REVIEW: Urge Glazers Donut Flavored Potato Chips

Urge Glazers Donut Flavored Potato Chips

What are Urge Glazers Donut Flavored Potato Chips?

Kwik Trip is a chain of convenience stores found exclusively in Wisconsin, Minnesota, and Iowa. As a Wisconsin native, I know I can count on a Kwik Trip to have clean bathrooms, fresh coffee, and decent-for-a-gas station food. It’s solid and dependable, like the folk that live ’round these parts.

That’s why I was surprised to hear Kwik Trip was releasing doughnut-flavored chips in the form of Limited Edition Urge Glazer Potato Chips. Personally, I’m always willing to try the newest mad food science franken-snack, but it seems awfully daring for ol’ reliable Kwik Trip, more of a showy Illinois kind of thing, ya know?

How are they?

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Speaking of mad food science, how exactly does one make a potato chip taste like a glazed doughnut? Simply adding sugar seems like a bad idea, but is the flavor of a plain Glazer more complicated than that?

There are no visual clues, as these look like the same plain potato chips that sit next to the dip (in Wisconsin, it’ll be taco and beer-cheese dip). The scent is subtle, but with familiar caramel and vanilla notes. These smell like ice cream waffle cones.

The sweetness is immediately present as I taste one, but it doesn’t become dessert-like. The vanilla and caramel come through, with some creaminess I wasn’t expecting. These really do taste like a glazed doughnut without losing the savory quality I look for in a potato chip. They’re great.

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Is there anything else you need to know?

Though I enjoy trying the cornucopia of flavors that chip makers offer us these days, a drawback to many of them is that they’re often not very versatile. Do you really want to dunk southern biscuits and gravy flavored chips in the French onion dip? Or put cappuccino chips next to your tuna sandwich for lunch?

To see if these chips are more than a gimmick, I brought a bag to my family’s 4th of July party to see if they held up to the plethora of dips present. It worked well with the French onion and beer-cheese dips, both of which have a certain sweetness already. It worked less well with hot dips like chili queso and Rueben dip, which didn’t allow the glazed flavor to come through.

I can also confirm they taste good with the unholy mixture of ketchup, mustard, sauerkraut, baked beans, taco dip, and marshmallow jello salad that was left on my paper plate after I was done with it. Truly, these are a chip for every occasion.


Kwik Trip’s Urge brand Glazer Potato Chips are a tasty and versatile snack. They’re great alone and with a variety of dips.

Purchased Price: $1.99
Size: 6 oz. bag
Purchased at: Kwik Trip
Rating: 9 out of 10
Nutrition Facts: (28 grams) 140 calories, 7 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 15 milligrams of sodium, 18 grams of carbohydrates, 1 gram of fiber, 3 grams of sugar, and 2 grams of protein.

2 thoughts to “REVIEW: Urge Glazers Donut Flavored Potato Chips”

  1. My workplace is having a crazy chip contest for one of our potlucks. Why isn’t Kwik Trip in Ohio? Damn you!

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