What is Hershey’s Whozeewhatzit Bar?
Whozeewhatzit – that sounds like that old defunct Hershey bar Whatchamacallit. What’s that you say? Whatchamacallit was never discontinued? Are you sure? Still to this day? Really? Oh, yeah, there it is right by the register. Huh. Look at that.
It turns out Whatchamacallit never left us. It’s just been hiding in plain sight while Hershey bars, Kisses, and Kit Kats got fancy new flavor releases. Well, now it’s Whatcha’s time to shine with a new spinoff! Whozeewhatzit features a thick slab of cocoa crisps topped with a thin layer of peanut butter creme instead of Whatcha’s peanut butter crisps with caramel on top. They’re both covered in a layer of chocolate.
But wait, didn’t Whatcha have a short-lived little sister in the late ‘00s? Thingamajig? With cocoa crisps and peanut butter creme and a red wrapper… hmmm… that sounds familiar…
How is it?
It had been a long time since I’d had a Whatcha, so I grabbed one to refresh my memory. I recall it being a tasty treat, but it didn’t dazzle me the way other Hershey products have.
They both had thick and rocky centers, a bit like trail bars in texture, and a basic Hershey milk chocolate coating. The crisps were densely-packed but airy, the creme layers just skimmed over the top. The difference came in the flavors. The Whatcha was intensely peanut-buttery with the caramel taking a back seat. The Whozee was half cocoa, half PB. They were both delicious, but the Whozee flavor combo gave the bar a lightness that I preferred. I would buy it again over the Whatcha. Hardcore PB fanatics might prefer Whatcha.
I’ve never had the Thingamajig, so I couldn’t directly compare, but it looks exactly the same in photos. If you’ve tried both, comment below and tell us if they’re dupes.
Also, just look at these Roy-Lichenstein-inspired power pop wrappers. So pretty.
Anything else you need to know?
The Whozee got its name from a contest that I hadn’t even heard about, so congrats to Lisa M. But until I see photos of you waving dollar bills and biting into a prototype bar, I will assume you’re the pen name of a marketing executive.
I find the Whozeewhatzit an improvement on the original Whatchamacallit, which was already a decent, if overlooked, candy bar. Diehard peanutbutterers could be just a tad disappointed, but if you like-but-don’t-live-and-breathe PB, definitely give it a go.
Purchased Price: 2 for $2.00 (on sale)
Size: 1.6oz bar
Purchased at: Walgreens
Rating: 8 out of 10
Nutrition Facts: (1 bar) 250 calories, 14 grams of fat, 10 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 110 milligrams of sodium, 29 grams of carbohydrates, 1 grams of fiber, 21 grams of sugar, including 19 grams of added, and 4 grams of protein.