10 Years

The Impulsive Buy turned 10 years old today.

Here are other numbers that might interest you: 3,306 posts, 1,671 reviews, and 30 pounds gained over the past 10 years. Man, if only I took pictures of my belly every day for the past 10 years, it would’ve made a great YouTube video. And when I say “great,” I mean “gross.”

With 10 years under my belt, which after putting on 30 pounds has turned into 10 years over my belt, I’ve decided to hang that belt up…

…And replace it with a longer belt that fits better and, perhaps, has some stretch to it. With that longer belt, The Impulsive Buy will continue to pump out junk food and fast food news and reviews to break the monotony of your workday, give you something to read while waiting in line, or encourage you to procrastinate.

The Impulsive Buy wouldn’t be what it is today if it weren’t for all of you readers out there. TIB’s readership has grown a lot over the past 10 years, more than I thought was possible. So from the bottom of my, possibly, cholesterol clogged heart, I say thank you. I’d also like to apologize for any weight you may have gained from eating products we’ve covered that made you feel great while eating, but later made you feel guilty.

The Impulsive Buy also wouldn’t be what it is today if if weren’t for the talented writers who, combined, have contributed hundreds of reviews and consumed thousands of calories. So I’d like to thank every former and current reviewer for writing the most entertaining junk food and fast food reviews on the internet.

Now that The Impulsive Buy is 10 years old, I decided to redesign the site. Okay, “redesign” makes it sound like I spent a lot of time and/or money building a new look from scratch, but it’s more like I downloaded a free WordPress theme and tweaked it to my liking. So you will definitely find other blogs that look like what TIB looks like now.

Even though the look has changed, it’s still laid out the same. There’s the full content when you visit the site, full content in the RSS feed, and a whole bunch of ads in the right column. The site is now mobile responsive, which means if you’re viewing it on a smartphone or tablet, you’ll get a version of the site that will look good on them.

If you’re a long time reader, you might remember a section of the site called “Complete Review Archive.” It was a chronological list of every review posted. In 2012, I got rid of it because the blogging software I used would choke on the long list. Well, I decided with the redesign, I would bring the Complete Review Archive back, but split the list into smaller ones that would have reviews from each year. You’ll see these lists under the “Reviews” link in the menu at the top of the page. The lists for 2013 and 2014 aren’t up, but will be up soon-ish. However, the lists for 2004-2012 are up, so if you want to read up on many discontinued products, then you will find hours of enjoyment within those lists.

Enjoy the new look and, once again, thank you for reading The Impulsive Buy.

The Impulsive Buy

25 thoughts to “10 Years”

  1. Happy birthday, The Impulsive Buy! Ten years is, what, 100 in Internet years? Truly one of the junk food trailblazers out there. And I’m proud to be a part of it. Cheers.

  2. Marvo, we are relieved you survived the two disasters that were headed towards hawaii this week. Lucky for us, Cappuccino and Mango salsa Lays are only available in a few stores, in Honolulu so the damage was limited to a few Wal-Mart and Long’s shoppers.

  3. congrats on ten years and the “redesign”! tib has and will always be in my bookmarks bar 🙂

  4. Sincerely congrats!! Quite the amazing accomplishment. Thank you for your support and inspiration over the past few years. New design looks great!

    Chip Review

  5. It’s a nice design and clean. Not compared to the messes of food samplings over the past 10 years. Congrats!

  6. Congratulations, Marvo!!

    So many of my favorite blogs have disappeared over the past couple of years, some with a wave goodby and some quietly slipping away without so much as a ‘thank you, ma’am.’ I’m delighted the Impulsive buy will continue to bring a smile to my daily existence. You — and ALL of your writers — are slightly bent, and very talented. I look forward to the next 10 years!

  7. Congratulations on ten years!! I’ve been reading for a good chunk of those years. The reviews are always informative and a great read. And, yours are always the funniest. Thank you!

  8. I have enjoyed this website for much of those years! <3 Happy, 10! <3

    You've surely outlasted "HeatEatReview" (WAHT HAPPANEDNENED???!??!) and many others!


  9. damn it, when I got to the part about the belt, I thought there was gonna be spankings involved!

    oh well LOL, Happy Birthday, and thanks for a cool, informative blog… here’s to another 10 years, or 30 pounds (whichever comes first 😉 ) *cheers*

  10. After the happy birthday celebration, you might want to put a clear comment link at the bottom of the post as well as at the top for those of us who are easily confused by icons…

    Of course, I’m the one who still needs a couple of tries before bringing up the impulsivebuy bookmark on my phone: “compulsivebuy”- no, that’s not it. “Obsessivebuy” – no, try again.

  11. Happy 10th! Here’s to many many more. One notch for every year! Thanks for such a great site. One of the few I check EVERY day.

  12. Love the site, and congrats on the anniversary. TIB is one of my favorites to check and I look forward to doing so for years to come.

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