What are Frankford Kraft Macaroni & Cheese Gummies?
When a friend sent me a video of a Trendy TikTok Teenager™ happening upon these, I immediately assumed it was an elaborately Photoshopped April Fool’s joke. But the siren song of curiosity compelled me to my local Five Below, just in case, and I’d never been so excited to be proven wrong. It’s not often that you genuinely have no idea what a snack food is going to taste like (or why it even exists in the first place), but this review gave me that dubious pleasure… and as it turns out, not many others.
How are they?
These do not, in fact, actually taste like macaroni and cheese. Nor are they supposed to. If you’re a more reasonable person than I am, you might now be breathing a sigh of relief, but I found this disappointing. Van Leeuwen’s recent (and bizarre) Kraft Macaroni & Cheese ice cream has been widely described along the lines of “Huh, this really does somehow taste cheesy and creamy and salty… and honestly pretty good,” so why couldn’t these be like that too!? But, for better or worse, their flavor is fruity—tangerine-y, but in that nebulously synthetic way common to many gummies. The texture necessitates a workout for your jaw; rubbery and requiring some effort to chew. If these gummies really were pasta, I’d send them back to the kitchen.
Anything else you need to know?
The box — an adorably dedicatedly crafted (or Krafted) facsimile that was probably my favorite part of this experience — cleverly gives no spoilers about what the heck these candies actually taste like, making for a prime opportunity for a prank or just a gimmicky surprise.
Whether you find the concept queasy, uneasy, or just plain cheesy, Frankford’s Kraft Macaroni & Cheese Gummies probably have more shock value than flavor value, and only one of those values lasts past the first bite. I think they’re still certainly fun enough to justify a one-time novelty purchase, but fittingly for the store where they’re found, I can’t bring myself to rank them above a five (at least it’s not below)!
Purchased Price: $4.00
Size: 5.64 oz box
Purchased at: Five Below
Rating: 5 out of 10
Nutrition Facts: (7 gummies) 90 calories, 0 grams of fat, 0 grams of saturated fat, 0 milligrams of sodium, 20 grams of carbohydrates, 13 grams of sugar, and 2 grams of protein.