Allow me to get political for a second…
Don’t worry, I’ll try to toe (tow?) the line like a spineless coward.
Where are we at with the health administration discourse? Are these food dyes we devour every day really a crisis, or is eliminating them just a gimmicky distraction? Shocking to no one, I’ve heard both arguments.
I’m a little cynical. On one hand, it feels like an absolute bare minimum the food industry can do to pretend they’re feeding us “healthier” food. However, I also see no reason why synthetic food dyes and artificial flavors should exist if there’s even a 1% chance they’re harming us.
No matter your stance, Frito Lay has started the process for you. It’s begun phasing out synthetic food dyes and artificial flavors with a new Simply “NKD” line of snacks, because no one, and I mean NO ONE, likes Cheeto fingers.
That is my nonpartisan way of interpreting this.
Let’s stop arguing about things we should all agree on and focus our energy on real debates, like whether it’s “toe the line” or “tow the line,” because I’ve never been confident and couldn’t commit to either one. I’m sorry, I’m just a moderate on this issue.
“Chee-to the line.” There it is.
Do you like Cheetos Puffs? Well, hopefully you liked them for their flavor and not their color, because “NKD” might be the wave of the future.
Warning: nudity ahead, this review may be NSFW!
Cheetos are good and will remain good. I can’t say it any more simply … as these are technically “Simply” Cheetos, which I didn’t even know still existed. I thought that was the discontinued line that gave people gastrointestinal issues.
I reviewed the “NKD” Cheetos against regular old classic puffs, and honestly didn’t taste much of a difference. It was minor, and that was comparing a regular Cheeto vs. a “Simply,” which is marketed as a “cleaner” cheese puff that uses “real” ingredients.
These are devoid of color but still have plenty of flavor. If anyone tells you there’s a big discrepancy, they’re just outraged by change. I think the NKD puffs taste just a little blander, and that’s the “Simply” of it all, as I don’t believe the orange dust was a flavor enhancer, but classics do “pop” with a tiny bit more long-lasting flavor.
If this is how we have to enjoy Cheetos moving forward, we’re gonna be fine. We’ll heal, hopefully together.
I like the puffs, but I don’t love the branding. I can’t help but feel like the bag is designed to trick people into thinking they’re a fancy health food. Don’t slack off on your diet, just because they un-dye it.
Speaking of vibes, I hate the “we’re a hot new start-up” style name, “NKD!” Did they really need to remove the “a-e?” Maybe they’re just holding them back as an “i-o-u.” … and sometimes “y!”
It’s quite literally stripped down, unlike that very complex vowel joke.
Oh, and Chester Cheetah is nude on the bag. He goes by “Chest-hair Cheetah,” now.
Just kidding, that perv has always been naked.
These Cheetos may be a bit less dangerous, but they are, like my comedy stylings, still “dangerously cheesy.”
So, they’re a little less fun looking. Oh well. We’ll live… if the government lets us. Vote or Dye!
Purchased Price: $3.97
Size: 8 oz bag
Purchased at: Walmart
Rating: 7 out of 10
Nutrition Facts: (13 pieces) 160 calories, 10 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 140 milligrams of sodium, 16 grams of total carbohydrates, 1 gram of total sugars, 1 gram of dietary fiber, and 2 grams of protein.
