REVIEW: Van Leeuwen Kraft Macaroni & Cheese Ice Cream

Kraft Mac  Cheese Ice Cream Promo

What is Van Leeuwen Kraft Macaroni & Cheese Ice Cream?

Ever have the urge to dump a Kraft Macaroni & Cheese powder packet into a pint of ice cream? I kid you not – the ingredient list here is cream, milk, cane sugar, egg yolks, and Kraft cheese sauce mix. Of course, when the Van Leeuwen / Kraft Mac & Cheese truck set up in Manhattan and gave away free cups last week, I was there.

Why is this happening? Come on, it’s 2021. Stop asking – we’re beyond that now.

Kraft Mac  Cheese Ice Cream Scoop

How is it?

I did not like this – and I went in with an open mind. I’ve had an ice cream made with brie cheese that was delicious. I liked the French’s Mustard Coolhaus Ice Cream and Oscar Mayer Hot Dog Ice Cream. But here, I thought the levels of the sweet ice cream base and savory cheese powder were too equal, fighting each other for center stage. In the mustard and hot dog ice creams, the base vanilla was the star of the show, the novelty ingredients were accents.

This combo might have worked better if one of the flavors dominated. But as-is, it was a cheesy-sweet mess that was not refreshing on a blazing hot day. That being said, it wasn’t even close to the worst thing I’ve ever tasted, so I’ll throw it some points.

Kraft Mac  Cheese Ice Cream Sign

Anything else you need to know?

This flavor is currently sold out at all the Van Leeuwen shops and online. So if you really want to try it, keep checking for a restock. Or just drop a powdered cheese pack into a pint of vanilla ice cream.


People have said they liked it. Now, I like A LOT of stuff. Scroll back through my reviews at the ill-advised stuff that I’ll defend. But I can’t here. Only go for this if you’re a hardcore curiosity seeker.

Purchased Price: Free Giveaway
Size: approx. 3 oz. serving
Purchased at: Van Leeuwen ice cream truck
Rating: 4 out of 10
Nutrition Facts: not available

First photo courtesy of KraftHeinz. Scoop and sign photos courtesy of Steve Flack (mine melted too fast to photograph!)

REVIEW: Pop-Tarts Mister E Flavor

PopTartsMisterE 1 pkg

What is Pop-Tarts Mister E Flavor?

Pop-Tarts is rolling out its first-ever mystery flavor, and since it’s really into humanizing its products lately with hair, eyewear, and backstories, we have Mister E — a mustachioed investigator in shades who’s hellbent on cracking the case of who broke into the Pop-Tarts factory to create this new flavor. Vigilante P.I. tracking down off-hours criminal pastry enterprises. Mmmmkaaayyyy…

PopTartsMisterE 2 back

How is it?

The aroma in the package didn’t give much away, but the filling was white, so I started thinking coconut. But the second I bit into Mister E Pop-Tarts, the word BUTTER shot through my brain. They were sweet and savory in a really strange way – both tastes were competing for the spotlight. Maybe they were Terrible Buttercream Frosting flavor? I had to drag someone else into the mystery – their guess was swiss cheese. Now when I re-tasted, that seemed closer – a mild cheese flavor. But it still felt wrong – a wrong guess AND a wrong flavor to exist in the world.

PopTartsMisterE 3 fill

There’s a related contest website where you can get clues and enter your guess to win prizes. I’ve figured out the flavor based on the clues, and I will say it’s NOT any of the guesses above. But I’ll let you make the call…

Anything else you need to know?

These were very crumbly and started falling apart the moment I opened the foil wrapper. Once toasted, they broke into large and small pieces that promptly fell into the unreachable crevices of my toaster (ugh). I hope Mister E can solve the mystery of how to get melty, funky Pop-Tart crumbs out of small appliances.

PopTartsMisterE 4 toast


Not the best Pop-Tart flavor I’ve ever tried – in fact, maybe the worst, but I loved trying them! This is exactly what mystery flavors should be – the questionable stuff we definitely wouldn’t buy if they called it what it is.

PopTartsMisterE 5 design

DISCLOSURE: I received a free product sample from Kellogg’s. Doing so did not influence my review.

Purchased Price: FREE
Size: 27 oz./16-pastry box
Purchased at: Received from Kellogg’s
Rating: 7 out of 10
Nutrition Facts: (2 pastries) 380 calories, 10 grams of fat, 3.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 500 milligrams of sodium, 68 grams of carbohydrates, 1 gram of fiber, 24 grams of total sugars, including 24 grams of added sugars, and 4 grams of protein.

REVIEW: Hershey’s Whozeewhatzit Bar

Whozee1 pkg

What is Hershey’s Whozeewhatzit Bar?

Whozeewhatzit – that sounds like that old defunct Hershey bar Whatchamacallit. What’s that you say? Whatchamacallit was never discontinued? Are you sure? Still to this day? Really? Oh, yeah, there it is right by the register. Huh. Look at that.

It turns out Whatchamacallit never left us. It’s just been hiding in plain sight while Hershey bars, Kisses, and Kit Kats got fancy new flavor releases. Well, now it’s Whatcha’s time to shine with a new spinoff! Whozeewhatzit features a thick slab of cocoa crisps topped with a thin layer of peanut butter creme instead of Whatcha’s peanut butter crisps with caramel on top. They’re both covered in a layer of chocolate.

Whozee2 inside

But wait, didn’t Whatcha have a short-lived little sister in the late ‘00s? Thingamajig? With cocoa crisps and peanut butter creme and a red wrapper… hmmm… that sounds familiar…

How is it?

It had been a long time since I’d had a Whatcha, so I grabbed one to refresh my memory. I recall it being a tasty treat, but it didn’t dazzle me the way other Hershey products have.

They both had thick and rocky centers, a bit like trail bars in texture, and a basic Hershey milk chocolate coating. The crisps were densely-packed but airy, the creme layers just skimmed over the top. The difference came in the flavors. The Whatcha was intensely peanut-buttery with the caramel taking a back seat. The Whozee was half cocoa, half PB. They were both delicious, but the Whozee flavor combo gave the bar a lightness that I preferred. I would buy it again over the Whatcha. Hardcore PB fanatics might prefer Whatcha.

Whozee3 closeup

I’ve never had the Thingamajig, so I couldn’t directly compare, but it looks exactly the same in photos. If you’ve tried both, comment below and tell us if they’re dupes.

Also, just look at these Roy-Lichenstein-inspired power pop wrappers. So pretty.

Whozee4 wrappers

Anything else you need to know?

The Whozee got its name from a contest that I hadn’t even heard about, so congrats to Lisa M. But until I see photos of you waving dollar bills and biting into a prototype bar, I will assume you’re the pen name of a marketing executive.


I find the Whozeewhatzit an improvement on the original Whatchamacallit, which was already a decent, if overlooked, candy bar. Diehard peanutbutterers could be just a tad disappointed, but if you like-but-don’t-live-and-breathe PB, definitely give it a go.

Purchased Price: 2 for $2.00 (on sale)
Size: 1.6oz bar
Purchased at: Walgreens
Rating: 8 out of 10
Nutrition Facts: (1 bar) 250 calories, 14 grams of fat, 10 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 110 milligrams of sodium, 29 grams of carbohydrates, 1 grams of fiber, 21 grams of sugar, including 19 grams of added, and 4 grams of protein.

REVIEW: Limited Edition Orange & Lychee Oreo Cookies (China)

Limited Edition Orange Lychee Oreo Cookies Box

What are Limited Edition Orange & Lychee Oreo Cookies?

In celebration of Chinese New Year (a.k.a., Lunar New Year or Spring Festival), Oreo has released a limited edition orange and lychee flavored cookie in China! These flavors have symbolic meanings for New Year – oranges are good luck and lychees are family togetherness.

This isn’t the first time either flavor has graced an Oreo – Orange Creamsicle Oreo hit the US in 2011, Orange Tang Oreos have been spotted in Dubai, and China has had an Orange & Mango Oreo for almost a decade. China also released a Lychee Rose cookie in 2019. But this is the first time orange and lychee have come together. You got lychee in my orange! No, you got orange in my lychee!

Limited Edition Orange Lychee Oreo Cookies 2

These Oreo have red cookies, which makes total sense since red is the primary color of New Year’s celebrations and symbolizes luck, joy, and happiness. Couldn’t we all go for a lucky-happy Oreo right now? I stalked them on eBay and had them shipped.

How are they?

The cookies had an earthier brick hue than last year’s fire-engine red Supreme Oreo. The aroma in the package was a really strong orange with a hint of lychee. It was inviting. The cookies were decorated with Chinese Hanzi characters like fortune and happiness, and cartoon versions of the zodiac signs – 2021 is the year of the Ox.

Limited Edition Orange Lychee Oreo Cookies Designs

At this point, I had somehow managed to never eat an actual lychee, despite tasting and enjoying multiple lychee-flavored foods, so I bought some fresh ones. Turns out they tasted exactly like every lychee-flavored thing I’ve ever had, which was a relief – how often do artificial foods taste identical to the real thing?

As I alternated between lychee and Oreo, again – the lychee flavor is spot-on, sweet and fruity with a strong (but good) floral taste. The orange here was a lot like the Chinese orange-mango Oreo – artificial but bright and tasty like a candy without being too tart. Both flavors took up equal real estate, which I liked. Overall, they worked really well together.

Limited Edition Orange Lychee Oreo Cookies Wrappers

Anything else you need to know?

As I’ve stated in other reviews, I’m a fan of the Oreo packaging philosophy in China. Instead of a single large pack, the cookies are separated into 5-cookie mini-packs. I bought an 8-pack box (40 Oreo total), which was more than I expected, but I can share them or keep some for later. I’d prefer all the novelty/limited edition Oreo this way – so much more practical. While the box here wasn’t as elaborate as others in the recent past, it was lovely and the mini-pack wrappers were beautiful in gold and red.


These are delicious and worth the wait and expense to buy online – although probably wise to get a friend/friends to go in on a box with you to split the cost. It’s an unusual Oreo flavor combo, and so tasty.

Happy Lunar New Year!

Purchased Price: $22.99 + $3.00 shipping
Size: 388 gram box/40 cookies
Purchased at: eBay
Rating: 9 out of 10
Nutrition Facts: (per 100 grams) 490 calories, 21.5 grams of fat, 260 milligrams of sodium, 69.5 grams of carbohydrates, and 4.3 grams of protein.

REVIEW: General Mills Dunkaroos Cereal

General Mills Dunkaroos Cereal 1

What is Dunkaroos Cereal?

Remember Dunkaroos – the 90s-era Lunchables, Dessert Edition? Yeah, yeah, they’re back – we know. And they’re cookie dough. Now they’re cereal – for those who weren’t already eating them for breakfast.

Dunkaroos cereal is a slight twist on Cookie Crisp cereal – the same form factor and around the same size – which makes sense since they’re both made by General Mills.

General Mills Dunkaroos Cereal 2

How is it?

The aroma in the bag was pure vanilla. Strong. They looked similar to the Birthday Cake Cookie Crisp limited edition cereal, but sprinklier. The colors of the Dunkaroos sprinkles were more intense and the pieces were absolutely doused in them. We were headed in the right direction!

General Mills Dunkaroos Cereal 3

I nibbled it dry – my favorite way. The biggest flavor was FROSTING! It captured that deeply sugary vanilla-with-a-hint-of-cream-cheese Dunkaroos frosting. I didn’t get any shortbread cookie flavor, which was disappointing, but I got over it. A sprinklific frosting cereal is a win – I won’t split hairs.

General Mills Dunkaroos Cereal 4

The flavor was maintained and the cereal physically held up well in milk, which I appreciated. I can’t abide breakfast foods that go bland and fall apart before making it to my mouth. I can barely function in the mornings and one of us has to hold it together. It’s gotta be you, cereal. Dunkaroos also scored well on the post-game milk analysis. It was a festive confetti-bomb in my bowl, and the milk had a tinge of light blue.

General Mills Dunkaroos Cereal 5

Anything else you need to know?

Kids can get a pop culture history lesson on the back of the box! Adults can feel like a history lesson! Yeah, we used disposable cameras in 1992. We had patience. It took weeks, or months, to use all that film and get it developed. By then, you had no memory of taking the photos at the top of the roll. The 90s slang quiz is depressing if you, like me, didn’t realize these phrases had gone out of fashion. There are few situations in life that “all that and a bag of chips” won’t work in.

General Mills Dunkaroos Cereal 6


If you were in the Dunkaroos game for the shortbread, you might not like this cereal. But who was in it for the shortbread?? This cereal was all frosting and sprinkles – it cut to the chase. If you love/loved Dunkaroos, give it a try. Make the youngsters learn about rewinding video tapes – it’s a metaphor for common decency.

Purchased Price: $3.64
Size: 20.6oz Family-Size box
Purchased at: Walmart
Rating: 8 out of 10
Nutrition Facts: (1 cup, cereal only) 150 calories, 1 gram of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 160 milligrams of sodium, 35 grams of carbohydrates, 1 gram of fiber, 14 grams of sugar, including 14 grams of added sugars, and 2 grams of protein.