REVIEW: Pop-Tarts Mister E Flavor

PopTartsMisterE 1 pkg

What is Pop-Tarts Mister E Flavor?

Pop-Tarts is rolling out its first-ever mystery flavor, and since it’s really into humanizing its products lately with hair, eyewear, and backstories, we have Mister E — a mustachioed investigator in shades who’s hellbent on cracking the case of who broke into the Pop-Tarts factory to create this new flavor. Vigilante P.I. tracking down off-hours criminal pastry enterprises. Mmmmkaaayyyy…

PopTartsMisterE 2 back

How is it?

The aroma in the package didn’t give much away, but the filling was white, so I started thinking coconut. But the second I bit into Mister E Pop-Tarts, the word BUTTER shot through my brain. They were sweet and savory in a really strange way – both tastes were competing for the spotlight. Maybe they were Terrible Buttercream Frosting flavor? I had to drag someone else into the mystery – their guess was swiss cheese. Now when I re-tasted, that seemed closer – a mild cheese flavor. But it still felt wrong – a wrong guess AND a wrong flavor to exist in the world.

PopTartsMisterE 3 fill

There’s a related contest website where you can get clues and enter your guess to win prizes. I’ve figured out the flavor based on the clues, and I will say it’s NOT any of the guesses above. But I’ll let you make the call…

Anything else you need to know?

These were very crumbly and started falling apart the moment I opened the foil wrapper. Once toasted, they broke into large and small pieces that promptly fell into the unreachable crevices of my toaster (ugh). I hope Mister E can solve the mystery of how to get melty, funky Pop-Tart crumbs out of small appliances.

PopTartsMisterE 4 toast


Not the best Pop-Tart flavor I’ve ever tried – in fact, maybe the worst, but I loved trying them! This is exactly what mystery flavors should be – the questionable stuff we definitely wouldn’t buy if they called it what it is.

PopTartsMisterE 5 design

DISCLOSURE: I received a free product sample from Kellogg’s. Doing so did not influence my review.

Purchased Price: FREE
Size: 27 oz./16-pastry box
Purchased at: Received from Kellogg’s
Rating: 7 out of 10
Nutrition Facts: (2 pastries) 380 calories, 10 grams of fat, 3.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 500 milligrams of sodium, 68 grams of carbohydrates, 1 gram of fiber, 24 grams of total sugars, including 24 grams of added sugars, and 4 grams of protein.

11 thoughts to “REVIEW: Pop-Tarts Mister E Flavor”

  1. Sounds like it could be a cheesecake flavored poptart? Or a coconut creme? Some artificially flavored coconut stuff I’ve had before tastes like butter for some reason. I’ll have to give them a try with my family when I see them.

    1. Yeah I’d imagine it’s cheesecake but the “swiss cheese” worries me about the taste XD.

  2. You have given these the most generous review I have seen yet. Based on the dried onion and garlic powder , my guess would be in the realm of something pizza-related. It is difficult to fathom that these will wind up being a regular flavor.

  3. What is funny, Family food dude on YouTube said there was a sour cream and onion vibe so it probably is more on the savory side but I’m good on eating this. LOL

  4. Could you please share the clues? My phone doesn’t do AR and I haven’t seen them locally yet.

    1. “Two halves make a whole, but there’s still a hole.”

      I assumed that there would be two different clues: one on each lens of his glasses. However, I received the same clue (Clue #5), when scanning each of them.

      Given this clue, I’d have to say that Greg, below, is right (or at least on the right path). Definitely bagel-related…which, agreed, is definitely unusual for Pop-Tarts. Having said that, being the savory-leaning person I have always been, frankly, I welcome a non-sweet flavor. Not to mention, I am big on food innovation, so appreciate the originality and creativity behind this. So…yay, cool on them, IMHO!

  5. Everything Bagel/Bagel Schmear Flavor most def. Or maybe just plain cream cheese? IDK.

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