Frankly, I blame adults.

They are, after all, the ones leading cereal companies. They’re the ones trying to come up with ways to stop sliding cereal sales, but when they’re not too busy putting quinoa and Sprouted Grains into my breakfast bowl, they’re forgetting what it’s like to be a kid.

How else can we explain the fact that no one has made peanut butter and jelly cereal before? If they would have only asked us kids (ok, slightly balding upper twenty-somethings, too) then we could have told them the next great cereal flavor was right under their noses the whole time.

Any kid with a crowded cereal pantry, taste buds, and a bit of imagination probably already knew it was a good combination. I’m probably not the only person to combine Cap’n Crunch’s Peanut Butter Crunch and Whoops All Berries in the same bowl, so I’m guessing many of you expected as much. But in case any anxious food company executives still needed convincing, Jif’s PB&J Strawberry Cereal should put fears to rest.

I was a bit skeptical, too. A year and a half ago I wrote that Jif’s cereal was good, but it wasn’t as peanut buttery as other peanut butter cereals. To a certain extent this is still true; the brown sugar and molasses flavor gives each square an almost kettle corn quality, while the squares aren’t quite as roasted or developed in flavor as Peanut Butter Crunch. But the peanut butter flavor is better than it used to be, and works especially well when mixed with the small spheres of strawberry cereal.

I’m glad Jif lived up to its slogan and was choosy with their choice of jelly for the cereal: whether you like strawberry or grape jelly doesn’t matter so much, because you’re going to like the fact that the red corn spheres taste more than just vaguely fruity. They’re much better than Crunch Berries in that they have a distinct strawberry flavor that is both ultra-sweet but also slightly tart; in other words, the perfect foil to the salty, molasses and brown sugar flavor of the peanut butter squares.

It’s when these two flavors come together that the unmistakable synergy that is PB&J takes over. As you crunch down on a spoonful (or, as I prefer, a dry handful) the two flavors mix and mingle with the utmost of equality. Just like in a real PB&J sandwich, the jelly flavor takes center stage first, but it quickly gives way to a salty peanut flavor.

There’s a kettle corn type aftertaste in milk that’s a bit unconventional, and the tartness of the strawberry pieces takes a little getting used to, but I’d be lying if I didn’t admit the cereal just works. It is, in so many ways, absolutely everything you’ve ever wanted from a PB&J sandwich, right on down to the sticky mush that sticks to the room of your mouth and the absence of those stupid bitter crusts that always end up getting thrown away.

When you think about it, a PB&J cereal sounds weird. I mean, you probably wouldn’t stick a PB&J sandwich in milk, unless, of course, you are weird. What I’m trying to say is I forgive all those adults out there for not wanting us to eat weird things. But in the case of Jif PB&J Strawberry cereal, it works, and is something both kids and big kids are sure to enjoy.

(Nutrition Facts – 26 grams – 100 calories, 1 gram of fat, 0 grams of saturated fat, 0 mg of cholesterol, 150 mg of sodium, 22 grams of carbohydrates, 2 grams of dietary fiber, 10 grams of sugars, and 1 grams of protein.)

Item: Kellogg’s Jif PB&J Strawberry Cereal
Purchased Price: $2.98
Size: 10 oz. box
Purchased at: Walmart
Rating: 8 out of 10
Pros: Great sweet and salty balance captures the taste of a peanut butter and jelly sandwich. Strawberry pieces actually have a distinct sweet-tart strawberry flavor. Sticks to the roof of your mouth in milk. No crusts. Just straight up works.
Cons: A slightly distracting corn aftertaste. No unctuous and fatty peanut butter depth. The unfortunate state of the cereal industry.