REVIEW: Lotte Black Black Gum (Japan)

Lotte Black Black Gum

Lotte Black Black Gum has been around for a long time.

How do I know this?

I know this because this Black Black Gum commercial starring Jean Claude Van Damme proves two things:

1. This commercial is old, because it’s been awhile since Jean Claude Van Damme had fame.

2. Even in Japanese commercials, Jean Claude Van Damme sucks as an actor.

What makes Black Black Gum unique is its charcoal color and the fact that it’s caffeinated, although I don’t know how much caffeine is in each stick.

But I think it’s safe to say that there’s not enough caffeine in it for me to go onto The Oprah Winfrey Show, jump on a couch, attack Oprah, and pretend I’m straight by saying I love Katie Holmes.

I guess it’s sort of like Nicorette gum, except it’s for those who like caffeine and think it’s silly to always wear a beer hat filled with either Red Bull or Starbucks.

Along with the caffeine, this gum contains a nice list of some of my favorite Chinese herbs and flowers, like Bai Ling, Gong Li, and Zhang Ziyi.

Oh wait, I’m sorry. That’s the list of my favorite sexy Chinese actresses.

Oolong tea, gingko, and chrysanthemum flower extracts are the favorite Chinese herbs and flowers found in Black Black Gum. These ingredients give the gum a nice minty flavor with a little bit of extra spice, which I think may make some people not enjoy it.

The mint flavor is initially very intense, like a powerful mint, but it quickly loses that intensity. It eventually loses all flavor in about 7 minutes, but I think people don’t chew on this gum for the flavor, they chew it for the sweet, sweet fix of stimulating caffeine.

Mmm…Caffeine. It’s the drug choice of geeks and quasi-product review blog editors everywhere.

(Editor’s Note: If you’d like to try Black Black Gum, you can purchase some via Think Geek or J-List.)


Item: Lotte Black Black Gum
Purchase Price: $2.00 (9 sticks per pack)
Rating: 7 out of 10
Pros: Nice minty taste. Caffeine. Helped me finish today’s review. Sweet caffeine. My list of sexy Chinese actresses. Sweet, sweet caffeine.
Cons: Quickly loses minty intensity. Extra spice may make some people not like it. Jean Claude Van Damme’s acting abilities.

35 thoughts to “REVIEW: Lotte Black Black Gum (Japan)”

  1. I have finally found my true calling: to eat this caffeinated gum. Bless you Marvo, for showing me that I do indeed have purpose.

  2. We found that a cocktail of NoDoze washed down with a cold Pepsi mixed with instant coffee could eke out a few more hours from a sleep deprived body. Now, we can chew BlackBlack too, and maybe get an hour or two more. Thank you marvo, for this review!

  3. Ken – You’re welcome. Have fun.

    Wired – Holy crap! That cocktail could possibly kill me or allow me to watch the all the Star Wars and Lord of the Rings trilogies back-to-back.

  4. I blame Jean Claude vandamme’s acting abilities for my burnt lunch today.
    Someone had The street fighter or mortal kombat movie on today, and I was enthralled at how crappy acting still gets multi-kajillion dollar contracts.

    I burnt my tofu. 🙁

  5. How does one get “Hi-technical excellent taste and flavor”? Thats all I’m asking, as for the color, kinda weird those japanese are to like to chew black gooey looking things in their mouths.. ah how culture-clashing societies percieve things… or maybe its just me.

  6. KT – Sorry about the tofu and sorry you had to watch Street Fighter. 🙁

    Becky – No problemo.

    P057 – Ancient Japanese secret…

  7. Holy crap, it’s caffienated? Never knew that when I tried it years ago. I just remembered it as that menthol-flavoured gum; which other than the novelty of being SUPERDUPERHAPPYFUNTIMEMINTYâ„¢ was nothing special.

    Must mean Lotte’s Super Black gum contains pure crack cocaine.

    Shopping tip for the other Hawai’i folk, Shirokiya sells BlackBlack now & then.

  8. gko – Actually, Shirokiya is where I picked up the Black Black Gum, along with some Strawberry Pocky. Oh man, I have to find Super Black gum at Shirokiya.

  9. marvo – Mmmmm … pocky. All we’ve got here is chocolate. Maybe you get one gold star for living on an insland, but despite my chocolate-only-having oriental (their term, not mine) supermarket, I’ve still got cheaper prices on Herbal Essences and more flavors of Method bathroom cleanser.

  10. theinfamousj – I think I might have gotten the bigger-sized box, which explains the $4 box.

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