dew Fruit Punch Kickstart, it had a mild amount of carbonation, so look elsewhere if you want to wake up with fizz tickling your nose.
The orange citrus flavor tasted more like tangerines, which was fine, but what wasn’t fine was how the initial taste, which, like its aroma, wasn’t very strong, quickly went from mild to extremely watered down to an artificial sweetener aftertaste. Its flavor wasn’t a kickstart; instead it was more of a downshift.
To be honest, I’m not sure who’s going to regularly buy Mountain Dew Kickstart. Xtreme Dew fans will probably sneer at the fact that it’s a “sparkling juice beverage”; hardcore energy drink drinkers will scoff at the 92 milligrams of caffeine per 16-ounce serving; nutritionists will ridicule the 5 percent juice both flavors contain; and 12-year-olds will laugh at the acetate isobutyrate they contain because they’ll probably pronounce it as, “ass taint I saw booty rate.”
But what do I know. I feathered my hair in the late 80s.
(Disclosure: I received free samples of Mountain Dew Kickstart from Mountain Dew. I should also disclose, along with the samples, I also got sunglasses, an iPod shuffle, and Beats Audio headphones in a fancy Plexiglass box. Two of the items will be given away in the near future.)
(Nutrition Facts – 16 ounces – Fruit Punch – 80 calories, 0 grams of fat, 170 milligrams of sodium, 20 grams of carbohydrates, 19 grams of sugar, 0 grams of protein, 100% vitamin C, 80% niacin, 80% vitamin B6, 60% pantothenic acid, and 10% phosphorus. Orange Citrus – 80 calories, 0 grams of fat, 180 milligrams of sodium, 21 grams of carbohydrates, 20 grams of sugar, 0 grams of protein, 100% vitamin C, 80% niacin, 80% vitamin B6, 60% pantothenic acid, and 10% phosphorus.)
Items: Mountain Dew Kickstart (Fruit Punch and Orange Citrus)
Purchased Price: FREE
Size: 16 fl. oz. cans
Purchased at: Received from Mountain Dew
Rating: 6 out of 10 (Fruit Punch)
Rating: 5 out of 10 (Orange Citrus)
Pros: 92 milligrams of sweet, sweet caffeine. Good fruit punch flavor. Nice energy boost. Significantly less calories and sugar than regular Mountain Dew. Mild carbonation makes it easy to drink. Awesome source of vitamin C, niacin, and vitamin B6. Mötley Crüe.
Cons: Only 5 percent juice. Weird drinking fruit punch in the morning. Both have an artificial sweetener aftertaste. Orange Citrus’ flavor goes from mild to light. Not sure who will buy this regularly.