REVIEW: General Mills Pokemon Berry Bolt Cereal

General Mills Pokemon Berry Bolt Cereal Box

What is General Mills Pokémon Berry Bolt Cereal?

As part of the Pokémon franchise’s 25th anniversary, General Mills has created a cereal to mark the occasion. The Berry Bolt flavored cereal is themed around everyone’s sparky little favorite yellow Pokémon, Pikachu. Berry-flavored, sweetened corn puffs with Pikachu and lightning bolt-shaped marshmallows make up this limited offering.

How is it?

General Mills Pokemon Berry Bolt Cereal Dry

Much like many special tie-in cereals, this one doesn’t bring anything new or innovative to the table. The puffs themselves, a vibrant red and blue color, have that truly generic “berry” flavor you find in a lot of cereals that merely say the taste is “berry.” I got a heavy blueberry flavor whereas my husband swears it was cherry. Also, no, the red and blue puffs don’t taste different.

General Mills Pokemon Berry Bolt Cereal Wet

The marshmallows add a small texture difference and more sweetness to an already sweet cereal. It is a cereal that will absolutely satisfy what a kid wants: sugar, sugar, and more sugar.

Anything else you need to know?

General Mills Pokemon Berry Bolt Cereal Box Back

I found it odd that there was no toy or card tie-in. After some recon on the Pokémon message boards, apparently, there will be a card tie-in promotion in late February to coincide with the 25th anniversary. The boxes out now have no 25th branding, but there are three different ones based on the three different starter types in the game.


Unless you or your kids are die-hard Pokémon fans/collectors, I’d pass on this. While the cereal is perfectly serviceable, we live in an age where you have whole aisles dedicated to cereal and offer almost endless choices. I’d also say if you are curious, wait until at least the 25th branded boxes with cards come out.

Purchase Priced: $3.50
Size: 17 oz box
Purchased at: Target
Rating: 6 out of 10
Nutrition Facts: (1 ¼ cup) 150 calories, 1 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 200 milligrams of sodium, 34 grams of carbohydrates, 1 grams of fiber, 12 grams of sugar, and 2 grams of protein.

5 thoughts to “REVIEW: General Mills Pokemon Berry Bolt Cereal”

  1. Is the texture of the “berries” more firm like cocoa puffs/kix or does it get crumbly milk-soft like crunch berries?

  2. GENERAL MILLS really dropped the ball here … include cut out cards or a exclusive in pack cards ..are these cards not collected by many these days ?? no idea but I think it would of helped sales ..not that CANADA will ever see this one .. ugh

  3. I had a horrible experience something hard like rock in my cereal and it broke my tooth everyone be aware with your kids as there teeth are more sensitive than adults

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