Pop-Tarts were never my first choice of breakfast pastry as a kid. Toaster Strudel always seemed more exciting to me, with the interactive DIY frosting packet and an ochre canvas to create masterpieces such as improved superhero emblems and schematics for a homework-completing robot. Toaster Strudel also seemed fancier thanks to an effective marketing campaign that trash talked Pop-Tarts more than a Ronda Rousey opponent.
Pop-Tarts, challenging the notion of Toaster Streudel being more “upper crust,” has introduced two coffee-inspired flavors.
The Chocolate Mocha packaging created immediate skepticism, as the tie-in with Dunkin’ Donuts did not scream sophisticated. Furthermore, the Pop-Tarts Arts Peeps were not worthy of my failed palindrome attempt, as they appear to have re-purposed rejected images from their A&W Root Beer Float flavor.
The packaging lead to a revelation: Rather than using the toaster, the microwave directions called for just three seconds on high. Three seconds for fully cooked food? Is this the Tang of the 21st century? Call Elon Musk and tell him that, while his efforts were greatly appreciated, we have no reason to venture to Mars anymore.
Before you go selling your Tesla stock, however, please know that it took much longer before the pastry was actually warm. Although they largely tasted the same from the microwave and from my brand-new Toastation (thanks Staci Claus!), the toasted version seemed crispier on the less desirable outer crust, and should still be the preferred version for anyone living on this side of the asteroid belt.
The light brown pastry exterior does not impart as much chocolate as other choco-heavy varieties of Pop-Tarts, but the subtle cocoa flavor is far more effective than the silent B in “subtle.” I didn’t wince when biting into the center from the “sweetsplosion” that is typical with Pop-Tarts. The flavor of the filling isn’t muted like in the pastry crust, but rather more complex, featuring the bitter coffee notes. It was the most balanced Pop-Tart I can remember and tasted great.
I purchased the drink that inspired the product to enjoy alongside it. As a guy who aspires to someday film a “most expensive Starbucks drink ever” video for YouTube, I had to restrain myself in ordering a simple Dunkin’ Donuts mocha, but it was worth it. The similarities between the products were very evident, with complimentary chocolate and coffee flavors moving in unison like a Tour de France team.
I was impressed with the effort as something different from the standard Pop-Tart fare. Despite the reduced sweetness, my kids also scarfed these down happily. I guess their plans for soda-spewing garden sprinklers and dragon winged bunnies will have to be drawn in notebooks moving forward.
(Nutrition Facts – 1 pastry – 190 calories, 40 calories from fat, 4.5 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 1.5 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 230 milligrams of sodium, 35 grams of carbohydrates, 1 gram of fiber, 18 grams of sugar, and 2 grams of protein.)
Purchased Price: $2.00
Purchased at: Food Lion
Rating: 8 out of 10
Pros: Believable mocha flavor. Less sweet than most Pop-Tarts. The Flash’s timeless logo. Enjoyable with real coffee. Drinking Starbucks out of a vase for internet glory.
Cons: Strange packaging choices. Silent consonants. May not be chocolate enough for chocolate Pop-Tart lovers. Like everything else about him, Aquaman’s logo is a letdown.