I’ve been trying to figure out who Burger King, with their BK Burger Shots, and Jack in the Box, with their new Mini Sirloin Burgers, are targeting with their smaller sandwiches.  I don’t think it’s the penny-pinching crowd since the cost, combined mass and nutritional value of the mini burgers are somewhat equivalent to a regular sized burger. After thinking about it for a time equivalent to the time it takes for one to come up with an idea, I came to the conclusion that these mini burgers are meant for babies and their psychotic mothers who want to live vicariously through their child’s successes.
In this day and age of baby pageants, the pressure is on for babies to be their cutsy-woosy-est.  You know what makes a baby cute? Baby fat. Babies with chiseled faces and sculpted abs are just plain creepy. The more fat your baby looks, the cuter they will be.  Chubby cheeks attract pinches from aunts, untranslatable baby babbling from adults and good marks from baby pageant judges.  Maintaining that baby fat is going to take more than anything Gerber can provide in purée form and that’s where these mini burgers come in handy.
The Jack in the Box Mini Sirloin Burgers consist of three mini burgers with sirloin patties topped with American cheese, grilled onions and ketchup in between a sweet mini bun. Each burger is roughly 2.5 inches in diameter and 2.5 inches tall, thanks to the quality bun and the thick sirloin patty. Its size is just about right for the mouth and appetite of a baby. A BK Burger Shot is smaller and will fit into a baby’s mouth much better, but the Mini Sirloin Burger definitely looks much more appetizing.
The use of the sirloin patty was a good touch because it gave the burgers a nice slightly peppery taste and more calories, sodium and carbohydrates than the BK Burger Shots, which will help keep babies plump and cute, because a fat happy is a happy baby…that can steal the hearts of judges. The grilled onions in the burger were quite noticeable, which added a nice flavor to go along with the sirloin patty, cheese and ketchup, but will cause bad marks on scorecards if the baby’s bad onion breath isn’t taken care of before the competition.
Overall, I liked the Jack in the Box Mini Sirloin Burgers and thought they were much better tasting than the BK Burger Shots. I think the use of sirloin patties made the difference. I also think they are a great way to ensure babies look their cutest for baby pageants. So if you’re a wrong-minded mother who wants to put their young son or daughter (but hopefully daughter, because there aren’t beauty pageants for boys) through a possibly psychologically damaging competition, the Jack in the Box Mini Sirloin Burgers are all you need to keep your kid doughy cute.
And if you’re entering a daughter, winning baby pageants can lead to child pageants, then teen pageants, then beauty pageants and then years of therapy and/or a possible pictorial spread in Playboy for your child.
(Nutrition Facts – 3 mini burgers – 748 calories, 29 grams of fat, 12 grams of saturated fat, 1 grams of trans fat, 110 milligrams of cholesterol, 1606 milligrams of sodium, 77 grams of carbohydrates, 3 grams of fiber, 20 grams of sugar and 42 grams of protein.)
Item: Jack in the Box Mini Sirloin Burgers
Price: $3.99
Size: 3-pack
Purchased at: Jack in the Box
Rating: 7 out of 10
Pros: Good tasting burgers. Will help keep babies fat and cute. Definitely better than the BK Burger Shots. Just fits into a baby’s mouth. Quality bun. High in protein. Thick sirloin patty. 3 grams of fiber. Winning baby pageants.
Cons: They maybe small in size, but all three burgers combined have a lot of calories, saturated fat, and sodium. Not cost efficient. Pack of three makes it hard to equally share with another person, unless you’re willing to fight over the third burger. Mothers who live vicariously through their children. Losing points for bad baby’ breath. Years of therapy.
Whenever I think of a protein shake, I think of those HUGE canisters of protein shake mix my old roommate used to buy from GNC to gain muscle. They came in different flavors, like chocolate and strawberry. I’m not sure how the protein shake mix worked, but I assume he gained muscle by lifting that HUGE container all the time. But I do know that soon after he made a protein shake the apartment began to reek of farts.
Jack, who recently recovered from being hit by a bus, introduced today his new Mini Sirloin Burgers, which follows Burger King’s recent entry into the mini burger/copy ideas from another fast food franchise arena, the BK Burger Shots. The new menu item is made up of three mini sirloin burgers topped with American cheese, grilled onions and ketchup in between a sweet mini bun.