REVIEW: Kellogg’s Frosted Flakes Insta-Bowl

Kellogg s Frosted Flakes Insta Bowl Bowl

What is it?

It’s Frosted Flakes with powdered milk in a single-serve bowl. All you need to do is add a bit of cold water, and magically you have milk in your cereal! Now that we have sodas and jelly beans with all the flavors of a Thanksgiving meal, this doesn’t seem so futuristic, but it’s a good option when fresh milk is not available.

It’s also available with Apple Jacks, Froot Loops, and Raisin Bran Crunch.

Kellogg s Frosted Flakes Insta Bowl Lid

How is it?

Well, it’s a little unnerving to pour water on cereal, and the stirring process needs to be done with some caution as to not crush too many flakes. But in the end, it basically tastes like Frosted Flakes with milk, which I guess is the idea.

Kellogg s Frosted Flakes Insta Bowl Powder

Kellogg s Frosted Flakes Insta Bowl Water

There are a few caveats though. First, there’s an odd odor to this after peeling off the top, but I couldn’t quite place it. The best I can do is to say it smelled like a cleaning product, which is not what I’m looking for in a breakfast cereal. Perhaps it was just from the packaging, or maybe powdered milk has a unique aroma. (I have no idea what powered milk smells like on its own, and I didn’t have any on hand to test it).

Kellogg s Frosted Flakes Insta Bowl Mixed

The milk tasted a bit sweeter than I expected, but that might have been because I let the water sit in the sugar-coated flakes a little too long while I was taking the spectacular photos you see with this review.

I was also surprised that the flakes got soggy within a few minutes, which again could be partly blamed on the photoshoot. But don’t dawdle when you eat this unless you like mushy flakes.

Anything else you need to know?

Do not try eating cereal with only water. Trust me. One of my not-so-proud parenting moments happened when my daughter, a cereal-eating fanatic, was about four years old. One morning, we were completely of milk, likely due to poor planning on my part. Now this was a child whose morning routine was not to be trifled with, so my bold idea that she eat the cereal dry was voted down. Instead, she suggested using water instead of milk. Not wanting to stifle her out-of-the-box thinking, I gave her plan a thumbs up and even assured her it would taste fine, despite knowing it was not likely to end well. And it didn’t. She gagged on the watery cereal in a dramatic way that only a little kid can do, and that day I think she started to think her dad was not quite as smart as she previously thought.


Kellogg s Frosted Flakes Insta Bowl Spoon

If you have milk (that’s not expired) sitting in your refrigerator or if you can borrow steal some from the community fridge at work, then obviously that’s a better option. But if your morning is not complete without milk in your cereal and you only have access to water, then this will get the job done for you.

Purchased Price: $1.98
Size: One bowl (1.6 oz)
Purchased at: Walmart
Rating: 7 out of 10
Nutrition Facts: 190 calories, 4 grams of fat, 2.5 grams of saturated fat, 0 grams of trans fat, 15 milligrams of cholesterol, 220 milligrams of sodium, 34 grams of carbohydrates, less than 1 gram of dietary fiber, 16 grams of sugar, and 5 grams of protein.

4 thoughts to “REVIEW: Kellogg’s Frosted Flakes Insta-Bowl”

  1. Powdered milk absolutely has a very specific odor!

    Sounds like something good to toss in a bag for hiking/camping trips but other than that not worth it

  2. I know the smell of powdered milk very well. My grandmother used to buy it. You couldn’t pay me to drink it now as an adult!

  3. This would be a great option for homeless people. Someone I know runs an organization that provides food, etc. to the homeless and, while cereal is always a popular request, there is no way to keep milk refrigerated on the streets.

    1. For the homeless people, you could use tetra pack milk. It doesn’t need to be refrigerated prior to being opened.

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