SPOTTED ON SHELVES – 2/17/2014

Here are some interesting new and limited edition products found on store shelves by us and your fellow readers. If you’ve tried any of the products, share your thoughts about them in the comments.

Betty Crocker Watermelon Cupcake Mix

What kind of Betty Crocker magic is used to make the “seeds” in this watermelon cupcake mix? It’s blowing my mind. (Spotted by Jennifer at Target.)

Nabisco Blueberry Newtons

Blueberry Newtons are back! My taste buds can pretend they’re back in the 1980s! Oh wait. They’re 100% whole grain. Never mind. (Spotted by Chelsea at Publix.)

Dasani Sparkling Apple

After so many bottles, it’s weird to see a canned Dasani product. But I guess it would be weirder to see plain Dasani water in a can. (Spotted by Aaron at Target.)

Lindt Lindor Coconut Milk Chocolate Truffles

I guess Lindt is too classy to call these CocoChoco Troffos. (Spotted by Andy at SuperTarget.)

Mounds Almond Joy Instant Pudding

Speaking of candy with coconut inside, sometimes you feel like a nut, sometimes you don’t. Almond Joy’s got nuts. Mounds don’t. (Spotted by Richard at Walmart.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new or limited edition product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. If you do so, you might see your picture in our next Spotted on Shelves post.

FAST FOOD FIVE – 2/15/2014

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Here are five recent fast food news bites:

I guess the bigger patties will make that middle bun look less huge. (via Business Wire)

Chick-grilll-a. (via Brand Eating)

White Castle is ready for Lent. (via Grub Grade)

Imagine replacing the cheese rolls on this burger with American cheese rolls. Mmmm…messy. (via Brand Eating)

You could buy a car or furniture at a President’s Day sale. Or you could purchase a hot dog for a dollar. (via Grub Grade)

REVIEW: Kellogg’s Birthday Edition Flavor Flashback Frosted Chocolate Vanilla Creme Pop-Tarts

Kellogg's Birthday Edition Flavor Flashback Frosted Chocolate Vanilla Creme Pop-Tarts

Much that makes this world excellent is breaching the big 5-0 this year: Lucky Charms, The Giving Tree, the Civil Rights Act, Dr. Strangelove. Even my beloved Pop-Tarts are whipping out their walkers and hauling their rectangular, toastified hineys Over The Hill, and, in what can only be described as a birthday party for the public, Pop-Tarts is blessing us with a flavor that’s existed only in the history books since its 2009 extinction: Chocolate Vanilla Crème.

Kellogg's Birthday Edition Flavor Flashback Frosted Chocolate Vanilla Creme Pop-Tarts Fresh out of the wrapper

Right out of the wrapper, the smell of Cocoa Puffs poofs into the kitchen, knocking my nose around with smells of cocoa cereal and sweet, sweet sugar. There’s no trace of vanilla scooting into my nose just yet, but I’ve yet to crack open the gooey insides. Quick, get thee to a toaster!

Post-toast, the crust retains that certain crunch of a crackle that I so love to find in my Pop-Tarts, bursting open to reveal a layer of white goo that holds all the smell and consistency of marshmallow fluff.

And while the crust delivers on texture, it’s a bit dulled on the flavor spectrum. More mild than Cookies n’ Crème, less chocolatey than a Teddy Graham, the initial wafts of cocoa only transfer the lightest hints of a Tootsie-Roll-like cocoa powder into the actual taste, landing with all the sadness of a deflated red balloon from a French film.

Kellogg's Birthday Edition Flavor Flashback Frosted Chocolate Vanilla Creme Pop-Tarts marshmallowy innards

What reins supreme is the gooey frosting center, which retains the taste and texture of a fluffified Betty Crocker Icing. The volume of his poofy innard feels scant, becoming peculiarly crusty if toasted for too long, but it delivers a powerful punch of a sugar rush with a tinge of artificial vanilla to bring some flavor to the faintly flavored crust.

Despite the wonky balance in flavor, when the forces of both elements combine, the whole Flashback Flavor tastes a bit like the birthday cake you might find at your friendly neighborhood grocer, and who’s to judge if you’re a lover grocery store birthday cake? Nary a soul! Lift up your weary head, Birthday Cake Lover, for your cake, too, should be celebrated in all its glorious, unquestioned sugary sweetness. In fact, if you or your significant other has a hankering for grocery store cake but is worried about frosting-coated fingers, consider picking up a box of these for Valentine’s Day. Nothing says, “I love you” like a new version of a formerly extinct toaster pastry.

I have a theory that, with every year we age, we get 1 percent more awesome. If that’s true, Pop-Tarts are 50 percent awesome this year. Classic flavors, like Strawberry and Brown Sugar Cinnamon, coupled with some of the newer flavors, like Pumpkin Pie and Peanut Butter, prove that Pop-Tarts’ 50 percent awesomeness has been attained. Unfortunately, this particular flavor fell just a smidge short from its tasty kin for me. While its sugary sweetness covered me to ride on a 6-day Sugar Rush, the crust was a bit flat on flavor and the filling, while fluffy, fell on the sword of too little vanilla flavor.

Kellogg's Birthday Edition Flavor Flashback Frosted Chocolate Vanilla Creme Pop-Tarts Part of this birthday balanced breakfast

At the same time, while these may not amaze, I have to remember: these particular Pop-Tarts weren’t built to amaze. They were built to remind. To harken back to a Pop-Tart of yore, and, on that note, they deliver. For those nostalgic for the ol’ Chocolate Vanilla Crème or looking for a good eBay item to sell, definitely stock up now. For others searching for a powerful chocolate vanilla experience, these fall short, reminding that Pop-Tarts may be 50 percent awesome, but they still have 50 percent more room to grow.

So Happy 50th, Pop-Tarts. Thank you for bringing me your pastries. Please continue to do so for another 50. I’ll continue to eat them by the box-full.

(Nutrition Facts – 1 toaster pastry – 200 calories, 45 calories from fat, 5 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 210 milligrams of sodium, 37 grams of carbohydrates, less than 1 gram of dietary fiber, 20 grams of sugars, and 2 grams of protein.)

Item: Kellogg’s Birthday Edition Flavor Flashback Frosted Chocolate Vanilla Creme Pop-Tarts
Purchased Price: $1.98
Size: 8 pastries
Purchased at: Walmart
Rating: 6 out of 10
Pros: Crispy crust. Marshmallowy sugar innards. Smells like Cocoa Puffs. Betty Crocker icing. The Giving Tree. Pop-Tarts are officially 50 percent awesome. Celebration for grocery store cake.
Cons: Not as chocolatey as they smell. More sugary than vanilla-y. Innards get cooked away when in the toaster too long. Toaster pastry extinction. Popped balloons of sorrow.

SPOTTED ON SHELVES – 2/14/2014

Here are some interesting new and limited edition products found on store shelves by us and your fellow readers. If you’ve tried any of the products, share your thoughts about them in the comments.

Jif Salted Caramel Hazelnut Spread

Another Jif Hazelnut Spread. Get your knives ready. Or spoons. Or hands. Or tongue, if you have a long one. (Spotted by Nick at Price Chopper.)

Kraft Macaroni & Cheese Deluxe White Cheddar & Garlic & Herbs and Original Cheddar & Garden Veggie

Kraft Macaroni & Cheese Dragon 2 Shapes

Guess which Kraft Macaroni & Cheese is for adult and which one is for children. Then guess which one I’m more likely to purchase. (Spotted by Troy A at Walmart.)

Oscar Mayer P3 Portable Protein Pack

P3 could also mean Precarious Protein Pick. Or Poor Peckish Purchaser. (Spotted by Troy A at Walmart.)

Yoplait Greek 100 Blended Apple Pie

The internet tells me this is a new Yoplait Greek 100 Blended flavor. The internet has been known to be wrong from time to time to time to time, so it may or may not be new. (Spotted by Leslie at Giant Eagle.)

Smartfood Delight Popcorn

Smartfood Delight + Smartwater = 0 increase in intelligence. (Spotted by Joshua at Walmart.)

Lance Bolds Cracker Sandwiches

Wait a minute. Lance was founded in 1913. Did they come out with something birthday cake flavored last year? (Spotted by Jackie at Walmart.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new or limited edition product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. If you do so, you might see your picture in our next Spotted on Shelves post.

SPOTTED ON SHELVES – Ben & Jerry’s Core Ice Cream

Ben & Jerry's That's My Jam Core Ice Cream

Ben & Jerry's Salted Caramel and Peanut Butter Fudge Core Ice Cream

Ben & Jerry's Hazed & Confused and Karamel Sutra Core Ice Cream

Look at us U.K. We’ve got Ben & Jerry’s Core flavors now. Yup, it’s no longer just “Core flavours”, it’s also now “Core flavors.” You’re not so special anymore. Although, I am jealous you have Ben & Jerry’s Baked Alaska. (Spotted by Andrew at SuperTarget.)

If you’re out shopping and see an interesting new or limited edition product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. If you do so, you might see your picture in our next Spotted on Shelves post.

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