History repeats itself.
At least that’s what my teachers always told me in high school. They didn’t necessarily mean Dick Cheney will shoot another man in the face at some point during the coming years, but there’s certainly some truth behind the phrase. Every other day, Taylor Swift releases yet another vengeful song about breaking up with her boyfriend. Next year will see the release of a remake of the classic science fiction film RoboCop. This past July, Anthony Weiner was caught in a sexting scandal…for the second time.
It seems General Mills has decided to repeat history by re-releasing two discontinued monster-themed breakfast cereals, Fruit Brute and Fruity Yummy Mummy. This Halloween, they’ve relaunched both cereals in updated forms. Target will even be stocking the entire line of monster cereals with retro box art. If there was ever a time to blow your entire paycheck on excessive amounts of cereal, it’s now.
General Mills first launched Fruity Yummy Mummy way back in 1987, when time machines were shaped like DeLoreans and Madonna didn’t have cankles. Advertised using a rainbow-colored mummy, the cereal featured frosted fruit-flavored cereal bits along with vanilla-flavored marshmallows. Sadly, the mummy-themed cereal lived a short life, being discontinued in 1993.
For his grand relaunch this Halloween season, the Yummy Mummy has received a facelift to conform to the style of the other monster-themed cereals. He appears as though he’s aged several years, and much like Aerosmith frontman Steven Tyler, his mouth is enormous.
Yummy Mummy was originally fruit-flavored with vanilla-flavored marshmallows, but this time around General Mills opted for an orange-cream flavored frosted cereal with “spooky-fun” marshmallows. I’m sincerely hoping that the “orange-cream” flavor of Fruity Yummy Mummy will remind me of the orange Creamsicles I grew up on
The cereal has an absolutely gorgeous artificial color. A rainbow of marshmallows permeates an even mixture of orange and red ghost-shaped cereal bits. There’s something so unnatural, yet beautiful, about an orange and red cereal. The folks at General Mills are cereal Renaissance painters, transforming the average cereal bowl into a canvas for a palette of Red No. 40 and Yellow No. 5.
It’s easy to imagine this cereal having an overpowering orange scent, but I was pleasantly surprised it had a subtle orange aroma mixed with that stereotypical grainy cereal smell. However, I couldn’t help but be reminded of orange-scented cleaning supplies just a bit. (In general, I try not to eat cleaning supplies, but one time, I gave into temptation. It’s a miracle the ambulance arrived in time.)
Fruity Yummy Mummy’s crunchy cereal pieces begin with a light orange flavor, slowly evolving into a basic grain-based cereal flavor. The taste seems almost candy-like — similar to generic orange-flavored lollipops. The standard cereal marshmallows (or more properly, “marbits”) add a boost of sweetness to every other spoonful. Both in texture and flavor, the cereal could be compared to an orange version of Lucky Charms.
As the name implies, Fruity Yummy Mummy is quite yummy, and I had no problem finishing an entire bowl. Though I found the cereal’s fruity sweet attributes enjoyable, be warned: cereal-eaters who dislike clearly artificial orange flavoring won’t fancy this one. Sadly, I can detect no aspect of “cream” in the taste. General Mills would have been better off making the marshmallows cream flavored. Even the addition of milk failed to drastically modify the flavor.
With its light orange flavor, the relaunch of Fruity Yummy Mummy is an excellent addition to General Mills’ monster cereals line. The only way the cereal could have been improved is through the addition of a more apparent cream flavor. Nevertheless, General Mills receives bonus points for bringing back two of their discontinued cereals.
Be sure to run out and grab a box of Fruity Yummy Mummy this Halloween season. Who knows if General Mills will ever bring it back?
Peace. I’m gonna chug some Orange Glo.*
*Editor’s Note: Do not drink Orange Glo!
Note: If you’re looking for Frute Brute or Yummy Mummy cereal, please use the General Mills product locator.
(Nutrition Facts – 1 cup (cereal only) – 130 calories, 15 calories from fat, 1.5 grams of total fat, 0 grams of saturated fat, 0 grams of trans fat, 0.5 grams of polyunsaturated fat, 0.5 grams of monounsaturated fat, 0 milligrams of cholesterol, 150 milligrams of sodium, 50 milligrams of potassium, 28 grams of total carbohydrates, 1 gram of dietary fiber, 9 grams of sugars, and 2 grams of protein.)
Item: General Mills Fruity Yummy Mummy Cereal
Purchased Price: $9.35*
Size: 9.6 oz. box
Purchased at: *Amazon
Rating: 8 out of 10
Pros: The relaunch of a discontinued cereal. Tasty orange flavor. Cereal Renaissance painters.
Cons: Scent partially reminds me of orange-scented cleaning supplies. Cream flavor cannot be detected. Dick Cheney shooting a man in the face.