QUICK REVIEW: Limited Edition Snickers White (Japan)

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What is Snickers White?

I’m in Japan – the mecca of novelty junk food! Of course, I sought out some new and quirky offerings. The traditional Snickers candy bar gets a paler makeover with white chocolate coating and lighter nougat filling. When I spied these on the shelf, they seemed so familiar, but I hadn’t seen or tried them before.

How is it?

When I unwrapped the candy bar, I didn’t know whether to bite into it or spread it on my toast. It looked like a stick of butter.

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Once righted, I noticed the white chocolate coating was thin enough that I could make out individual nuts through it. ?
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The caramel and peanuts here are the familiar and delicious Snickers taste combo, but the nougat is different. It’s slightly lighter in color and taste. I couldn’t tell if it was vanilla flavored or just generic “sugar.” It faded away behind the caramel, peanuts and white chocolate. I’m usually a big nougat fan, so this was a bummer.

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The white chocolate in this candy bar was the dominant flavor, and very sweet. Cloyingly sweet to me. I found it a little off-putting. It also melted much quicker than the regular chocolate coating, so I ended up with white fingerprints all over my airline seat.

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Is there anything else you need to know?

Staging an impromptu Snickers bar photo session on a plane will most certainly garner odd looks from the stranger sitting next to you. Be warned.

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Conclusion:

Snickers White comes off as a too-sweet, washed out photocopy of an actual Snickers. Not as exciting as Snickers’ other recent innovations.

Purchased Price: 140 yen (approx. $1.24 US)
Size: 49 g bar
Purchased at: Family Mart, Shibuya, Tokyo
Rating: 6 out of 10
Nutrition Facts: (per bar) 249 calories, 12.9 grams of fat, 4.9 grams of saturated fat, 280 milligrams of sodium, and 24.7 grams of sugar.

REVIEW: Snickers Salty & Sweet, Espresso, and Fiery Intense Flavors

Snickers Salty Sweet Espresso and Fiery Intense Flavors

When Snickers announced back in October that they would release three new varieties – “Intense Flavors,” I was intrigued. Salty & Sweet, Espresso, and Fiery sounded interesting. But that was crisp, cool autumn. Now it’s sweaty June, the Intense Flavors are here, and it seems like a curious move. Who wants melty chocolate all over their hot fingers? I’m guessing this release might have been timed to defeat the summer chocolate slump and tear us away from our ice cream cones. Could be a smart move – it got me on board at a time when I’d be more likely to reach for the freezer.

The Snickers Intense flavors packaging is a subtle shift from the usual Snickers wrapper – so subtle that in a bin of bars, I had to dig around to locate each flavor. They looked like a pile of the same product. But this similarity did effectively communicate one thing – these are essentially Snickers bars with flavors added.

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Also, they’ve stuck with the “You’re Not You When You’re Hungry” themed logos. The Sweet & Salty bar says “Indecisive?” instead of “Snickers.” The Espresso says “Irritable?” and Fiery asks if you’re “Wimpy?” I hate this particular gimmick – the visual of all the different words offends my sense of graphic cohesion – so that definitely made me “Irritable.”

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Snickers Intense flavors are slightly smaller than the basic Snickers. Now .04oz lighter doesn’t sound like much, but when I lined them up next to the Snick OG, it’s noticeable. The silver lining is that they’re 10 calories less than the original!

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Aroma-wise, only the Snickers Espresso had a unique smell layered on top of the usual choco-nuttiness. The unmistakable scent of coffee.

Snickers Salty & Sweet tasted like a basic Snickers with a pinch of salt. That was the only difference I detected, but it was a welcome addition. It makes so much sense that I questioned for a hot second whether original Snickers had a salty kick all along. I had to go back and sample one to make sure. It may not be revolutionary, but it was delicious. Like a Snickers+.

Rating: 9 out of 10
Pros: What can’t be improved with a pinch of salt? Just make this the default Snickers flavor already.
Cons: It’s so right, it should have existed already…so not surprising at all.
Nutrition Facts: (1 bar) 240 calories, 11 grams of fat, 4 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 230 milligrams of sodium, 32 grams of carbohydrates, 1 gram of dietary fiber, 26 grams of total sugars, 25 grams of added sugars, and 4 grams of protein.

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Snickers Espresso was the biggest departure. Coffee isn’t a new or risky flavor these days, but it’s done well here. The espresso was richer than the usual coffee flavor products. It was present from the first bite but didn’t smother the original Snickers combo that I love. This was my favorite of the three and I would definitely buy it again.

Rating: 9 out of 10
Pros: Great espresso flavor that works well with the basic Snickers formula.
Cons: Makes me ashamed of how much I hate coffee (the drink).
Nutrition Facts: (1 bar) 240 calories, 11 grams of fat, 4.5 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 115 milligrams of sodium, 32 grams of carbohydrates, 1 gram of dietary fiber, 27 grams of total sugars, 25 grams of added sugars, and 4 grams of protein.

Snickers Fiery was disappointing. It felt like ages until the chili pepper heat hit me. I’d finished chewing and started swallowing when the back of my throat lit up and stayed that way for longer than I’d have liked. The heat level was about 3, which is fine for me, but it felt out of place. It didn’t have the fun flavor whiplash of the Skittles and Starburst Sweet Heat candies. Fiery is great for people who love low-level peppers that stick around like unwelcome houseguests.

Rating: 6 out of 10
Pros: I ate it, so I must not be wimpy, as the logo implies.
Cons: Implying I’m wimpy. Heat that shows up to the party late, then refuses to leave – even after you’ve turned the music off and yawned loudly.
Nutrition Facts: (1 bar) 240 calories, 12 grams of fat, 4.5 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 120 milligrams of sodium, 32 grams of carbohydrates, 1 gram of dietary fiber, 26 grams of total sugars, 24 grams of added sugars, and 4 grams of protein

Purchased Price: $1.25
Size: 1.82 oz. bars
Purchased at: CVS