What is it?
Another iteration of the Instagram-fueled trend of almost-too-pretty-to-eat unicorn-themed foods.
Despite its mythical theme, Kellogg’s went with a pretty tame flavor choice for this, utilizing cherry filling and royal icing emblazoned with the image of a majestically poised unicorn head.
How is it?
Were you expecting me to say something more?
At the end of the day, they’re Cherry Pop-Tarts. If you like cherry toaster pastries, then there’s no reason why you wouldn’t like these. The outer shell of each tart has the same crisp sturdiness that I’ve come to expect from such treats, and I felt its slight saltiness helped keep the cherry filling from tasting too sweet.
Even so, the cherry flavor isn’t prominent. It’s red, and I can tell that it’s a fruit filling, but if you told me this was a strawberry or raspberry Pop-Tart, I would believe you.
On top of Kellogg’s total lack of flavor creativity, I also feel the need to call out its decorating skills. Since the icing is the only aspect that’s genuinely unicorn-themed other than the box itself, I expected some pretty elaborate art. Instead, both designs are a bare-bones edible ink stamp that barely covers half of the surface area of each tart. On top of that, they’re both blurry, and they look worse than the multicolored sprinkles that frosted Pop-Tarts are usually sprinkled with.
Totally not Instagramable!
Is there anything else I need to know?
Even though I prefer my fruit-filled Pop-Tarts to be served cold, I ended up liking these more once they were warmed in the toaster oven, partly because warm food on cold mornings is one of the greatest simple pleasures in life, but mostly because I could pretend the cherry filling was magical unicorn blood.
Don’t let the pretty box fool you – Unicorn Power Pop-Tarts are far from anything special. Even though they’re as acceptable as any other cherry toaster pastry, they aren’t worth trekking to Sam’s Club to pick up, and they’re not nearly interesting enough to make me want to finish the 32-count club pack I bought.
Purchased Price: $5.98
Size: 1 lb. 13.3 oz. (32 pastries)
Purchased at: Sam’s Club
Rating: 5 out of 10
Nutrition Facts: (1 pastry) 200 calories, 45 calories from fat, 5 grams of total fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 38 grams of total carbohydrates, less than 1 gram of dietary fiber, 16 grams of sugar, and 2 grams of protein.