What is DiGiorno’s Croissant Crust Pizza?
DiGiorno has added a 10th crust line with its new Croissant Crust pizza. The Nestlé PR gurus tout that this innovation combines the goodness of a croissant with “It’s Not Delivery!” to create a unique twist. It launched with three different toppings: Pepperoni, Three Meat, and Four Cheese. But, I was only able to find two: Pepperoni and Four Cheese.
How is it?
Sometimes marketing speak is way too lofty. In this case, though, I do think it’s a unique twist. It’s not something that I’ve seen from the pizza delivery giants nor other frozen pizza brands. Another aspect that speaks to its uniqueness is that I didn’t have a frame of reference for what a croissant crust pizza should be like. However, unique and a 10 out of 10 rating are not synonymous.
They say you eat with your eyes first, and I immediately nitpicked at the lack of lamination on both. The uncooked layers looked more like a biscuit than a refined French croissant. Even in its pre-baked state, I picked up on a very buttery smell that reminded me of the way Pillsbury biscuit dough smells. While I was appreciative it wasn’t an artificial or overpowering movie theatre popcorn butter smell, it unfortunately further reinforced biscuit.
I was also a little peeved that there were ONLY 19 pieces of pepperoni. After the baking process, my perception changed because the 19 produced quite an amount of grease. So, the skimping worked out well. Four cheese, on the other hand, was the perfect amount of molten stringy goodness. I wouldn’t be able to tell you which “100% real” cheese is which to save my life, but it was enjoyable.
A key win is that the crust created a firmer texture like an elementary school cafeteria pizza. I know that may sound like an off-putting comparison, but it conjures a lot of nostalgia for me. It also speaks to the fact that there was not a soggy crust in sight!
It actually flaked nicely like a croissant, and surprisingly not like a biscuit. Also, when I was cutting it, I could hear a bit of the crispy crackly like the top of a croissant. The butter smell and taste were still prevalent, but with the harder and crispier texture, I was able to get past the biscuit context.
Anything else you need to know?
The mark of a solid pizza is how it tastes when it’s cold. These did lose a bit of the croissant flakiness, but the flavors were still there.
At this price point, I’d place this in the Little Caesars $5 Hot & Ready realm. In most instances, I’d probably only pick this over a Hot & Ready if I had enough room in my small freezer, which unfortunately isn’t often enough.
Purchased Price: $5.99
Size: 25 oz. (Pepperoni), 25.3 oz. (Four Cheese)
Purchased at: Target
Rating: 7 out of 10 (Pepperoni), 8 out of 10 (Four Cheese)
Nutrition Facts: (1/5 Pizza) Pepperoni – 380 calories, 20 grams of fat, 780 milligrams of sodium, 35 grams of carbohydrates, 2 gram of dietary fiber, 4 grams of sugar, and 16 grams of protein. Four Cheese – 370 calories, 18 grams of fat, 680 milligrams of sodium, 36 grams of carbohydrates, 1 gram of dietary fiber, 4 grams of sugar, and 16 grams of protein.