REVIEW: Blue Bell I Heart Cereal Ice Cream

What is it?

It is Blue Bell’s newest flavor featuring fruity cereal-flavored ice cream with confetti sprinkles and coated fruity cereal pieces. As you probably figured out from the photo, the cereal is a Fruity Pebbles knockoff. I guess the lawyers at Blue Bell and Post couldn’t come to a mutually agreeable collaboration on this.

How is it?

This little pint is full of surprises. I did not read the label before digging in, so it caught me off guard that the ice cream is not vanilla but rather fruity cereal flavored. And that really makes all the difference here. This has the perfect level of sweetness; it’s not too sugary, but you definitely get that distinctive Fruity Pebbles flavor.

The second surprise is that the cereal remains crunchy even as the ice cream melts, thanks to some kind of magical whiteish coating. The cereal pieces were often clumped together in groups of two or three, delivering a satisfying crunch and burst of flavor every time. The confetti sprinkles are just kind of hanging around to add some color and texture but not really much flavor. If you like Fruity Pebbles and have ever wondered what they would taste like in ice cream form, this one is for you.

I also have to give Blue Bell credit for a little creativity with the name and packaging. If you look through the Blue Bell lineup, most of their flavors are named in a straightforward manner using the same font with a solid background corresponding to the color of the ice cream. This one has a fun, colorful font with a bowl of fake Fruity Pebbles in the background. A job well done by the Blue Bell design department, although they had set the bar pretty low.

Anything else you need to know?

This is one of the few Blue Bell flavors that are only available in pint-size containers, so if you are looking to get a half-gallon of this, you’ll have to buy…umm…I have no idea how many. After consulting with my phone, you’ll have to buy four pints to get a half-gallon.


I cannot remember the last time I had Fruity Pebbles, and they were never one of my favorite cereals, but this ice cream flavor really delivers what it promises. Yes, I do heart this cereal ice cream, and if there’s ever a Cap’n Crunch version, I just might marry it. Please don’t tell my wife.

Purchased Price: $3.89
Size: One Pint
Purchased at: H-E-B
Rating: 8 out of 10
Nutrition Facts: (2/3 cup) 240 calories, 13 grams of fat, 9 grams of saturated fat, 0 grams of trans fat, 35 milligrams of cholesterol, 65 milligrams of sodium, 27 grams of carbohydrates, 0 grams of dietary fiber, 26 grams of sugar, and 4 grams of protein.