ANNOUNCEMENT: New Impulsive Buy Reviewer Mike

Hello, fellow candy connoisseurs, french fry fiends, and pretzel… appreciators. I’m Mike, a new reviewer here at The Impulsive Buy.

As I sit here looking out the window at the Wisconsin winter, there are only a few things that would convince me to venture into the sub-zero temperatures. The first is going out in search of new snacks. While some Wisconsinites get by on a steady diet of beer, cheese curds, and the ironically named summer sausage, I like a bit more variety in my diet. I’m the guy who still gets excited about the latest Taco Bell iteration of meat-cheese-vegetable in a tortilla, or the newest Oreo flavor. If it’s new, I want to try it.

The second reason is to go to class. Immediately post-high school, I had dreams of being of a chef, and so went to culinary school. The crushing reality that working in the restaurant industry is the worst possible existence (unholy triad of low pay, long hours, and brutally harsh conditions) had me back at square one education and career-wise.

I’m currently finishing up a degree in English. With my dual degrees, you could say I have a very particular set of skills. They may not make me a nightmare for people like you, but they are virtually useless except for reviewing Pop-Tarts. Watch out, Liam Neeson. I’m a quarter Irish, too.

The third reason is to go to my job, where I work for a major food manufacturer. “Wait!” you might say. “How can we trust you to be honest about the industry you’re a part of!”

Fear not, gentle reader. Though I know how deeply in love with their job everyone is, how fundamental it is to their sense of self, and how it shapes their every thought every waking hour, I promise to put aside such things in the name of journalistic integrity. I’ll not be reviewing items made by the company I work for, and I promise to give my honest appraisal of those made my its competitors.

I look forward to many years of sharing my thoughts on one of my favorite subjects: food, and the eating thereof.

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