McDonald’s has been stuck in a rut. The clown king of fast food may still push billions of burgers a year, but a dipping sales trend and changing cultural attitudes have investors shaken. Attempts to produce higher-end burgers have flopped, leaving the Golden Arches with few options.
But in a sea of dry mozzarella sticks and sexy Hamburglars, one promotion was an undeniable hit. All-Day Breakfast broke the morning menu free from a 10:30 a.m. cutoff, and brought the Golden Arches a much-needed PR win.
So it wasn’t long before cross pollination of the breakfast and dinner menus began, and bore fruit.
Currently available in select markets as part of a 2 for $3 promotion, the Chicken McGriddle is hilariously basic. It’s a standard McChicken patty, slapped between the syrup-infused McGriddle buns. No condiments, no cheese, nothing but what the name promises. A sweet and savory hybrid, echoing the ‘Chicken and Waffles’ pairing that headlines so many late-night food porn binge sessions on the Food Network. But in practice this sandwich is too simple to offer anything but novelty.
The issue is that McGriddle buns aren’t quite sweet enough to harmonize with the chicken. When getting a plate of fried chicken and waffles, it’s common to see fried breasts smothered in sweet maple syrup. The Chicken McGriddle has only a few artificial pockets of maple brown sugar to offset a peppery chicken patty.
You’ll get a nice sweet hit at first, and cinnamon taste that lingers on the tongue – but the meat of the bite is all about the chicken. I found myself longing for some sort of maple spread, or even a slice of cheese. Anything to give the sweet side more of a leg to stand on.
It’s hard to understand where the Chicken McGriddle fits into the average McDonald’s order. The taste it leaves behind is too sweet for a large soda, but far too heavily seasoned for coffee. It’s not going to fit in at breakfast, but seems too simplistic for lunch. As such, it makes sense for this to be part of a combo promotion. Paired with a Double Cheeseburger or Spicy McChicken, it works as an interesting novelty. Failed experiment or not, it’s worth it to see McDonalds trying something undeniably odd.
(Nutrition Facts – 390 calories, 130 calories from fat, 15 grams of fat, 4.5 grams of saturated fat, 0 grams of trans fat, 35 milligrams of cholesterol, 1000 milligrams of sodium, 51 grams of carbohydrates, 2 grams of dietary fiber, 14 grams of sugar, and 14 grams of protein.)
Purchased Price: 2 for $3
Rating: 5 out of 10
Pros: Unique offering by McDonald’s standards. Cheap enough to try on a whim. Watching Diners, Drive-Ins, and Dives at 4 a.m. while not wearing pants.
Cons: Not sweet enough to offset the savory. Hard to pair with a beverage. Very bland.