Later this month, Kellogg’s Special K will debut its Dipped Chocolatey Almond cereal that features chocolatey dipped cereal flakes. According to the press release, it’s the first time dipped cereal flakes are showing up in the US market.
But the cereal isn’t just chocolatey dipped flakes, it also contains cocoa-dusted flakes, and almond slices. The new Special K product will be available in two sizes: a 13.1 oz box ($3.99 suggested retail price) and a 19.2 oz box ($4.99 suggested retail price).
So now that dipped flakes are a thing, when is Kellogg’s going to use this chocolatey coating cereal flake technology on another popular flake cereal it makes.
Yes, I’m talking about Raisin Bran.
I’m definitely not talking about Frosted Flakes or Corn Flakes.
(Thanks to Kellogg’s for the info and images.)