REVIEW: General Mills Kit Kat Cereal

Does Kit Kat Cereal taste like a Kit Kat?

No, it doesn’t. Its flavor doesn’t even remotely remind me of the iconic candy bar — not the Hershey’s version, the Nestle version sold everywhere other than the US, or even Norway’s Kvikk Lunsj (Google it). Even its crunch differs significantly from the crispiness of the wafers coated in chocolate. “Gimme a break,” you might say, but I’ve been eating and reviewing cereal long enough to know that I shouldn’t set my expectations that high for a product that’s supposed to taste like something else. What I expected was something chocolatey with a decent crunch, and that’s what we’ve got here with this breakfast option.

The cereal’s shape is similar to the four-fingered candy bar, but its looks also bring a puffed-up, less ridged Golden Grahams to mind. One sniff from the opened bag brought memories of Cocoa Pebbles and Cocoa Puffs, and its sweet scent also summoned thoughts that this might be the most chocolatey cereal I’ve ever shoved into my mouth. It isn’t, but it’s enough to satisfy my sweet tooth.

A darker Cocoa Puffs is the best description I can give of its flavor, which doesn’t quite match the milk chocolatey goodness that coats an actual Kit Kat. Also, a part of me wonders, and I don’t want to start a conspiracy here, that this could be a tweak of Cocoa Puffs Brownie Crunch. Most of the flavor comes from a coating, but under that is the whole grain wheat and rice flour cereal that has some cocoa notes but leans more to the bitter side. The chocolate is most noticeable when eaten dry but weakens a bit in milk. While the leftover liquid looks like it might have some notable flavor, it doesn’t.

While the product has the common “cocoa processed with alkali,” there’s a less typical ingredient. Nope, it’s not the trisodium phosphate. The second to last ingredient is rosemary extract. Before you let out an “ew,” a quick search revealed that it’s probably used as a preservative and not for aromatherapy if you light pieces on fire.

Oh, speaking of things that involve fire, if you combine this with Golden Grahams and pick up a bag of Lucky Charms Just Magical Marshmallows, out now for a limited time, you’ve possibly got yourself a decent s’mores-flavored cereal mashup.

Overall, Kit Kat Cereal will not allow you to have a bowl of tiny candy bar-tasting cereal. But you will get a good, chocolatey breakfast offering that might be better than Cocoa Puffs but not as tasty or as chocolatey as Cocoa Pebbles.

DISCLOSURE: I received a free sample from General Mills. Doing so did not influence my review.

Purchased Price: FREE
Size: 11.5 oz box
Purchased at: Received from General Mills
Rating: 7 out of 10
Nutrition Facts: (1 cup w/o milk) 170 calories, 5 grams of fat, 2 grams of saturated fat, 0 grams of trans fat, 1 gram of polyunsaturated fat, 2 grams of monounsaturated fat, 0 milligrams of cholesterol, 220 milligrams of sodium, 29 grams of carbohydrates, 2 grams of fiber, 10 grams of sugar (including 10 grams of added sugar), and 3 grams of protein.

9 thoughts to “REVIEW: General Mills Kit Kat Cereal”

  1. I agree. Kit Kat cereal taste’s NOTHING like a Kit Kat bar. Very misleading and very disappointing. I would rate it a 2. Pretty bland.

  2. Just another chocolate cereal it seems. I’m sure there are better ones currently on the market.

    1. Not sure what you did to your taste buds but this cereal is horrible and more like a 1/10. It tastes more like bitter cat food than it does actual kit kat bars.

  3. Reminds me of my disappointment with chocolate cereal when I was a kid. Expecting a rich milk chocolate and getting bitter cocoa. Think Coco Wheats without sugar.

  4. I literally googled this cereal because I thought this was basically the brownie crunch Cocoa Puffs flavor I’m glad I’m not insane

  5. So disappointed. They should remove Kit Kat from the name. Does not have the slightest hint of Kit Kat flavor. Who actually tasted this at the lab and said yep taste just like Kit Kat. Fire that person now!

  6. I just tried it, and while it doesn’t taste like a kit kat, it has the same texture as the wafer in the kit kat, and so it reminded me of one. It doesn’t taste like one because it has a strong, bitter dark chocolate flavor which I love. This is a classy cereal, it’s not too sweet, with a complex chocolate taste, and an amazing texture. It makes me want to try a high Cacao Kit Kat bar. I can’t believe how much I like it. 10/10.

  7. The cereal tastes like pork rinds. Chocolate pork rinds. After a while it started tasting okay, but my God… chocolate pork rinds. It took me a minute to figure out what that flavor on the back of my tongue was.

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