With the notable exception of some four months Rob Van Winkle’s To The Extreme spent at the top of the Billboard charts during 1990, there have been few, if any, reasons to get excited about anything “vanilla.”
I get it. Vanilla is boring.
Perhaps not as boring as three yards and a cloud of dust Big 10 football boring, but it certainly surpasses C-SPAN2 on a Friday night. But you might not realize vanilla is America’s favorite ice cream flavor.
And after trying Edy’s new Old Fashioned Vanilla Frozen Custard, it’s really not too hard to see why.
If you’re familiar with frozen custard, you’ve been fortunate. Well, at least in one sense of the word. Forgetting for a moment that those of you who are familiar most likely have to suffer through horribly oppressive winters and have a potentially high proportion of cows to people in your local community, you and your Midwestern specialty of at least 1.4 percent egg yolks have remained one of the last great frozen treats to avoid being mass produced and shipped to every megamart in America.
Excuse me, had remained, because Edy’s/Dreyer’s has taken the rich, egg-infused dairy dessert and taken it to supermarket shelves everywhere.
On one hand, this is clearly a good thing. For us East Coasters it means not having to stand in ridiculous lines at Shake Shack or putting ourselves at the mercy of unnecessary commutes. But on the other hand it also could mean the inevitable bastardization (or as I like to say, “gelatofication”) that comes with trying to recreate an incredibly fickle product for retail.
Because old fashioned vanilla is classic, and if there’s ever going to be a litmus test for whether or not something mass produced truly lives up to the hype of a regional specialty, it’ll be the most pure and unadulterated form of that product. I can get pretzels and cookie bites stuffed into any factory made ice cream or frozen dairy dessert, but if the dairy base is what sets it apart, and if the egg yolks are noticeably present, then custard of even plain vanilla should stand out as the most sophisticated of desserts. In other words: this is where ingredients matter.
The custard is thick and packed tight with little to no overrun and a noticeable yellow shade common with egg-infused dairy products. Two modest scoops weighed in at over 130 grams (about a serving and a half), meaning there’s little manufactured air. It’s a welcomed change from all the frozen dairy desserts on shelves these days.
You can taste it, too.
The texture registers all the common ice cream buzzwords; not only is it extremely creamy and rich, but it holds its texture when licked and scooped. It’s definitely indulgent, but the flavor isn’t heavy or overwhelming. Instead it’s floral and somehow light, with a sophisticated and multilayered sweetness and bold vanilla flavor which stays with you long after that first scoop.
The smooth nature of the custard makes it exceptional and keeps it from becoming too hard, while the vanilla flavor is something of a revelation. I’ve had plenty of vanilla styled ice cream before — Vanilla Bean, Homestyle Vanilla, and French Vanilla — but, with the exception of maybe some premium brands, nothing has come close to the intensity of the flavor. Even Rita’s, a frozen custard chain I once worked at as a teenager, doesn’t compare when matching the authenticity of the flavor.
Knowing I’d probably never choose an unadorned vanilla ice cream when confronted with plenty of other flavor choices, you might say I had my doubts when choosing the Edy’s Old Fashioned Vanilla Frozen Custard. But those doubts were accompanied by the hope that if this really was genuine custard then I’d be in for a rich and flavorful treat even without all the bells and whistles.
Thankfully this flavor lives up to the reputation of authentic frozen custard, and more than makes an acceptable and affordable substitute for when standing in line at Shake Shack just isn’t an option.
(Nutrition Facts – 1/2 cup – 210 calories, 90 calories from fat, 10 grams of total fat, 6 grams of saturated fat, 0 grams of trans fat, 65 milligrams of cholesterol, 60 milligrams of sodium, 25 grams of total carbohydrates, 1 gram of dietary fiber, 17 grams of sugar, 4 grams of protein, and 8% calcium.)
Item: Edy’s Old Fashioned Vanilla Frozen Custard
Purchased Price: $3.97
Size: 1 Quart
Purchased at: Walmart
Rating: 9 out of 10
Pros: Exceptionally smooth and creamy texture. Bold sweetness and rich flavor. Floral and distinct vanilla flavor. Rivals premium ice cream price but comes in a slightly larger (weight) container. Not having to travel far for authentic frozen custard.
Cons: Completely unrealistic serving size in terms of actual scoopage. The inevitable backlash of Midwesterners everywhere.