REVIEW: Hershey’s Whozeewhatzit Bar

Whozee1 pkg

What is Hershey’s Whozeewhatzit Bar?

Whozeewhatzit – that sounds like that old defunct Hershey bar Whatchamacallit. What’s that you say? Whatchamacallit was never discontinued? Are you sure? Still to this day? Really? Oh, yeah, there it is right by the register. Huh. Look at that.

It turns out Whatchamacallit never left us. It’s just been hiding in plain sight while Hershey bars, Kisses, and Kit Kats got fancy new flavor releases. Well, now it’s Whatcha’s time to shine with a new spinoff! Whozeewhatzit features a thick slab of cocoa crisps topped with a thin layer of peanut butter creme instead of Whatcha’s peanut butter crisps with caramel on top. They’re both covered in a layer of chocolate.

Whozee2 inside

But wait, didn’t Whatcha have a short-lived little sister in the late ‘00s? Thingamajig? With cocoa crisps and peanut butter creme and a red wrapper… hmmm… that sounds familiar…

How is it?

It had been a long time since I’d had a Whatcha, so I grabbed one to refresh my memory. I recall it being a tasty treat, but it didn’t dazzle me the way other Hershey products have.

They both had thick and rocky centers, a bit like trail bars in texture, and a basic Hershey milk chocolate coating. The crisps were densely-packed but airy, the creme layers just skimmed over the top. The difference came in the flavors. The Whatcha was intensely peanut-buttery with the caramel taking a back seat. The Whozee was half cocoa, half PB. They were both delicious, but the Whozee flavor combo gave the bar a lightness that I preferred. I would buy it again over the Whatcha. Hardcore PB fanatics might prefer Whatcha.

Whozee3 closeup

I’ve never had the Thingamajig, so I couldn’t directly compare, but it looks exactly the same in photos. If you’ve tried both, comment below and tell us if they’re dupes.

Also, just look at these Roy-Lichenstein-inspired power pop wrappers. So pretty.

Whozee4 wrappers

Anything else you need to know?

The Whozee got its name from a contest that I hadn’t even heard about, so congrats to Lisa M. But until I see photos of you waving dollar bills and biting into a prototype bar, I will assume you’re the pen name of a marketing executive.


I find the Whozeewhatzit an improvement on the original Whatchamacallit, which was already a decent, if overlooked, candy bar. Diehard peanutbutterers could be just a tad disappointed, but if you like-but-don’t-live-and-breathe PB, definitely give it a go.

Purchased Price: 2 for $2.00 (on sale)
Size: 1.6oz bar
Purchased at: Walgreens
Rating: 8 out of 10
Nutrition Facts: (1 bar) 250 calories, 14 grams of fat, 10 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 110 milligrams of sodium, 29 grams of carbohydrates, 1 grams of fiber, 21 grams of sugar, including 19 grams of added, and 4 grams of protein.

11 thoughts to “REVIEW: Hershey’s Whozeewhatzit Bar”

  1. I am a big Whatchamacallit fan and have to try these. The absence of the Caramell sounded disappointing but the reviews have been fabulous.

    1. I can’t believe that the Whatchamacallit actually has fans. It’s so damn boring, from what I remember, but at least it’s not too disgusting for words like a Zero bar or sixlets, so there is that.

        1. I agree with Holly. I LOVE the ZERO bar. I buy them whenever I can find them. Awesome malted milk flavor. Easy to eat.

        1. I do, actually, the regular ones. I’m not a fan of plain chocolate, or most candy bars with caramel. I love peanut butter flavored things, but if I remember correctly, the PB flavoring in the Whatchamacallit was not strong enough for my tastes.

  2. I bought a six pack of the original not too long ago. I’ll have to look out for the new one.
    As for those peanut butter lovers, I wish they would bring back PB Max. That was one of my favorites.

    1. Well, in that case, they should have kept the name. It’s bad, but a thousand times better than the new one!

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