QUICK REVIEW: Limited Edition Snickers White (Japan)

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What is Snickers White?

I’m in Japan – the mecca of novelty junk food! Of course, I sought out some new and quirky offerings. The traditional Snickers candy bar gets a paler makeover with white chocolate coating and lighter nougat filling. When I spied these on the shelf, they seemed so familiar, but I hadn’t seen or tried them before.

How is it?

When I unwrapped the candy bar, I didn’t know whether to bite into it or spread it on my toast. It looked like a stick of butter.

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Once righted, I noticed the white chocolate coating was thin enough that I could make out individual nuts through it. ?
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The caramel and peanuts here are the familiar and delicious Snickers taste combo, but the nougat is different. It’s slightly lighter in color and taste. I couldn’t tell if it was vanilla flavored or just generic “sugar.” It faded away behind the caramel, peanuts and white chocolate. I’m usually a big nougat fan, so this was a bummer.

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The white chocolate in this candy bar was the dominant flavor, and very sweet. Cloyingly sweet to me. I found it a little off-putting. It also melted much quicker than the regular chocolate coating, so I ended up with white fingerprints all over my airline seat.

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Is there anything else you need to know?

Staging an impromptu Snickers bar photo session on a plane will most certainly garner odd looks from the stranger sitting next to you. Be warned.

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Conclusion:

Snickers White comes off as a too-sweet, washed out photocopy of an actual Snickers. Not as exciting as Snickers’ other recent innovations.

Purchased Price: 140 yen (approx. $1.24 US)
Size: 49 g bar
Purchased at: Family Mart, Shibuya, Tokyo
Rating: 6 out of 10
Nutrition Facts: (per bar) 249 calories, 12.9 grams of fat, 4.9 grams of saturated fat, 280 milligrams of sodium, and 24.7 grams of sugar.

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